At AAPC’s Orlando Networking Luncheon last week, political consultants gathered to connect, exchange insights, and hear from Ryan Smith (Rapid Loop Companies) on the evolving electoral landscape in Florida.

Smith highlighted the increasing importance of voter registration in competitive elections, noting Florida’s dramatic shift. “There’s been a huge Republican voter registration surge that doesn’t show any sign of abating,” he said. “The last time Democrats led in voter registration was in 2020. Today, Republicans have a 1.1 million voter advantage.”

He also discussed how nationalization is reshaping local races, particularly in city council and school board elections. “Voters now have a better sense of who candidates are and which policies they support due to increased engagement and outside spending,” Smith explained. While illegal immigration remains the top concern for Republican primary voters, local issues like taxes and public safety are also key drivers of turnout.

The growing partisan nature of traditionally nonpartisan races was another focal point. “Some Democrats were supported by Republicans, while Republican donors backed their opponents,” Smith noted, citing Jacksonville as an example.

Looking ahead, Smith emphasized the need for continued voter registration efforts and innovative outreach strategies to maintain electoral advantages. “Our challenge is how to continue innovating and reaching voters to maintain our edge.”