| From | Check My Ads <[email protected]> |
| Subject | This doesn’t have to be our normal |
| Date | March 27, 2025 4:18 PM |
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If you're having trouble viewing this email, you can see it online, https:/=
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naI=3D.
To our community,
I=E2=80=99m Sarah Kay Wiley, the Director of Policy at Check My Ads, and I =
lead our strategic policy work to hold a trillion-dollar, global, unregulat=
ed market accountable.=20
The digital advertising industry right now is rife with lies, scams, and ma=
nipulation. For decades, revenue to local news and trusted sources has decl=
ined, while the business model for harmful content has flourished. This bro=
ken internet has created unprecedented chaos for media companies, advertise=
rs, and ultimately, society and democracy.
We don=E2=80=99t have to accept this as our normal.=20
The reality is advertisers, from major brands to mom-and-pop businesses, do=
n=E2=80=99t know where their money is going. A long supply chain of adtech =
middlemen, data brokers, and verification companies work to make ad buying =
more complex, opaque, and expensive.=20
The good news: with common-sense regulations, we can right the system. By c=
reating innovative policy strategies targeting the digital advertising indu=
stry in the US and the EU, we are driving true, systemic change.=20
And we depend on you=E2=80=94our community of citizens=E2=80=94to stand up =
for this issue. Your voices are the cornerstone of democracy.
Together, we can build a better internet.
In solidarity,
Sarah Kay Wiley, Director of Policy
=20
=20
Policy Updates =F0=9F=87=AC=F0=9F=87=A7
We=E2=80=99ve been busy in the US and globally to advocate for greater tran=
sparency and accountability in the digital advertising industry. Here=E2=80=
=99s what we=E2=80=99ve been up to:
=E2=9C=94=EF=B8=8F In Vermont, our COO Arielle Garcia testified before the =
Senate Institutions Committee in support of S. 71, the Vermont Data Privacy=
and Online Surveillance Act. =E2=80=9CWithout privacy laws like S. 71 that=
codify transparency and choice, include principles of data minimization, a=
nd restrict the use of sensitive data, these data-enabled harms will contin=
ue unchecked. All of this, so that data brokers and adtech companies can se=
ll unsuspecting advertisers data with less than a 50% chance of being accur=
ate? This is the alleged pinnacle of 'efficiency' that props up the industr=
y=E2=80=99s complete disregard for consumer privacy,=E2=80=9D said Arielle.=
You can watch and read her whole testimony here.
=E2=9C=94=EF=B8=8F In California, we joined a coalition of consumer and pri=
vacy groups, led by Consumer Reports, in support of A.B. 566. This bill wou=
ld require browsers and mobile operating systems to include a setting that =
enables a consumer to send an opt-out preference signal. Today, when a cons=
umer wants to opt-out of the sale or sharing of their personal information =
for behavioral advertising, they need to express that choice to each and ev=
ery one of the hundreds or thousands of businesses they interact with - inc=
luding the adtech companies and data brokers they have never heard of. We b=
elieve that people deserve meaningful choice over their browsing history, l=
ocation information, and other personal data. This bill would make it easie=
r for California residents to exercise their right to opt-out under the CCP=
A, by giving them the ability to do so at the browser-level, instead of wit=
h each website they visit, app they use, or company that gathers data about=
them.
=E2=9C=94=EF=B8=8F Alongside twenty-five consumer protection groups, we urg=
ed lawmakers to launch a probe into the recent firings of two Federal Trade=
Commission members. Without an independent FTC, companies would face fewer=
barriers to exploiting consumers through scams, spam, and intrusive data c=
ollection.
=E2=9C=94=EF=B8=8F We are so proud to have collaborated with a task force o=
f experts from across the creator industry, independent media, advertising =
industry, business and human rights, and tech policy in launching the Globa=
l Monetization Principles =E2=80=94 a framework for the responsible governa=
nce of social media monetization.
=20
Check My Ads in the Wild =F0=9F=90=BE
Aditi Ramesh, second to the right, speaks at The Climate Information Integr=
ity Summit=20
=F0=9F=87=A7=F0=9F=87=B7 Aditi Ramesh, our Policy Manager, spoke this week =
at The Climate Information Integrity Summit in Brazil. The panel, Advertisi=
ng and accountability: turning ads and advertising industry into allies in =
support of information integrity, discussed advertising=E2=80=99s power in =
shaping the internet and the responsibility the industry has to create chan=
ge. Stream the conference here.
=F0=9F=A4=96 Arielle Garcia, our COO, spoke on stage at Scope3=E2=80=99s in=
augural Landscape conference, sounding the alarm that the outdated orthodox=
y of brand safety urgently needs an overhaul, especially with the emergence=
of generative AI. =E2=80=9CIf you look at things, the proliferation of AI =
means MFAs [made for advertising websites] are only going to keep expanding=
,=E2=80=9D she said. Thank you for having us, Christina Cubeta!
Read: Scope3=E2=80=99s latest launch is as much about the economics of ad t=
ech as it is about AI, Digiday.
=E2=9A=96=EF=B8=8F Our COO also shared her thoughts with AdWeek about the D=
OJ's final remedies proposal in the landmark Google Search antitrust trial.=
The proposed remedies include a requirement for Google to give advertisers=
information about all of their ads placed using Google products.
While Google has "begrudgingly" given some more transparency to advertisers=
using their opaque PMax product, Google still withholds page-URL level det=
ail, and granular cost and performance data, making it nearly impossible fo=
r businesses to make sure their ads are growing their business and not lini=
ng Google's pockets companies while funding illicit websites. Arielle says:=
"This is about the powerlessness of advertisers when they don=E2=80=99t ha=
ve that access. It=E2=80=99s their spend, data, and prerogative to use it a=
s they see fit=E2=80=9D.
Read: More Data, More Problems: Explaining the DOJ's Push to Get Google to =
Share More Ad Data, Adweek
=F0=9F=97=91=EF=B8=8F =E2=80=9CWhile agencies and marketers have bought dat=
a since the dawn of online advertising, difficulties assessing its quality =
have led to billions in wasted ad dollars. An estimate on ad spend lost to =
invalid traffic was pegged at $71.37 billion through 2024 according to the =
Wasted Ad Spend Report from Lunio. Last year, former UM privacy chief and c=
urrent COO of Check My Ads, Arielle Garcia, made news for dismissing data f=
rom adtech vendors as =E2=80=9Cuseless garbage=E2=80=9D after accessing her=
own profile to find herself in 500 extremely contradictory audience segmen=
ts.=E2=80=9D
Read: Why the adtech ecosystem continues to struggle with consumer data, Me=
dical Marketing & Media.
