Plus: Businesses react to trade war uncertainty
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March 17, 2025
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Consumer sentiment has fallen for the third consecutive month, dropping to 57.9 in March from 64.7 in February, amid concerns about economic policies and potential inflation, according to a preliminary reading from the University of Michigan. The index is at its lowest point since 2022, while year-ahead inflation expectations have increased to 4.9%.
Full Story: MarketWatch (tiered subscription model) (3/14),  The Wall Street Journal (3/14) 
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Faced with impending tariffs, US manufacturers increased their raw material stockpiling in February to mitigate potential cost impacts, according to the GEP Global Supply Chain Volatility Index. This proactive approach reflects efforts to front-run price and supply challenges, resulting in accelerated sales growth and procurement activities.
Full Story: Supply & Demand Chain Executive (3/12) 
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US exporters face a significant challenge as the EU plans retaliatory tariffs on a range of products, including California almonds, Tennessee whiskey and Michigan auto parts. Experts say the tariffs, a response to US tariff threats, could reduce EU demand by increasing prices and forcing consumers to seek more affordable alternatives.
Full Story: CNBC (3/13) 
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Global trade is expected to grow at a 3.1% compound annual rate from 2024 to 2029, a brisk but slower pace than previously expected due to US and retaliatory tariffs, according to a DHL and New York University Stern School of Business study. The study highlights the resilience of international trade, noting that US barriers would significantly impact global trade but not enough to derail overall growth. India, Vietnam, Indonesia and the Philippines are among the countries forecasted to lead trade growth.
Full Story: DC Velocity (3/13) 
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Operations and Technology
Alternative parcel carriers Jitsu, SpeedX and Veho are expanding their US coverage to meet growing demand. Jitsu is adding six Midwest cities, SpeedX is covering over 2,000 more ZIP codes across several states, and Veho has entered Richmond, Va., and Louisville, Ky.
Full Story: Supply Chain Dive (3/12) 
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Wholesale distributor UNFI is actively optimizing its distribution network by investing in technology upgrades and consolidating certain distribution centers. UNFI is also leveraging strategies developed during the pandemic to maintain supply chain agility in response to potential disruptions from tariffs. The company focuses on diversification and resiliency to ensure it can offer maximum options to its customers despite external challenges.
Full Story: Supermarket News (free registration) (3/11) 
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Sales and Marketing
Stephanie Miller emphasizes the importance of balancing familiar content with new insights in B2B lead nurturing to engage prospects effectively. Overly familiar content can seem reactive, while too much new information can overwhelm. Miller suggests using data-driven segmentation and AI-powered recommendations to achieve "personalized discovery," which can build trust and drive conversions.
Full Story: MarTech Today (3/11) 
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The Business Leader
Companies globally are strategizing to mitigate the fallout from President Donald Trump's actions on tariffs, with many forming task forces to assess the potential impact on their operations and costs. While some firms are considering increasing local production, they face challenges due to complex supply chains and the risk of passing higher costs onto consumers.
Full Story: Bloomberg (3/13) 
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About NAW
The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
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