 
Hey John, we've got something exciting to offer you...You may have noticed a bit of a plant-based revolution happening across Australia – and the world, really! More and more people are learning of the cruel practices inflicted on animals in farms and looking for a kinder way to eat... What simpler way to protect animals from suffering than to leave them off your plate? 
1 in 3 Australians are already reducing their meat consumption – from adopting an entirely plant-based diet to having a few meat-free days per week, these choices are sparing animals from slaughterhouses. Our Veg Starter Kit has already been ordered by 280,000 people throughout Australia and beyond, and the feedback we've received has been heart-warming. Here's what a few supporters had to say: "We got one a year or more ago and it really helped us with our path to eating plant based. Feeling much better for it!" -Ross, NSW "Received my free vegetarian starter kit from Animals Australia and I love it! I've been a pescatarian for 20+ years but with so much cruelty in the world today I feel it's time to try going all veggie. This info kit has wonderful animal-friendly food ideas and delicious vegan recipes!" -Caroline, NSW "The vegetarian starter kit was the first step on my journey and I'm still on it! Best thing I ever did!" -Cheryl, WA So you can imagine our excitement, John, in announcing that our new Veg Starter Kit is even bigger and better – and not just because I'm on the cover ;) It's chock-full of recipes, nutritional advice, and inspiration to incorporate more veg food into your life and show you just how easy it is! And you can be one of the first people to get your hands on the new edition. Whether you're ready to give up meat for good, or just keen to try some delicious veg recipes, every plant-based meal helps create a kinder world. Ready to join the movement? Grab your FREE Veg Starter Kit today :) Let's get cookin'.
PS — Already vegan? Go you! Thanks for making such a huge commitment to help animals <3 You'll love the 100% plant-based recipes in this kit, so go ahead and grab one anyway – or order one for a friend! 
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