Hi there,

Compassion. Kindness. Love. Whatever you call it, it starts in the heart.

It’s powerful enough to ease the suffering of millions of our animal cousins. To influence massive corporations and change the trajectory of entire industries. To enact groundbreaking legislation, spread the message of compassion, and shine a light on animal cruelty around the globe.

A quarter of the way through the 21st century, this community has achieved all this and more. Because when our hearts get involved, factory farming doesn’t stand a chance. 

The Heart Beat is a community of kindhearted people like you around the world—all choosing to fuel this fight for animals, month after month. Their support powers our strategy, providing the reliable funding we need to execute strategic campaigns and sustain pressure on abusive corporations when it matters most. And that moment is now.

Over the last decade, we’ve spared 100 million hens from cages in the US alone. Ending cages is our blueprint for ending factory farming. And with the vast majority of companies promising to end cages by 2025, this is our most consequential year yet. We need to hold them accountable to their promises—and prove that sweeping transformation is possible.

From the bottom of my heart, thank you for considering a monthly gift. I’m wishing you a Valentine’s Day filled with love, in all its many forms. ❤️

P.S. Recognized as one of the most effective animal organizations worldwide, we ensure every dollar goes as far as possible to end systemic animal abuse. A monthly donation, in particular, can make an outsized impact for chickens, cows, and pigs on factory farms. Best of all, for the first six months, your gift will be matched.