=E2=AD=90=EF=B8=8F Claire Atkin, our CEO, was honored to be included among =
ten other advertising industry leaders on Campaign Canada's Power Lists 202=
5: The More Power 10. =E2=80=9CThe internet is not some nebulous informatio=
n superhighway. It=E2=80=99s a financial market. Once you see it that way, =
it=E2=80=99s easy to see what=E2=80=99s wrong,=E2=80=9D she shared.
=20
=20
Fund the work
DONATE
=20
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/CMA_Logo_45_4x.png" alt=3D"A blue and red logo of dominoes falling with t=
he text Check My Ads" width=3D"146" align=3D"left" data-wrap-text-margin=3D=
"25" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![en=
d-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bott=
om: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing-=
x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; -=
-tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-=
y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-=
ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 =
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4; =
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color: =
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear S=
ans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fon=
t-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 4=
00; letter-spacing: normal; text-align: start; text-indent: 0px; text-trans=
form: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-c=
olor: rgb(255, 255, 255); text-decoration: none;">To our community,</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I=E2=80=99m Sarah=
Kay Wiley, the Director of Policy at Check My Ads, and I lead our strategi=
c policy work to hold a trillion-dollar, global, unregulated market account=
able. </p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">The digital advertising industry right now is rife with lies, scams, and =
manipulation. For decades, revenue to local news and trusted sources has de=
clined, while the business model for harmful content has flourished. This b=
roken internet has created unprecedented chaos for media companies, adverti=
sers, and ultimately, society and democracy.</p> <p style=3D"color: #3c4144=
; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">We don=E2=80=99t have to accept this as =
our normal. </p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">The reality is advertisers, from major brands to mom-and-pop busine=
sses, don=E2=80=99t know where their money is going. A long supply chain of=
adtech middlemen, data brokers, and verification companies work to make ad=
buying more complex, opaque, and expensive. </p> <p style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;">The good news: with common-sense r=
egulations, we can right the system. By creating innovative policy strategi=
es targeting the digital advertising industry in the US and the EU, we are =
driving true, systemic change. </p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">And we depend on you=E2=80=94our community of ci=
tizens=E2=80=94to stand up for this issue. Your voices are the cornerstone =
of democracy.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Together, we can build a better internet.</p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;">In solidarity,</p> <p style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><a title=3D"Sarah Kay Wiley" href=
=3D"[link removed]
shDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr-LSQi-Y_jZaksoDeZRpjNc=
=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">Sarah Kay Wiley</a>, Director of Policy</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/Sarah-signature.png" alt=3D"Sarah-signature.png" width=3D"163" align=3D"l=
eft" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image=
"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Polic=
y Updates =F0=9F=87=AC=F0=9F=87=A7</span><!-- notionvc: d407e2b4-deba-499e-=
9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/senate.png" alt=3D"senate.png" width=3D"600" align=3D"midd=
le" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"=
><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">We=E2=80=99ve been busy in the US and globally to advocate for g=
reater transparency and accountability in the digital advertising industry.=
Here=E2=80=99s what we=E2=80=99ve been up to:</p> <p style=3D"color: #3c41=
44; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F In Vermont, ou=
r COO Arielle Garcia testified before the Senate Institutions Committee in =
support of S. 71, the Vermont Data Privacy and Online Surveillance Act. =E2=
=80=9CWithout privacy laws like S. 71 that codify transparency and choice, =
include principles of data minimization, and restrict the use of sensitive =
data, these data-enabled harms will continue unchecked. All of this, so tha=
t data brokers and adtech companies can sell unsuspecting advertisers data =
with less than a 50% chance of being accurate? This is the alleged <em=
>pinnacle</em> of 'efficiency' that props up the industry=E2=80=99s co=
mplete disregard for consumer privacy,=E2=80=9D said Arielle. You can watch=
and read her whole testimony <a href=3D"[link removed]
tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oW=
NUAq3Vn-8KdzrwEqhJUOMbcu4KWrJj8tppQ=3D" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font-family: Open Sans,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">=E2=9C=94=EF=B8=8F In California, we <a href=3D"[link removed]
eonemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeC=
fuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzrz8p0fYn-Z2_yLKMjyN_FaU=3D" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;">joined a coalition</a> of consumer and privac=
y groups, led by Consumer Reports, in <a href=3D"[link removed]
/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/=
cvt6o6oWNUAq3Vn-8KdzryGJ2z0QWUIbwCkQhsmO6d0=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">support of A.B. 566</a>. This bill would require browsers =
and mobile operating systems to include a setting that enables a consumer t=
o send an opt-out preference signal. Today, when a consumer wants to opt-ou=
t of the sale or sharing of their personal information for behavioral adver=
tising, they need to express that choice to each and every one of the hundr=
eds or thousands of businesses they interact with - including the adtech co=
mpanies and data brokers they have never heard of. We believe that people d=
eserve meaningful choice over their browsing history, location information,=
and other personal data. This bill would make it easier for California res=
idents to exercise their right to opt-out under the CCPA, by giving them th=
e ability to do so at the browser-level, instead of with each website they =
visit, app they use, or company that gathers data about them.</p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbs=
p;<a href=3D"[link removed]
FAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8fGE_Opxg3ttjGE=
Y49xjoM=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Alongside twenty-fi=
ve consumer protection groups</a>, we <a href=3D"[link removed]
/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/=
cvt6o6oWNUAq3Vn-8Kdzr8y0vdaR9DSIgzYXum1kEx0=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">urged lawmakers to launch a probe</a> into the recent firi=
ngs of two Federal Trade Commission members. Without an independent FTC, co=
mpanies would face fewer barriers to exploiting consumers through scams, sp=
am, and intrusive data collection.</p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F We are so proud to have co=
llaborated with a task force of experts from across the creator industry, i=
ndependent media, advertising industry, business and human rights, and tech=
policy in launching the <a href=3D"[link removed]
ing/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3=
Vn-8Kdzr66irPAq77FBZdV_0PK41Sg=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">Global Monetization Principles</a> =E2=80=94 a framework for the respon=
sible governance of social media monetization.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span><span class=3D"md-plain md-ex=
pand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><!-- notionvc: d407e2b4-de=
ba-499e-9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/climate-information-integrity-summit.png" alt=3D"climate-i=
nformation-integrity-summit.png" width=3D"600" align=3D"middle" data-wrap-t=
ext-margin=3D"25" data-wrap-text=3D"Break text around image"><!--[if mso]><=
/center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span class=3D"notion-enable-hover" style=3D"font-style: italic;=
