Listen now

American Association of Political Consultants
[[link removed]]


Listen Now
[link removed]

During our most recent podcast episode, Sara Fagen (Tunnl) discusses the power of CTV and AI in targeting with Kyle Roberts (Ad Impact). Sara talks about why real-time audience refresh is critical for voter outreach, and all about her journey from campaign operative and data expert, to consultant and entrepreneur.
 
In this episode, you'll hear about…
 • Sara’s political and entrepreneurial origin story
 • Sara’s time as White House political director
 • A brief on the early-2000s micro-targeting revolution
 • How CTV enables privacy-compliant, dynamic micro-targeting, strengthening voter engagement through video content
 • How Tunnl’s technology enables real-time reach and frequency measurement, offering campaigns insights into audience saturation
 • Sara’s insight on how data is a crucial tool when combined with a compelling message, early voter outreach awareness, and a balanced approach to spending

Listen Now
[link removed]

Don't Miss!

• Nominations for the Campaign Excellence [ [link removed] ] and 40 Under 40 Awards [ [link removed] ] close February 14th.
 • Sign up [ [link removed] ] for our Feb. 25th Webinar: Thriving in the Off-Year
 • Sign up for the Mid-Atlantic Chapter House Party [ [link removed] ] on March 6th in DC
 • Attend [ [link removed] ] the Southern Regional Conference | March 19th | New Orleans Marriott Warehouse Arts District | New Orleans, Louisiana.

[[link removed]]


facebook
[[link removed]]
twitter
[[link removed]]
linkedin
[[link removed]]


The American Association of Political Consultants
1750 Tysons Boulevard, Suite 1500, McLean, VA, 22102
703-245-8020
 
Copyright © 2024 AAPC, All rights reserved.Update your email preferences [ [link removed] ] or unsubscribe [ [link removed] ]