C&S Wholesale Grocers is contributing 100,000 KN95 face masks to hospitals, offering financial aid to food banks and enabling employees to help their colleagues. Separately, CEO Mike Duffy told The Wall Street Journal that meat supplies are improving for it and other companies.

For SpartanNash, higher e-commerce traffic and increasing private label sales are among the sea changes ushered in by the pandemic, and the Michigan-based grocer said its ability to pivot quickly has helped it meet many of the challenges it has faced since March. Going forward, company officials say they plan to address some of the increased costs related to the outbreak, such as buying equipment that will allow moving sanitation services in-house.

Ben Barnes explains why a content marketing strategy is critical for sales enablement success to ensure content addresses buyer concerns at each stage of the funnel. Marketers should give sales teams access to analytics tools and customer relationship management platforms so they can track the content viewed by top leads and target them with the right message at the right time, he writes.

Blast PR's Don Knox examines the current state-of-play in event marketing and predicts that the pandemic could lead to "hybrid events" offering both in-person and virtual experiences. He writes that the quality of event content will be the deciding factor in both audience and sponsor participation, and foresees "an events renaissance as a result of the creative and innovative thinking that's occurring right now."

The House has passed a bill that would extend the time for businesses to spend money received under the Paycheck Protection Program from eight weeks to 24 weeks. A separate bill under consideration in the Senate would give borrowers 16 weeks to use the money.

Leaders should be clear about paid time-off expectations and be sure that employees understand how vital time off can be for employee -- and company -- well-being. During this crisis, many employees may feel uncertain about their job and whether PTO is OK, but employers should let them know that it is, writes Stacy Adams of corporate video creation company Vyond.

Did you miss the May 28 webinar with Alan Beaulieu: "Distribution Post COVID-19 Outlook"? It's not too late for you to join the hundreds who benefitted from Alan's forecast for the short-, mid- and long-term. The webinar recording and slide deck are available now for a short time for purchase. Order here and watch on demand as your convenience!

Are you well-informed about different best practices and knowledge in our industry? If not, NAW's Top 10 E-book List can help get you up-to-speed quickly so you and your business can stay competitive in these challenging times.