font-size: 9pt;" data-token-index=3D"0">Aditi Ramesh, second to the right,=
speaks at The Climate Information Integrity Summit </span><!-- notionvc: 7=
3276025-8c2a-41d7-8a54-bfa4f8f9be55 --></p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=87=A7=F0=9F=87=B7 Aditi Ramesh, o=
ur Policy Manager, spoke this week at The Climate Information Integrity Sum=
mit in Brazil. The panel, <em>Advertising and accountability: turning ads a=
nd advertising industry into allies in support of information integrity</em=
>, discussed advertising=E2=80=99s power in shaping the internet and the re=
sponsibility the industry has to create change. Stream the conference <a hr=
ef=3D"[link removed]
wZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr1F7yimQPgtGeKd-T5xKC2I=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">here.</a></p> <p style=3D"=
color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=A4=96 Arielle =
Garcia, our COO, spoke on stage at Scope3=E2=80=99s inaugural Landscape con=
ference, sounding the alarm that the outdated orthodoxy of brand safety urg=
ently needs an overhaul, especially with the emergence of generative AI. =
=E2=80=9CIf you look at things, the proliferation of AI means MFAs [<a href=
=3D"[link removed]
shDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr3WlAGyBg9ENhlL8qO9qSVk=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">made for advertising websi=
tes</a>] are only going to keep expanding,=E2=80=9D she said. Thank you for=
having us, <a href=3D"[link removed]
k/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzrwovq7=
si9WHJRpbbQGlCb8g=3D" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Christina=
Cubeta</a>!</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-se=
rif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
;"><em>Read: <a href=3D"[link removed]
nk/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr9udl=
u7Lo-jOGYUwuM3F7m4=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Scope3=
=E2=80=99s latest launch is as much about the economics of ad tech as it is=
about AI</a>, Digiday.</em></p> <p style=3D"color: #3c4144; font-family: O=
pen Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">=E2=9A=96=EF=B8=8F Our COO also shared her thoughts=
with <a href=3D"[link removed]
6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8bBPsTXvBsY=
WDgNimCd4_c=3D" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;">AdWeek</a> abou=
t the DOJ's final remedies proposal in the landmark Google Search antitrust=
trial. The proposed remedies include a requirement for Google to give adve=
rtisers information about all of their ads placed using Google products.</p=
> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">While Google=
has "begrudgingly" given <em>some</em> more transparency to advertisers us=
ing their opaque PMax product, Google still withholds page-URL level detail=
, and granular cost and performance data, making it nearly impossible for b=
usinesses to make sure their ads are growing their business and not lining =
Google's pockets companies while funding <a href=3D"[link removed]
com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=
=3D/cvt6o6oWNUAq3Vn-8Kdzr_rwcJp0no7s84rFBlE7qrQ=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">illicit websites</a>. Arielle says: "This is about the=
powerlessness of advertisers when they don=E2=80=99t have that access. It=
=E2=80=99s their spend, data, and prerogative to use it as they see fit=E2=
=80=9D.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><e=
m>Read: <a href=3D"[link removed]
fF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr3GR9o2JtX=
MtmRoRJmEuuaw=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">More Data, Mo=
re Problems: Explaining the DOJ's Push to Get Google to Share More Ad Data<=
/a>, Adweek</em></p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">=F0=9F=97=91=EF=B8=8F =E2=80=9CWhile agencies and marketers have bou=
ght data since the dawn of online advertising, difficulties assessing its q=
uality have led to billions in wasted ad dollars. An estimate on ad spend l=
ost to invalid traffic was pegged at $71.37 billion through 2024 according =
to the <a href=3D"[link removed]
k/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr7FnQg=
-_k-tVhNEy7j4wBPs=3D" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Wasted Ad=
Spend Report</a> from Lunio. Last year, former UM privacy chief and c=
urrent COO of Check My Ads, Arielle Garcia, <a href=3D"[link removed]
nemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfu=
O-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8bzAC5CBKpzjQi1FJ39Bz0=3D" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;">made news</a> for dismissing data from adt=
ech vendors as =E2=80=9Cuseless garbage=E2=80=9D after accessing her own pr=
ofile to find herself in 500 extremely contradictory audience segments.=E2=
=80=9D</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em=
>Read: <a href=3D"[link removed]
F6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8tXmrmi9Rp=
sXeirpMNMYp0=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">Why the adtech=
ecosystem continues to struggle with consumer data</a>, Medical Marketing =
& Media.</em></p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">=E2=AD=90=EF=B8=8F Claire Atkin, our CEO, was honored to be include=
d among ten other advertising industry leaders on <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCf=
uO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr0lY-J0QdGRmFYr4f_2Z-y0=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">Campaign Canada's Power Lists 2025: The More P=
ower 10</a>. =E2=80=9CThe internet is not some nebulous information superhi=
ghway. It=E2=80=99s a financial market. Once you see it that way, it=E2=80=
=99s easy to see what=E2=80=99s wrong,=E2=80=9D she shared.</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/ClairePowerList.jpeg" alt=3D"ClairePowerList.jpeg" width=
=3D"600" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-text=3D"Br=
eak text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCf=
uO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr53_Qa5w8VfJgQnA2J4qxnM=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
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ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
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</tr>=20
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If you're having trouble viewing this email, you can see it online, [link removed].
To our community,
I’m Sarah Kay Wiley, the Director of Policy at Check My Ads, and I lead our strategic policy work to hold a trillion-dollar, global, unregulated market accountable.
The digital advertising industry right now is rife with lies, scams, and manipulation. For decades, revenue to local news and trusted sources has declined, while the business model for harmful content has flourished. This broken internet has created unprecedented chaos for media companies, advertisers, and ultimately, society and democracy.
We don’t have to accept this as our normal.
The reality is advertisers, from major brands to mom-and-pop businesses, don’t know where their money is going. A long supply chain of adtech middlemen, data brokers, and verification companies work to make ad buying more complex, opaque, and expensive.
The good news: with common-sense regulations, we can right the system. By creating innovative policy strategies targeting the digital advertising industry in the US and the EU, we are driving true, systemic change.
And we depend on you—our community of citizens—to stand up for this issue. Your voices are the cornerstone of democracy.
Together, we can build a better internet.
In solidarity,
Sarah Kay Wiley, Director of Policy
Policy Updates 🇬🇧
We’ve been busy in the US and globally to advocate for greater transparency and accountability in the digital advertising industry. Here’s what we’ve been up to:
✔️ In Vermont, our COO Arielle Garcia testified before the Senate Institutions Committee in support of S. 71, the Vermont Data Privacy and Online Surveillance Act. “Without privacy laws like S. 71 that codify transparency and choice, include principles of data minimization, and restrict the use of sensitive data, these data-enabled harms will continue unchecked. All of this, so that data brokers and adtech companies can sell unsuspecting advertisers data with less than a 50% chance of being accurate? This is the alleged pinnacle of 'efficiency' that props up the industry’s complete disregard for consumer privacy,” said Arielle. You can watch and read her whole testimony here.
