John,

Nothing beats the convenience of single-use plastic.

But the more we learn, the more we see that convenience comes at a steep price for the places and wildlife we love: massive amounts of plastic waste and pollution.

That's why we were excited when Coca-Cola announced in 2022 that it would make at least 25% of its beverage containers refillable or returnable by 2030. But now, Coca-Cola is going back on its promise.1

Tell Coca-Cola: Help reduce plastic pollution by honoring your commitment to make more containers refillable or returnable.

Coca-Cola, the world's biggest plastic polluter, took steps to turn its reputation around in 2022 when it committed to using refillable or returnable bottles for at least 25% of global sales by 2030.2,3

Now, the company is backtracking. Its updated plan scraps its commitment to reusable bottles and dilutes its recycling goals as well, aiming to use 35% to 40% recycled material by 2035 rather than 50% by 2030.4

By watering down its commitments and refocusing its goals onto recycling, Coca-Cola is avoiding the real solution to our plastic pollution crisis: that we must stop producing so much plastic in the first place.

Join our call on Coca-Cola to honor its previous commitments to reduce plastic pollution. Add your name today.

We don't have to live in a world where our oceans are choked in a tide of plastic, where seal pups mistake plastic wrappers for food, and hermit crabs make their homes out of plastic trash instead of shells.5,6

Coca-Cola can help bring that cleaner, more sustainable world closer to reality.

Send your message: Tell Coca-Cola to reduce plastic pollution.

Thank you for taking action,

Ellen Montgomery

1. Celeste Meiffren-Swango, "STATEMENT: Coca-Cola's commitment to plastic reduction fizzles out," Environment America, December 10, 2024.
2. Win Cowger, et. al., "Global producer responsibility for plastic pollution," Science Advances, April 24, 2024.
3. Celeste Meiffren-Swango, "STATEMENT: Coca-Cola's commitment to plastic reduction fizzles out," Environment America, December 10, 2024.
4. Jordan Valinsky, "Coca-Cola is dramatically scaling back its plastic promises," CNN, December 4, 2024.
5. Elaina Zachos, "How a Seal Pup Died With a Plastic Wrapper in Its Stomach," National Geographic, May 31, 2018.
6. Victoria Gill, "Hermit crabs are 'wearing' our plastic rubbish," BBC, January 25, 2024.