Your Alzheimer's & Brain Awareness Month gift can go 2x as far.

Dear John, In the midst of these unprecedented times, Alzheimer's doesn't stop, and neither do we. That's why I'm eager to share that a $50,000 Matching Gift Challenge has arrived just when it is needed most. But we need your help today to make the most of this opportunity. COVID-19 has upended many lives, but our commitment to end Alzheimer's disease hasn't wavered. To help provide local care and support services, a generous donor who wishes to remain anonymous has pledged $50,000 and has issued a $50,000 Matching Gift Challenge in honor of Alzheimer's & Brain Awareness Month. When you respond to this limited-time Matching Gift Challenge, any gift you make, up to the $50,000 pledged, can double your impact to help provide critical care and support and accelerate research — but only if we can raise that same amount by June 15. We have to fight even harder due to the challenges COVID-19 has placed on those facing Alzheimer's. We hear it in the voices of caregivers who call us through our 24/7 Helpline (800.272.3900). We see it in the faces of caregivers and people living with Alzheimer's who participate in the support groups we've moved online. These programs and services are critical. We won't quit. Not now. Not ever. You can help us continue to respond to these new challenges by joining us with a gift today to our $50,000 Matching Gift Challenge. Your donation can go twice as far — and will provide people facing Alzheimer's with care and support and advance research. By making a gift today, you will be supporting our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating research, driving risk reduction and early detection, and maximizing quality care and support. Your gift of $16 can become $32. Your gift of $30 can become $60. Your gift of $50 can become $100. Any amount you give, up to a total of $50,000, can be matched to provide care and support and advance research. So, please donate now to help us make the most of this incredible opportunity. Thank you for joining the fight to end Alzheimer's. Thank you, Donna McCullough Chief Field and Development Officer P.S. Join us to provide help today for those impacted by Alzheimer's and hope for tomorrow for future generations. That goal is why this $50,000 Matching Gift Challenge is so important. Please make a gift today so you can make 2X the difference and have your gift go twice as far.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2020 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.