✔️ In California, we joined a coalition of consumer and privacy groups, led by Consumer Reports, in support of A.B. 566. This bill would require browsers and mobile operating systems to include a setting that enables a consumer to send an opt-out preference signal. Today, when a consumer wants to opt-out of the sale or sharing of their personal information for behavioral advertising, they need to express that choice to each and every one of the hundreds or thousands of businesses they interact with - including the adtech companies and data brokers they have never heard of. We believe that people deserve meaningful choice over their browsing history, location information, and other personal data. This bill would make it easier for California residents to exercise their right to opt-out under the CCPA, by giving them the ability to do so at the browser-level, instead of with each website they visit, app they use, or company that gathers data about them.
✔️ Alongside twenty-five consumer protection groups, we urged lawmakers to launch a probe into the recent firings of two Federal Trade Commission members. Without an independent FTC, companies would face fewer barriers to exploiting consumers through scams, spam, and intrusive data collection.
✔️ We are so proud to have collaborated with a task force of experts from across the creator industry, independent media, advertising industry, business and human rights, and tech policy in launching the Global Monetization Principles — a framework for the responsible governance of social media monetization.
Check My Ads in the Wild 🐾
Aditi Ramesh, second to the right, speaks at The Climate Information Integrity Summit
🇧🇷 Aditi Ramesh, our Policy Manager, spoke this week at The Climate Information Integrity Summit in Brazil. The panel, Advertising and accountability: turning ads and advertising industry into allies in support of information integrity, discussed advertising’s power in shaping the internet and the responsibility the industry has to create change. Stream the conference here.
🤖 Arielle Garcia, our COO, spoke on stage at Scope3’s inaugural Landscape conference, sounding the alarm that the outdated orthodoxy of brand safety urgently needs an overhaul, especially with the emergence of generative AI. “If you look at things, the proliferation of AI means MFAs [made for advertising websites] are only going to keep expanding,” she said. Thank you for having us, Christina Cubeta!
Read: Scope3’s latest launch is as much about the economics of ad tech as it is about AI, Digiday.
⚖️ Our COO also shared her thoughts with AdWeek about the DOJ's final remedies proposal in the landmark Google Search antitrust trial. The proposed remedies include a requirement for Google to give advertisers information about all of their ads placed using Google products.
While Google has "begrudgingly" given some more transparency to advertisers using their opaque PMax product, Google still withholds page-URL level detail, and granular cost and performance data, making it nearly impossible for businesses to make sure their ads are growing their business and not lining Google's pockets companies while funding illicit websites. Arielle says: "This is about the powerlessness of advertisers when they don’t have that access. It’s their spend, data, and prerogative to use it as they see fit”.
Read: More Data, More Problems: Explaining the DOJ's Push to Get Google to Share More Ad Data, Adweek
🗑️ “While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to invalid traffic was pegged at $71.37 billion through 2024 according to the Wasted Ad Spend Report from Lunio. Last year, former UM privacy chief and current COO of Check My Ads, Arielle Garcia, made news for dismissing data from adtech vendors as “useless garbage” after accessing her own profile to find herself in 500 extremely contradictory audience segments.”
Read: Why the adtech ecosystem continues to struggle with consumer data, Medical Marketing & Media.
⭐️ Claire Atkin, our CEO, was honored to be included among ten other advertising industry leaders on Campaign Canada's Power Lists 2025: The More Power 10. “The internet is not some nebulous information superhighway. It’s a financial market. Once you see it that way, it’s easy to see what’s wrong,” she shared.
Fund the work
DONATE
Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-=
naI=3D.
To our community,
I=E2=80=99m Sarah Kay Wiley, the Director of Policy at Check My Ads, and I =
lead our strategic policy work to hold a trillion-dollar, global, unregulat=
ed market accountable.=20
The digital advertising industry right now is rife with lies, scams, and ma=
nipulation. For decades, revenue to local news and trusted sources has decl=
ined, while the business model for harmful content has flourished. This bro=
ken internet has created unprecedented chaos for media companies, advertise=
rs, and ultimately, society and democracy.
We don=E2=80=99t have to accept this as our normal.=20
The reality is advertisers, from major brands to mom-and-pop businesses, do=
n=E2=80=99t know where their money is going. A long supply chain of adtech =
middlemen, data brokers, and verification companies work to make ad buying =
more complex, opaque, and expensive.=20
The good news: with common-sense regulations, we can right the system. By c=
reating innovative policy strategies targeting the digital advertising indu=
stry in the US and the EU, we are driving true, systemic change.=20
And we depend on you=E2=80=94our community of citizens=E2=80=94to stand up =
for this issue. Your voices are the cornerstone of democracy.
Together, we can build a better internet.
In solidarity,
Sarah Kay Wiley, Director of Policy
=20
=20
Policy Updates =F0=9F=87=AC=F0=9F=87=A7
We=E2=80=99ve been busy in the US and globally to advocate for greater tran=
sparency and accountability in the digital advertising industry. Here=E2=80=
=99s what we=E2=80=99ve been up to:
=E2=9C=94=EF=B8=8F In Vermont, our COO Arielle Garcia testified before the =
Senate Institutions Committee in support of S. 71, the Vermont Data Privacy=
and Online Surveillance Act. =E2=80=9CWithout privacy laws like S. 71 that=
codify transparency and choice, include principles of data minimization, a=
nd restrict the use of sensitive data, these data-enabled harms will contin=
ue unchecked. All of this, so that data brokers and adtech companies can se=
ll unsuspecting advertisers data with less than a 50% chance of being accur=
ate? This is the alleged pinnacle of 'efficiency' that props up the industr=
y=E2=80=99s complete disregard for consumer privacy,=E2=80=9D said Arielle.=
You can watch and read her whole testimony here.
=E2=9C=94=EF=B8=8F In California, we joined a coalition of consumer and pri=
vacy groups, led by Consumer Reports, in support of A.B. 566. This bill wou=
ld require browsers and mobile operating systems to include a setting that =
enables a consumer to send an opt-out preference signal. Today, when a cons=
umer wants to opt-out of the sale or sharing of their personal information =
for behavioral advertising, they need to express that choice to each and ev=
ery one of the hundreds or thousands of businesses they interact with - inc=
luding the adtech companies and data brokers they have never heard of. We b=
elieve that people deserve meaningful choice over their browsing history, l=
ocation information, and other personal data. This bill would make it easie=
r for California residents to exercise their right to opt-out under the CCP=
A, by giving them the ability to do so at the browser-level, instead of wit=
h each website they visit, app they use, or company that gathers data about=
them.
