John,

Take Down Tobacco National Day of Action is on April 1st this year. Youth advocates will come together at events across the U.S. to stand up to Big Tobacco, expose the tricks they use to lure kids, and call for change.

Event registration is now open, and it's time to start planning how you'll participate.

Plan an activity to raise awareness, encourage youth to reject tobacco, and urge elected officials to take action to protect kids.

Tell the world why you #TakeDownTobacco, and we’ll amplify your message! Make sure to tag us on Instagram, Facebook, X and TikTok.

Tobacco companies are aggressively marketing deadly and addictive products while raking in billions of dollars in profits. They’re fighting policies that would actually reduce tobacco use. They’re developing new products to hook kids, using fun flavors and massive doses of nicotine. They’re lying, cheating and fooling people into a lifetime of addiction, disease and death. But we’re not fooled. And we can stop them.

With your participation, our collective voice is stronger. Join us this April Fools' Day to take down Big Tobacco!

No event is too big or too small, and no one is too old or too young to participate! Here's a snapshot of the hundreds of events that advocates held for last year's Day of Action:

April 1st will be here before you know it. Let's make this year's Take Down Tobacco National Day of Action the most impactful ever!

Questions? Email [email protected].

Looking forward,

Support youth advocates by donating to the Barrie Fiske Youth Leadership Fund.