John,

Pregnant mares are beaten, then forced into restraints to give massive amounts of blood every single week for 12 weeks in a row. Horses often collapse from exhaustion – and once they’re too injured or malnourished to continue, they’re left to die.

Why? So their blood can be processed to create a hormone called PMSG, which is then injected into pigs to force quick pregnancies of unnaturally large litters.

Iceland is the only country in Europe that still allows this brutal, inhumane practice…and together we’re going to change that. Right now, the government is considering FINALLY banning horse blood farms, but the pharmaceutical industry is in an all out sprint to protect their profits.

This is the moment our community was made for. Over 48,000 of us have already taken action, but that’s just the beginning. Next we could launch a massive lobbying push to give decision-makers no choice but to act, raising the temperature with powerful tactics like polling and targeted ads – then keep going to protect nature from corporate exploitation everywhere.

We’re quickly raising the funds to make it happen – are you in?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

There are more than one hundred of these unbearably cruel horse blood farms across Iceland.

A few years ago, the Icelandic government ADMITTED that this cruel practice is in violation of EU animal welfare laws, and began taking initial steps to close a loophole allowing it to happen. But then a massive pharmaceutical company profiting from this torture got to work.

Eventually, the government caved and thousands more pregnant mares were forced into a lifetime of cruelty.

Now the government is considering a ban once again. But Big Pharma’s lobbyists are back too, and this time, we are NOT going to let them win.

Here’s the thing: elections just ended in Iceland, giving us the perfect opportunity to overwhelm the new government with a massive global call to ban horse blood farms. If we can quickly raise enough we could:

• Launch a massive lobbying push to convince MPs to get behind a ban;
• Conduct polling to show that these horse torture farms will impact tourism;
• Put up ads in Iceland’s airport terminals and ferry ports exposing this cruel practice;
• Run digital ads targeting likely tourists, and then re-target those ads to strategic MPs so they see what tourists will be seeing.

The Icelandic government is already under increasing pressure – and together we can be the tipping point to win a ban. Can you chip in to end cruel horse blood farms – and keep fighting for animals and nature everywhere?

I'll donate $3I'll donate $4 I'll donate $5I'll donate $9I'll donate another amount

Your donation will help power Ekō and our campaigns worldwide fighting for people and the planet.

 

The Ekō community has taken on this fight before – and won. We pressured two major German pharmaceutical companies to cut ties with blood farms in South America, dealing a big blow to this cruel industry. Now, Iceland is the last major stronghold – and together, we can shut it down.