=E2=9C=94=EF=B8=8F Alongside twenty-five consumer protection groups, we urg=
ed lawmakers to launch a probe into the recent firings of two Federal Trade=
Commission members. Without an independent FTC, companies would face fewer=
barriers to exploiting consumers through scams, spam, and intrusive data c=
ollection.
=E2=9C=94=EF=B8=8F We are so proud to have collaborated with a task force o=
f experts from across the creator industry, independent media, advertising =
industry, business and human rights, and tech policy in launching the Globa=
l Monetization Principles =E2=80=94 a framework for the responsible governa=
nce of social media monetization.
=20
Check My Ads in the Wild =F0=9F=90=BE
Aditi Ramesh, second to the right, speaks at The Climate Information Integr=
ity Summit=20
=F0=9F=87=A7=F0=9F=87=B7 Aditi Ramesh, our Policy Manager, spoke this week =
at The Climate Information Integrity Summit in Brazil. The panel, Advertisi=
ng and accountability: turning ads and advertising industry into allies in =
support of information integrity, discussed advertising=E2=80=99s power in =
shaping the internet and the responsibility the industry has to create chan=
ge. Stream the conference here.
=F0=9F=A4=96 Arielle Garcia, our COO, spoke on stage at Scope3=E2=80=99s in=
augural Landscape conference, sounding the alarm that the outdated orthodox=
y of brand safety urgently needs an overhaul, especially with the emergence=
of generative AI. =E2=80=9CIf you look at things, the proliferation of AI =
means MFAs [made for advertising websites] are only going to keep expanding=
,=E2=80=9D she said. Thank you for having us, Christina Cubeta!
Read: Scope3=E2=80=99s latest launch is as much about the economics of ad t=
ech as it is about AI, Digiday.
=E2=9A=96=EF=B8=8F Our COO also shared her thoughts with AdWeek about the D=
OJ's final remedies proposal in the landmark Google Search antitrust trial.=
The proposed remedies include a requirement for Google to give advertisers=
information about all of their ads placed using Google products.
While Google has "begrudgingly" given some more transparency to advertisers=
using their opaque PMax product, Google still withholds page-URL level det=
ail, and granular cost and performance data, making it nearly impossible fo=
r businesses to make sure their ads are growing their business and not lini=
ng Google's pockets companies while funding illicit websites. Arielle says:=
"This is about the powerlessness of advertisers when they don=E2=80=99t ha=
ve that access. It=E2=80=99s their spend, data, and prerogative to use it a=
s they see fit=E2=80=9D.
Read: More Data, More Problems: Explaining the DOJ's Push to Get Google to =
Share More Ad Data, Adweek
=F0=9F=97=91=EF=B8=8F =E2=80=9CWhile agencies and marketers have bought dat=
a since the dawn of online advertising, difficulties assessing its quality =
have led to billions in wasted ad dollars. An estimate on ad spend lost to =
invalid traffic was pegged at $71.37 billion through 2024 according to the =
Wasted Ad Spend Report from Lunio. Last year, former UM privacy chief and c=
urrent COO of Check My Ads, Arielle Garcia, made news for dismissing data f=
rom adtech vendors as =E2=80=9Cuseless garbage=E2=80=9D after accessing her=
own profile to find herself in 500 extremely contradictory audience segmen=
ts.=E2=80=9D
Read: Why the adtech ecosystem continues to struggle with consumer data, Me=
dical Marketing & Media.
=E2=AD=90=EF=B8=8F Claire Atkin, our CEO, was honored to be included among =
ten other advertising industry leaders on Campaign Canada's Power Lists 202=
5: The More Power 10. =E2=80=9CThe internet is not some nebulous informatio=
n superhighway. It=E2=80=99s a financial market. Once you see it that way, =
it=E2=80=99s easy to see what=E2=80=99s wrong,=E2=80=9D she shared.
=20
=20
Fund the work
DONATE
=20
=20
Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699
Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org
This email was sent to [email protected]. Click here to [link removed]
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emailId=3D8a3497f2f9848a2db3ad92905bec0a778m22973928a3&userId=3DYZi1e6b19Xt=
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<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bott=
om: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spacing-=
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-tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-=
y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; =
--tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-=
ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 =
0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: 4; =
margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-color: =
rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear S=
ans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; fon=
t-size: 16px; font-style: normal; font-variant-caps: normal; font-weight: 4=
00; letter-spacing: normal; text-align: start; text-indent: 0px; text-trans=
form: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-c=
olor: rgb(255, 255, 255); text-decoration: none;">To our community,</p> <p =
style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 40=
0; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; lin=
e-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">I=E2=80=99m Sarah=
Kay Wiley, the Director of Policy at Check My Ads, and I lead our strategi=
c policy work to hold a trillion-dollar, global, unregulated market account=
able. </p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; f=
ont-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;=
">The digital advertising industry right now is rife with lies, scams, and =
manipulation. For decades, revenue to local news and trusted sources has de=
clined, while the business model for harmful content has flourished. This b=
roken internet has created unprecedented chaos for media companies, adverti=
sers, and ultimately, society and democracy.</p> <p style=3D"color: #3c4144=
; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: =
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-b=
ottom: 10px; Margin-bottom: 10px;">We don=E2=80=99t have to accept this as =
our normal. </p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">The reality is advertisers, from major brands to mom-and-pop busine=
sses, don=E2=80=99t know where their money is going. A long supply chain of=
adtech middlemen, data brokers, and verification companies work to make ad=
buying more complex, opaque, and expensive. </p> <p style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;">The good news: with common-sense r=
egulations, we can right the system. By creating innovative policy strategi=
es targeting the digital advertising industry in the US and the EU, we are =
driving true, systemic change. </p> <p style=3D"color: #3c4144; font-f=
amily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margi=
n: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 1=
0px; Margin-bottom: 10px;">And we depend on you=E2=80=94our community of ci=
tizens=E2=80=94to stand up for this issue. Your voices are the cornerstone =
of democracy.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-s=
erif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left;=
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10p=
x;">Together, we can build a better internet.</p> <p style=3D"color: #3c414=
4; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin:=
0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-=
bottom: 10px; Margin-bottom: 10px;">In solidarity,</p> <p style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><a title=3D"Sarah Kay Wiley" href=
=3D"[link removed]
shDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr-LSQi-Y_jZaksoDeZRpjNc=
=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">Sarah Kay Wiley</a>, Director of Policy</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/Sarah-signature.png" alt=3D"Sarah-signature.png" width=3D"163" align=3D"l=
eft" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image=
"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Polic=
y Updates =F0=9F=87=AC=F0=9F=87=A7</span><!-- notionvc: d407e2b4-deba-499e-=
9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/senate.png" alt=3D"senate.png" width=3D"600" align=3D"midd=
le" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"=
><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">We=E2=80=99ve been busy in the US and globally to advocate for g=
reater transparency and accountability in the digital advertising industry.=
Here=E2=80=99s what we=E2=80=99ve been up to:</p> <p style=3D"color: #3c41=
44; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin=
: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin=
-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F In Vermont, ou=
r COO Arielle Garcia testified before the Senate Institutions Committee in =
support of S. 71, the Vermont Data Privacy and Online Surveillance Act. =E2=
=80=9CWithout privacy laws like S. 71 that codify transparency and choice, =
include principles of data minimization, and restrict the use of sensitive =
data, these data-enabled harms will continue unchecked. All of this, so tha=
t data brokers and adtech companies can sell unsuspecting advertisers data =
with less than a 50% chance of being accurate? This is the alleged <em=
>pinnacle</em> of 'efficiency' that props up the industry=E2=80=99s co=
mplete disregard for consumer privacy,=E2=80=9D said Arielle. You can watch=
and read her whole testimony <a href=3D"[link removed]
tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oW=
NUAq3Vn-8KdzrwEqhJUOMbcu4KWrJj8tppQ=3D" style=3D"color: #0074d9; text-decor=
ation: none; font-weight: inherit; padding: 0; text-align: left; line-heigh=
t: 1.5;">here</a>.</p> <p style=3D"color: #3c4144; font-family: Open Sans,s=
ans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: =
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom=
: 10px;">=E2=9C=94=EF=B8=8F In California, we <a href=3D"[link removed]
eonemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeC=
fuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzrz8p0fYn-Z2_yLKMjyN_FaU=3D" style=3D"color=
: #0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-al=
ign: left; line-height: 1.5;">joined a coalition</a> of consumer and privac=
y groups, led by Consumer Reports, in <a href=3D"[link removed]
/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/=
cvt6o6oWNUAq3Vn-8KdzryGJ2z0QWUIbwCkQhsmO6d0=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">support of A.B. 566</a>. This bill would require browsers =
and mobile operating systems to include a setting that enables a consumer t=
o send an opt-out preference signal. Today, when a consumer wants to opt-ou=
t of the sale or sharing of their personal information for behavioral adver=
tising, they need to express that choice to each and every one of the hundr=
eds or thousands of businesses they interact with - including the adtech co=
mpanies and data brokers they have never heard of. We believe that people d=
eserve meaningful choice over their browsing history, location information,=
and other personal data. This bill would make it easier for California res=
idents to exercise their right to opt-out under the CCPA, by giving them th=
e ability to do so at the browser-level, instead of with each website they =
visit, app they use, or company that gathers data about them.</p> <p style=
=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; pa=
dding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-hei=
ght: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F&nbs=
p;<a href=3D"[link removed]
FAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8fGE_Opxg3ttjGE=
Y49xjoM=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: in=
herit; padding: 0; text-align: left; line-height: 1.5;">Alongside twenty-fi=
ve consumer protection groups</a>, we <a href=3D"[link removed]
/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/=
cvt6o6oWNUAq3Vn-8Kdzr8y0vdaR9DSIgzYXum1kEx0=3D" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">urged lawmakers to launch a probe</a> into the recent firi=
ngs of two Federal Trade Commission members. Without an independent FTC, co=
mpanies would face fewer barriers to exploiting consumers through scams, sp=
am, and intrusive data collection.</p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;">=E2=9C=94=EF=B8=8F We are so proud to have co=
llaborated with a task force of experts from across the creator industry, i=
ndependent media, advertising industry, business and human rights, and tech=
policy in launching the <a href=3D"[link removed]
ing/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3=
Vn-8Kdzr66irPAq77FBZdV_0PK41Sg=3D" style=3D"color: #0074d9; text-decoration=
: none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.=
5;">Global Monetization Principles</a> =E2=80=94 a framework for the respon=
sible governance of social media monetization.</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild =F0=9F=90=BE</span></span><span class=3D"md-plain md-ex=
pand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><!-- notionvc: d407e2b4-de=
ba-499e-9224-72d3ce869cbb --></span></h2>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/climate-information-integrity-summit.png" alt=3D"climate-i=
nformation-integrity-summit.png" width=3D"600" align=3D"middle" data-wrap-t=
ext-margin=3D"25" data-wrap-text=3D"Break text around image"><!--[if mso]><=
/center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span class=3D"notion-enable-hover" style=3D"font-style: italic;=
font-size: 9pt;" data-token-index=3D"0">Aditi Ramesh, second to the right,=
speaks at The Climate Information Integrity Summit </span><!-- notionvc: 7=
3276025-8c2a-41d7-8a54-bfa4f8f9be55 --></p> <p style=3D"color: #3c4144; fon=
t-family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Ma=
rgin: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom=
: 10px; Margin-bottom: 10px;">=F0=9F=87=A7=F0=9F=87=B7 Aditi Ramesh, o=
ur Policy Manager, spoke this week at The Climate Information Integrity Sum=
mit in Brazil. The panel, <em>Advertising and accountability: turning ads a=
nd advertising industry into allies in support of information integrity</em=
>, discussed advertising=E2=80=99s power in shaping the internet and the re=
sponsibility the industry has to create change. Stream the conference <a hr=
ef=3D"[link removed]
wZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr1F7yimQPgtGeKd-T5xKC2I=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">here.</a></p> <p style=3D"=
color: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; paddin=
g: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height:=
1.5; margin-bottom: 10px; Margin-bottom: 10px;">=F0=9F=A4=96 Arielle =
Garcia, our COO, spoke on stage at Scope3=E2=80=99s inaugural Landscape con=
ference, sounding the alarm that the outdated orthodoxy of brand safety urg=
ently needs an overhaul, especially with the emergence of generative AI. =
=E2=80=9CIf you look at things, the proliferation of AI means MFAs [<a href=
=3D"[link removed]
shDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr3WlAGyBg9ENhlL8qO9qSVk=
=3D" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">made for advertising websi=
tes</a>] are only going to keep expanding,=E2=80=9D she said. Thank you for=
having us, <a href=3D"[link removed]
k/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzrwovq7=
si9WHJRpbbQGlCb8g=3D" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Christina=
Cubeta</a>!</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-se=
rif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; =
font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px=
;"><em>Read: <a href=3D"[link removed]
nk/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr9udl=
u7Lo-jOGYUwuM3F7m4=3D" style=3D"color: #0074d9; text-decoration: none; font=
-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Scope3=
=E2=80=99s latest launch is as much about the economics of ad tech as it is=
about AI</a>, Digiday.</em></p> <p style=3D"color: #3c4144; font-family: O=
pen Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; te=
xt-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Mar=
gin-bottom: 10px;">=E2=9A=96=EF=B8=8F Our COO also shared her thoughts=
with <a href=3D"[link removed]
6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8bBPsTXvBsY=
WDgNimCd4_c=3D" style=3D"color: #0074d9; text-decoration: none; font-weight=
: inherit; padding: 0; text-align: left; line-height: 1.5;">AdWeek</a> abou=
t the DOJ's final remedies proposal in the landmark Google Search antitrust=
