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Cancel culture isn't gone; it's thriving at YETI.
The company known for its rugged outdoor gear has ignited outrage by abruptly canceling an order placed by the conservative women's nonprofit, the Clare Boothe Luce Center for Conservative Women (CBL).
Their sin? Having the audacity to include "conservative women" on their mugs.
Think about this: Just last year, YETI happily cashed nearly $4,000 from the same group for the exact same custom mugs. Yet suddenly, without warning, a reorder became "too political."
The explanation? A company representative reportedly claimed the phrase "conservative women" crosses a political line that YETI won't tolerate.
Strange, isn't it, for a company built on America's tradition of rugged individualism?
Conservatives aren't the only ones noticing the hypocrisy.
Even mainstream customers are scratching their heads, asking why YETI fears the phrase "conservative women" but previously stumbled into partnerships with groups clearly aligned with progressive causes.
YETI, it appears, only minds politics when it leans right.
The backlash was swift and intense, prompting some to label this incident as "YETI's Bud Light moment."
Remember Bud Light's costly fiasco with Dylan Mulvaney? The brand learned the hard way that playing politics can cost dearly—$1.4 billion, to be precise.
Customers are already calling for boycotts, promising they'll switch brands to avoid funding companies that silence conservative voices.
It's worth asking: How much financial pain must companies endure before they realize canceling half of America isn't a sustainable business model?
Perhaps the best question here is whether YETI has forgotten who buys their products.
The rugged outdoors enthusiast, the freedom-loving American, the everyday patriot—aren't these the people who made YETI successful? Alienating your own customer base isn't just bad politics; it's terrible business.
The conservative women's center isn't backing down, and neither should consumers.
YETI might soon discover what Bud Light and Ben & Jerry's already learned: Going woke can leave you broke.
Now Hospitals Want Newborn Babies' Pronouns and Sexual Orientation?
As if coming up with a baby name wasn't hard enough, New Jersey hospitals are now asking parents to determine their newborns' pronouns and sexual orientation.
Inspira Health, complying with a new state law, created the "Sexual Orientation and Gender Identity Questionnaire," prompting parents to label their babies as "Male, Female, Transgender, Gender Queer," or "Additional gender category."
It further requests parents to describe their infants as "Lesbian or gay, Straight or heterosexual, Self-described, or Questioning/Unsure."
Understandably, parents and politicians are outraged.
Sandy Anello, a mother from Bridgewater, called the form "completely crazy," declaring she'd rip it up if handed one. Another mom-to-be described the survey as "insane," questioning why anyone would label an infant's sexual orientation from day one.
Well, to be quite frank, I think my wife and I had no problem labeling the sexual orientation of our four children the day they were born. Do I really need to go into detail to explain why?
Who knew using common sense was such a radical idea?
And now imagine the poor sonographer having to navigate telling excited parents the sex of their child. "Congratulations, you're having a Gender Queer baby. Is that good? Or would you like me to try a different gel? Pink? Blue? Purple? You name it."
Republican State Senator Holly Schepisi is pushing back, calling the questionnaire nonsensical and promising legislative action. She rightly asks: What possible medical purpose does labeling a newborn's sexuality serve?
The obvious answer: none.
Even though the hospital claims answering is optional, the existence of such a questionnaire speaks volumes. The pushback from parents suggests most Americans understand the absurdity of imposing identity politics on newborn babies.
It seems clear: This isn't about healthcare—it's about pushing an ideological agenda. Parents, already overwhelmed by childbirth, shouldn't have to navigate political landmines the moment their child enters the world.
Martin Mawyer is president of the Christian Action Network, which he founded in 1990. Located in Lynchburg, VA, CAN was formed as a non-profit educational organization to protect America’s religious and moral heritage. He is the author of several books, including You Are Chosen: Prepare to Triumph in a Fallen World [ [link removed] ].

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