Email from Josh Weil For Congress

Josh Weil is the Democratic Nominee to flip Florida's 6th congressional district. Thank you for your crucial support for Josh and for stopping the chaos and harm over the next four years. However if you'd like to unsubscribe, you can do so at the link at the bottom of this email.

John,

In aviation there is a concept called a ‘graveyard spiral’ or ‘death spiral’ - a situation often caused by low light/bad weather conditions where pilots spiral out of control in search of a horizon whilst losing sight of the plane's altitude, often leading to a mechanical failure, and then an eventual crash.

For campaigns, often in the weeks leading up to an election, supporters, driven by a feedback loop of positive updates from a campaign, will fall into a state of complicity thinking “looks like the campaign has got it from here” and stop making vital small dollar donations.

This can cause a death spiral.

On the left is the aeronautical depiction of one of these spirals. On the right is our current ActBlue snapshot - its campaign equivalent. We still have time to become the plane that breaks out of the spiral but that window is rapidly closing.

Here’s how a campaign death spirals: first fundraising slows, then we run out of the money needed for ‘spending money to make money,’ then field/GOTV grinds to a halt, and then we are in a dire spot come E-day.

Presently we find ourselves at extreme risk of heading into such a spiral. Unless we can make a rapid course correction our fundraising situation could drive a cascading set of budget shortfalls and result in the campaign equivalent of ‘mechanical failure’ that would lead to our demise.

In all departments outside of fundraising things are going beyond great and we have soooo much momentum. But we cannot be complacent now. This is exactly when we need to jack up fundraising and get out the vote efforts into overdrive.

A course correction is achievable and we have 13 days to break out.