Hi John,
Action Network and the Harris for President team worked closely during the 2024 campaign. We’ve developed a webinar series to take successful lessons from the election to help other campaigns and progressives grow their digital program using Action Network.
Please join us on February 26th at 1pm ET as Kyle Middleton and Jessica Porter discuss how the Harris for President team created a complex mid-tier donor email program to target their larger donors and encourage them to max out to the campaign. They will discuss the recurring reports and tags they used to identify the specific audience of donors on their list and the email wrappers created to power the personalization that would ultimately get these donors to give.
Features Covered: Recurring Reports, Tags, Email Wrappers, & Personalization.
Who should attend: This webinar is perfect for all digital program staff.
Kyle is the previous Director of Email & SMS on the Harris for President campaign. Over the past decade, Kyle has helped campaigns both big and small reach users in unique and meaningful ways. During his time on the Harris campaign, Kyle honed his skills in email deliverability and audience segmentation to help create the biggest and highest-raising email and sms program in democratic campaign history.
Jessica is an experienced people manager and digital strategist who believes that strong teams are the foundation for achieving the most good. She most recently served as Vice President Harris's Grassroots Fundraising Director -- leading a 55-person team to raise $1.44 billion for the campaign.
In solidarity,
Mari Vangen-Strom
Director of Product
Action Network
