This special 2X Bonus Match Challenge ends 3/18.
Don't Miss Out
Dear Friend,

The clock is ticking. Your gift to our $50,000 2X Bonus Match Challenge can be DOUBLED in impact to help provide critical care and support for the millions affected by Alzheimer's disease and advance critical research toward a cure — but only until midnight on March 18. Please join the fight with your most generous gift now, while it can go twice as far.

GIVE NOW

We are working every day to provide help and hope through crucial research efforts and care and support resources. We're here not just for people personally impacted by the disease but also for anyone interested in maintaining their brain health as they age.

It's never too early or too late to take steps to promote your brain health. The Alzheimer's Association has identified 10 Healthy Habits for Your Brain — science-backed habits that may lower the risk of cognitive decline and possibly developing Alzheimer's disease or another dementia. You can make a difference in your brain health with positive, everyday actions, such as:
  • Get moving: Engage in regular exercise.
  • Eat right: Eating healthier foods can help reduce your risk of cognitive decline.
  • Sleep well: Good quality sleep is important for brain health.
  • Challenge your mind: Putting your brain to work may have short- and long-term benefits for your brain.
When Alzheimer's Association volunteer and former caregiver Julie first came to the Association, she learned how she could care for herself, both as a caregiver and a person who wanted to protect her brain health.

"One thing I learned is how important it is to take care of your brain health, especially for caregivers who are experiencing increased stress and taking on so many new responsibilities. Educational programs taught me healthy habits that could lower the risk of Alzheimer's, and I've made it a goal to incorporate these habits into my daily life."

Giving people the tools they need to make a difference in their brain health is part of our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Help us further this mission with your first gift right now that can go 2X as far.

Our $50,000 2X Bonus Match Challenge is possible thanks to a generous donor who wishes to remain anonymous. They've pledged a $50,000 gift to the Alzheimer's Association in support of the Alzheimer's Network for Treatment and Diagnostics (ALZ-NET) — if we can raise that same amount by March 18 at MIDNIGHT.

This is a fight for our health, our lives and our future. That's why I'm urging you to take advantage of this limited-time opportunity before it ends. 

Thank you for your support at this crucial time.

Sincerely,
Katie Evans
Chief Programs and Mission Engagement Officer

P.S. This is an urgent, time-sensitive request. Take a minute right now to make your first gift, knowing every dollar you contribute — up to $50,000 — can be matched to have twice the impact. Thank you.

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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
© 2025 Alzheimer's Association. All rights reserved.
800.272.3900 | alz.org® | Donate

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