Celebrating Trans Day of Visibility

Trans Day of Visibility is a time to honor, uplift, and celebrate trans and nonbinary people while also recognizing the challenges they continue to face. Visibility matters—it fosters understanding, inspires change, and reminds trans young people that they are seen, valued, and loved.

One way to deepen your support is by engaging with our Learn with Love video series, which highlights the experiences of trans young people navigating self-discovery, acceptance, and advocacy. Their stories are a testament to the power of love, education, and community.

MAC VIVA GLAM & The Trevor Project: Empowering Trans and Nonbinary Young People

MAC has a 30-year legacy of promoting equality for all through its iconic, philanthropic VIVA GLAM campaign. MAC VIVA GLAM is proud to continue its partnership with The Trevor Project with a $250,000 donation, supporting resources for youth education programs and crisis prevention.

This partnership brings MAC and Trevor's shared values to life with MAC's 'Makeup Services For All,' an initiative to train all MAC Artists nationwide on inclusive makeup services for men, women, trans and non-binary individuals. Informed by Trevor’s Gender Euphoria Research, MAC Artists are empowered with gender fluid communication skills and makeup techniques to achieve facial personalization, no matter which features clients want to emphasize or deemphasize.

MAC is committed to creating a judgement-free, inclusive space for exploration, experimentation, education, and inspiration. As this dynamic partnership continues, MAC remains deeply dedicated to driving acceptance and visibility for transgender and nonbinary people and ensuring that these individuals are seen, heard, and supported year-round.

*MAC will be donating $250K to The Trevor Project in 2025. Please note that a purchase from the VIVA GLAM collection will not impact MAC’s donation total for the year.

Support from individuals like you enables The Trevor Project to continue our work to end LGBTQ+ youth suicide through our crisis services as well as the development of resources and guides like these to promote education and allyship.