Your gift today can have DOUBLE the impact.

Dear John, We're almost a week into Alzheimer's & Brain Awareness Month, and a generous donor who wishes to remain anonymous has challenged us — and you — to raise $50,000 to advance Alzheimer's research and provide care and support by June 15. The response has been incredible, but we still have a distance to go toward our goal and not much time to get there. Limited time: During Alzheimer's & Brain Awareness Month, your gift of: Any amount you give today can be matched up to a total of $50,000, so please be as generous as you can. The disruption caused by the COVID-19 pandemic continues to be especially difficult for people living with dementia and their caregivers, interrupting in-home care, long-term care, and adult day care services. But the Alzheimer's Association® is ensuring that people facing dementia have uninterrupted access to the help they need through our free 24/7 Helpline (800.272.3900) for around-the-clock information and support as well as online resources at alz.org. And if we raise $50,000 by June 15, a generous donor who wishes to remain anonymous has pledged to match that with another $50,000 to help provide local care and support services. This means that during our $50,000 Matching Gift Challenge, your support with your gift — up to $50,000 — can go twice as far to further our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating research, driving risk reduction and early detection, and maximizing quality care and support. With the Alzheimer's community under an increasing amount of stress, this $50,000 Matching Gift Challenge comes at an especially urgent time. That's why I urge you to take this opportunity to join the Alzheimer's Association and make a powerful difference to help us: Advocate for policies that increase federal research funding and support for all those affected. Provide care and support to those impacted by dementia. Advance research toward methods of treatment, prevention and, ultimately, a cure. Please join with us with a gift today when your help is needed most, and your impact can go twice as far to provide care and support and advance research. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Alzheimer's disease doesn't stop — and neither do we. Please make your gift today while your impact can be DOUBLED. Together, we can do this. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.