trial. The proposed remedies include a requirement for Google to give adve=
rtisers information about all of their ads placed using Google products.</p=
> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;">While Google=
has "begrudgingly" given <em>some</em> more transparency to advertisers us=
ing their opaque PMax product, Google still withholds page-URL level detail=
, and granular cost and performance data, making it nearly impossible for b=
usinesses to make sure their ads are growing their business and not lining =
Google's pockets companies while funding <a href=3D"[link removed]
com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=
=3D/cvt6o6oWNUAq3Vn-8Kdzr_rwcJp0no7s84rFBlE7qrQ=3D" style=3D"color: #0074d9=
; text-decoration: none; font-weight: inherit; padding: 0; text-align: left=
; line-height: 1.5;">illicit websites</a>. Arielle says: "This is about the=
powerlessness of advertisers when they don=E2=80=99t have that access. It=
=E2=80=99s their spend, data, and prerogative to use it as they see fit=E2=
=80=9D.</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><e=
m>Read: <a href=3D"[link removed]
fF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr3GR9o2JtX=
MtmRoRJmEuuaw=3D" style=3D"color: #0074d9; text-decoration: none; font-weig=
ht: inherit; padding: 0; text-align: left; line-height: 1.5;">More Data, Mo=
re Problems: Explaining the DOJ's Push to Get Google to Share More Ad Data<=
/a>, Adweek</em></p> <p style=3D"color: #3c4144; font-family: Open Sans,san=
s-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: le=
ft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: =
10px;">=F0=9F=97=91=EF=B8=8F =E2=80=9CWhile agencies and marketers have bou=
ght data since the dawn of online advertising, difficulties assessing its q=
uality have led to billions in wasted ad dollars. An estimate on ad spend l=
ost to invalid traffic was pegged at $71.37 billion through 2024 according =
to the <a href=3D"[link removed]
k/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr7FnQg=
-_k-tVhNEy7j4wBPs=3D" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Wasted Ad=
Spend Report</a> from Lunio. Last year, former UM privacy chief and c=
urrent COO of Check My Ads, Arielle Garcia, <a href=3D"[link removed]
nemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCfu=
O-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8bzAC5CBKpzjQi1FJ39Bz0=3D" style=3D"color: =
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-alig=
n: left; line-height: 1.5;">made news</a> for dismissing data from adt=
ech vendors as =E2=80=9Cuseless garbage=E2=80=9D after accessing her own pr=
ofile to find herself in 500 extremely contradictory audience segments.=E2=
=80=9D</p> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; f=
ont-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-s=
ize: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><em=
>Read: <a href=3D"[link removed]
F6SbCFAL7UONwZshDVjCygv7hbZefeCfuO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr8tXmrmi9Rp=
sXeirpMNMYp0=3D" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">Why the adtech=
ecosystem continues to struggle with consumer data</a>, Medical Marketing =
& Media.</em></p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;">=E2=AD=90=EF=B8=8F Claire Atkin, our CEO, was honored to be include=
d among ten other advertising industry leaders on <a href=3D"[link removed]
onemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCf=
uO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr0lY-J0QdGRmFYr4f_2Z-y0=3D" style=3D"color:=
#0074d9; text-decoration: none; font-weight: inherit; padding: 0; text-ali=
gn: left; line-height: 1.5;">Campaign Canada's Power Lists 2025: The More P=
ower 10</a>. =E2=80=9CThe internet is not some nebulous information superhi=
ghway. It=E2=80=99s a financial market. Once you see it that way, it=E2=80=
=99s easy to see what=E2=80=99s wrong,=E2=80=9D she shared.</p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/ClairePowerList.jpeg" alt=3D"ClairePowerList.jpeg" width=
=3D"600" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-text=3D"Br=
eak text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-collapse: collapse;">=20
<table class=3D"mceNonEditable" style=3D"border-spacing:=
0; border-collapse: collapse; padding: 0; vertical-align: top; text-align:=
left; max-width: 100%; width: 100%;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-ali=
gn: left;">=20
<td style=3D"word-break: normal; overflow-wrap: break=
-word; vertical-align: top; font-family: Open Sans,sans-serif; padding: 0; =
margin: 0; Margin: 0; background-color: #fe483a; color: #ffffff; border-col=
lapse: collapse; font-size: 18px; font-weight: 400; line-height: 28px; text=
-align: center; border: 0 solid #fe483a;">
<center style=3D"width: 100%; min-width: 100%;">
<a class=3D"titan__email-button mceEditable" style=
=3D"box-sizing: border-box; font-family: Open Sans,sans-serif; text-decorat=
ion: none; display: inline-block; width: 100%; padding-left: 0; padding-rig=
ht: 0; border-radius: 0; color: #ffffff; line-height: 28px; text-align: cen=
ter; border: 0 solid #fe483a; font-weight: bold; padding: 20px 0px 20px; fo=
nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/ihfF6SbCFAL7UONwZshDVjCygv7hbZefeCf=
uO-Y-naI=3D/cvt6o6oWNUAq3Vn-8Kdzr53_Qa5w8VfJgQnA2J4qxnM=3D" target=3D"_blan=
k" rel=3D"noopener" data-bgcolor=3D"#fe483a" data-bordercolor=3D"#282968" d=
ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
</tr>=20
</tbody>=20
</table> </td>=20
</tr>=20
</tbody>=20
</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align:=
left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-botto=
m: 10px;"> </p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
14pt !important;">Check My Ads Institute is a non-profit 501(c)3 organizati=
on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
t-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: =
1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
ollapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"colo=
r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
ial, helvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-he=
ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
to us at [email protected]</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row end-row-footer" style=3D"border-spacing: 0; =
border-collapse: collapse; vertical-align: top; text-align: left; padding: =
0; position: relative; width: 100%; display: table; margin: 0; Margin: 0; b=
ackground-color: #FFFFFF; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
;">=20
<th class=3D"columns large-6 small-12 first right" style=3D"v=
ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1=
.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: =
break-word; width: 274px; padding-left: 24px; padding-right: 8px; border-co=
llapse: collapse; padding-top: 9px; padding-bottom: 24px;">
<table class=3D"editor-table align-left" style=3D"border-spa=
cing: 0; border-collapse: collapse; padding: 0; vertical-align: top; max-wi=
dth: 100%; margin-left: 0; margin-right: auto; width: 100%; border: 0px rgb=
(255, 255, 255); text-align: left;" border=3D"1">
<colgroup>
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
<col style=3D"width: 16.791%;">
</colgroup>=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-bluesky.png" alt=3D"navy-bluesky.png" width=3D"35" align=3D"left=
" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"><=
!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;"> </p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; float: none; display: unset; text-align: left=
; margin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12=
px 0;" src=3D"[link removed]
mages/navy-instagram.png" alt=3D"navy-instagram.png" width=3D"30" align=3D"=
left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around imag=
e"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open =
Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-a=
lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;"> </p> </td>=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
, 255); border-collapse: collapse;">=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1re=
m;">
<!--[if mso]><center><![end-if]-->
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If you're having trouble viewing this email, you can see it online, [link removed].
