Crafting an Elevator Pitch
A strong elevator pitch is essential for making a lasting impression in procurement opportunities. Your pitch should be a concise, 30- to 60-second introduction that clearly communicates who you are, what your business does, and what sets you apart. Start with your name and company, then quickly highlight your core services or products. Emphasize your unique value—this could be your expertise, innovative approach, or the impact of your work. If applicable, mention your certification as a minority-, woman-, or veteran-owned business and how it aligns with supplier diversity initiatives. End with a call to action, such as scheduling a follow-up meeting or discussing potential partnerships. Practice your pitch until it feels natural, and tailor it to different audiences, whether you’re speaking to a government agency, a corporate buyer, or a prime contractor. A well-crafted elevator pitch can open doors to new business opportunities and meaningful connections.
Unlocking Success for Small Businesses at the Lieutenant Governor’s Small Business Academy
Owning a small business is a journey filled with both passion and challenges. While entrepreneurs thrive on their craft, product, or service, they also face the complexities of financial management, legal compliance, marketing strategies, and operational logistics. The Lieutenant Governor’s Small Business Academy is designed to bridge this gap, offering invaluable insights from experienced business owners who have successfully navigated these hurdles.
This annual, free event provides virtual and in-person workshops on critical topics such as financing options, regulatory issues, IT solutions, small business certifications, and market expansion strategies. Whether you're launching a new venture, scaling your business, or refining your operations, the Small Business Academy equips you with the tools and knowledge needed for success. Don’t miss this opportunity to learn from experts and connect with resources that can help your business thrive. Learn more HERE
Understanding the Distinctions Between Wisconsin’s Supplier Diversity Program and Federal Certifications
At the Wisconsin Department of Administration (DOA), we recognize the importance of supplier diversity and strive to support businesses across the state. It is essential to understand the key differences between Wisconsin’s Supplier Diversity Program and federal certification programs:
-
Wisconsin’s Supplier Diversity Program exists and is administered by DOA through state statute. See Wis. Stat. ss. 16.283, 16.285 & 16.287. These statutes date back to 1970.
-
Wisconsin’s Supplier Diversity Program operates independently from federal programs such as the U.S. Small Business Administration’s Minority Business Enterprise (MBE) Program or the U.S. Department of Transportation’s Disadvantaged Business Enterprise (DBE) Program.
-
While complementary to federal programs, Wisconsin’s Supplier Diversity Program does not rely on them or their regulations for its authority.
-
DOA continues to monitor federal policy changes and will communicate any potential impacts to Wisconsin-certified businesses if necessary.
The state maintains a goal of purchasing at least 5% of its services from minority-owned businesses. State certification serves as a key tool for increasing access to government contracts and procurement opportunities.
For more information about state certification and how it can benefit your business, visit DOA’s Supplier Diversity Program website https://supplierdiversity.wi.gov/Pages/Home.aspx
The end of the year is a time of reflection, especially for business owners who want to reach new heights. Whether you’re thinking about updating your business website or restructuring your business development plan, it’s useful to pay attention to the shifting tides. Speaking with our Wix experts, we’ve compiled a list of emerging small business trends to watch in 2025 so that you can stay ahead of the curve.
Newly Certified Businesses
|
| Convergent Telecom -MBE |
| CPL Cleaning - WBE |
| ETC Trucking & Distribution Inc - WBE/MBE |
| Houseware Distributors Inc - WBE |
| HUSTLE TO OVERCOME ATHLETICS, LLC - WBE |
| LT Leon Associates, Inc. -MBE |
| Multi, LLC - MBE |
| Nyhus Enterprises, LLC - WBE |
| Superior 247 Restoration Inc - WBE |
| Talon Protection Agency, Inc - WBE |
|
