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Bloomberg (2/10/25) op-ed: "In the days leading up to this year’s Super Bowl, only two brands rolled out car commercials — Jeep and Ram, both owned by Stellantis NV. These were the only EV ads, and even then, both featured plenty of screen time for gasoline-powered models. The entire auto industry has been spending more judiciously on advertising in recent years, and the ROI on a Super Bowl ad can be greater for smaller brands and companies looking to introduce themselves to a broader audience. The lack of EVs advertised this Super Bowl follows the Trump Administration’s pledge to nudge Detroit executives and US drivers away from cleaner technology."
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