To our community,
I’m Sarah Kay Wiley, the Director of Policy at Check My Ads, and I lead our strategic policy work to hold a trillion-dollar, global, unregulated market accountable.
The digital advertising industry right now is rife with lies, scams, and manipulation. For decades, revenue to local news and trusted sources has declined, while the business model for harmful content has flourished. This broken internet has created unprecedented chaos for media companies, advertisers, and ultimately, society and democracy.
We don’t have to accept this as our normal.
The reality is advertisers, from major brands to mom-and-pop businesses, don’t know where their money is going. A long supply chain of adtech middlemen, data brokers, and verification companies work to make ad buying more complex, opaque, and expensive.
The good news: with common-sense regulations, we can right the system. By creating innovative policy strategies targeting the digital advertising industry in the US and the EU, we are driving true, systemic change.
And we depend on you—our community of citizens—to stand up for this issue. Your voices are the cornerstone of democracy.
Together, we can build a better internet.
In solidarity,
Sarah Kay Wiley, Director of Policy
Policy Updates 🇬🇧
We’ve been busy in the US and globally to advocate for greater transparency and accountability in the digital advertising industry. Here’s what we’ve been up to:
✔️ In Vermont, our COO Arielle Garcia testified before the Senate Institutions Committee in support of S. 71, the Vermont Data Privacy and Online Surveillance Act. “Without privacy laws like S. 71 that codify transparency and choice, include principles of data minimization, and restrict the use of sensitive data, these data-enabled harms will continue unchecked. All of this, so that data brokers and adtech companies can sell unsuspecting advertisers data with less than a 50% chance of being accurate? This is the alleged pinnacle of 'efficiency' that props up the industry’s complete disregard for consumer privacy,” said Arielle. You can watch and read her whole testimony here.
✔️ In California, we joined a coalition of consumer and privacy groups, led by Consumer Reports, in support of A.B. 566. This bill would require browsers and mobile operating systems to include a setting that enables a consumer to send an opt-out preference signal. Today, when a consumer wants to opt-out of the sale or sharing of their personal information for behavioral advertising, they need to express that choice to each and every one of the hundreds or thousands of businesses they interact with - including the adtech companies and data brokers they have never heard of. We believe that people deserve meaningful choice over their browsing history, location information, and other personal data. This bill would make it easier for California residents to exercise their right to opt-out under the CCPA, by giving them the ability to do so at the browser-level, instead of with each website they visit, app they use, or company that gathers data about them.
✔️ Alongside twenty-five consumer protection groups, we urged lawmakers to launch a probe into the recent firings of two Federal Trade Commission members. Without an independent FTC, companies would face fewer barriers to exploiting consumers through scams, spam, and intrusive data collection.
✔️ We are so proud to have collaborated with a task force of experts from across the creator industry, independent media, advertising industry, business and human rights, and tech policy in launching the Global Monetization Principles — a framework for the responsible governance of social media monetization.
Check My Ads in the Wild 🐾
Aditi Ramesh, second to the right, speaks at The Climate Information Integrity Summit
🇧🇷 Aditi Ramesh, our Policy Manager, spoke this week at The Climate Information Integrity Summit in Brazil. The panel, Advertising and accountability: turning ads and advertising industry into allies in support of information integrity, discussed advertising’s power in shaping the internet and the responsibility the industry has to create change. Stream the conference here.
🤖 Arielle Garcia, our COO, spoke on stage at Scope3’s inaugural Landscape conference, sounding the alarm that the outdated orthodoxy of brand safety urgently needs an overhaul, especially with the emergence of generative AI. “If you look at things, the proliferation of AI means MFAs [made for advertising websites] are only going to keep expanding,” she said. Thank you for having us, Christina Cubeta!
Read: Scope3’s latest launch is as much about the economics of ad tech as it is about AI, Digiday.
⚖️ Our COO also shared her thoughts with AdWeek about the DOJ's final remedies proposal in the landmark Google Search antitrust trial. The proposed remedies include a requirement for Google to give advertisers information about all of their ads placed using Google products.
While Google has "begrudgingly" given some more transparency to advertisers using their opaque PMax product, Google still withholds page-URL level detail, and granular cost and performance data, making it nearly impossible for businesses to make sure their ads are growing their business and not lining Google's pockets companies while funding illicit websites. Arielle says: "This is about the powerlessness of advertisers when they don’t have that access. It’s their spend, data, and prerogative to use it as they see fit”.
Read: More Data, More Problems: Explaining the DOJ's Push to Get Google to Share More Ad Data, Adweek
🗑️ “While agencies and marketers have bought data since the dawn of online advertising, difficulties assessing its quality have led to billions in wasted ad dollars. An estimate on ad spend lost to invalid traffic was pegged at $71.37 billion through 2024 according to the Wasted Ad Spend Report from Lunio. Last year, former UM privacy chief and current COO of Check My Ads, Arielle Garcia, made news for dismissing data from adtech vendors as “useless garbage” after accessing her own profile to find herself in 500 extremely contradictory audience segments.”
Read: Why the adtech ecosystem continues to struggle with consumer data, Medical Marketing & Media.
⭐️ Claire Atkin, our CEO, was honored to be included among ten other advertising industry leaders on Campaign Canada's Power Lists 2025: The More Power 10. “The internet is not some nebulous information superhighway. It’s a financial market. Once you see it that way, it’s easy to see what’s wrong,” she shared.
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Check My Ads Institute is a non-profit 501(c)3 organization.
Tax ID/EIN: 87-1895699
Have any questions or comments? Reach out to us at [email protected]
This email was sent to [email protected]. Click here to [link removed].
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