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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbj=
nyI=3D.
Hi friends,

I=E2=80=99m Arielle Garcia, and I=E2=80=99ve stepped up as the new Chief Op=
erating Officer at Check My Ads. You might recognize me from our Google tri=
al coverage this summer, where I was on the ground, breaking down the issue=
s at stake for the general public (and playing some Google bingo, too).=20

At the end of 2023, I resigned as UM Worldwide=E2=80=99s chief privacy and =
responsibility officer. I left behind the holding company agency model that=
is rife with competing interests and conflicting loyalties in order to hav=
e the independence necessary to push for meaningful change. In the spring o=
f 2024, I found a perfect home at Check My Ads among a team of bold advocat=
es who are unafraid to stand up and speak truth.

In my new role, I'm leading the organization=E2=80=99s program areas: polic=
y, research & industry engagement, and communications initiatives, and we=
=E2=80=99re already making waves. One of our first big launches this year i=
s a campaign on the industry-certified adtech vendors who for years failed =
to prevent funding a website known to host Child Sexual Abuse Material (CSA=
M). And now, I=E2=80=99m proud to announce our 2024 Annual Report, where yo=
u can see the incredible impact we=E2=80=99ve been able to drive across the=
industry, through policy work, and in our global communications.

We=E2=80=99re just getting started.=20

You=E2=80=99ll be hearing from me again soon. In the meantime, thank you fo=
r championing our mission to create a fair and transparent digital advertis=
ing industry.

In solidarity,


Arielle Garcia, Chief Operating Officer



=20



=20


Annual report highlights =F0=9F=93=8A

Because of your support, 2024 was one of our biggest years yet. We expanded=
our research and policy programs, and evolved our strategy to accelerate s=
ystemic change within the digital advertising industry. We built a coalitio=
n of 14 organizations and launched a website which housed resources and our=
daily coverage of the Google Adtech Trial, serving as a resource for journ=
alists, civil society, and new industry allies. We informed, helped, educat=
ed, trained, and grew our global community of supporters who are committed =
to fixing the internet.

Read and download the full 2024 Annual Report on our website.



=20



=20


Policy Updates =F0=9F=87=AC=F0=9F=87=A7

Our partner, Luminate, engaged us to research the monetization of Channel3N=
ow, the website promoting a false article that incited the Southport Riots =
last summer. Our report, Digital Advertising and Its Role in the 2024 South=
port Riots, was used to question Google by British Parliament. Watch the Sc=
ience, Innovation and Technology Committee speak with Google=E2=80=99s mana=
ging director for trust and safety in Europe, Amanda Storeyon, on Parliamen=
t Live (timestamp 10:25:55 - 10:28:33).=20



The Committee chair Chi Onwurah MP noted that Members of Parliament had see=
n the evidence in our report that showed two firms, Google and Ezoic, monet=
ized this website, to which Google acknowledged that this would violate the=
ir stated policies. =E2=80=9CI would completely agree that monetising any f=
orm of low quality information, particularly associated with an atrocious r=
eal world attack, is absolutely not acceptable,=E2=80=9D said Storeyon.

Read more: Google accused of =E2=80=98monetising=E2=80=99 website linked to=
Southport misinformation, MSN

=20



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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emailId=3Df244cb2514b8e304bb07d1062daf2d8ffm6512782f24&userId=3DYZi1e6b19Xt=
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croll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-of=
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shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --t=
w-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);">Hi friends,</span></p>=
<p class=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; ma=
rgin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border=
-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translat=
e-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --=
tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-wid=
th: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.=
5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-s=
hadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orp=
hans: 4; margin: 0.8em 0px; white-space: pre-wrap; position: relative; care=
t-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans',=
'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-s=
erif; font-size: 16px; font-style: normal; font-variant-caps: normal; font-=
weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; t=
ext-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; bac=
kground-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"m=
d-plain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: =
0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw=
-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: =
1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --t=
w-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-rin=
g-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #=
0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);">I=E2=80=99m A=
rielle Garcia, and I=E2=80=99ve stepped up as the <a title=3D"new Chief Ope=
rating Officer at Check My Ads" href=3D"[link removed]
racking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7=
uh6BcpqIsgUyLrtQMEudDRtT_F6jrrBcOE=3D" target=3D"_blank" rel=3D"noopener" s=
tyle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; paddin=
g: 0; text-align: left; line-height: 1.5;">new Chief Operating Officer at C=
heck My Ads</a>. You might recognize me from our <a title=3D"Google trial c=
overage" href=3D"[link removed]
bs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyKoWR8wqQAeC=
zszLn3FXmzA=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">Google trial coverage</a> this summer, where I was on t=
he ground, breaking down the issues at stake for the general public (and pl=
aying some <a title=3D"Google bingo" href=3D"[link removed]
ils/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V=
-TVv7uh6BcpqIsgUyFyyDIvImfxHxPrTCVScpDE=3D" target=3D"_blank" rel=3D"noopen=
er" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; p=
adding: 0; text-align: left; line-height: 1.5;">Google bingo</a>, too). </s=
pan></p> <p class=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margi=
n: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; --t=
w-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-=
translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-=
x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-of=
fset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 =
246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000=
; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inhe=
rit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; position: relati=
ve; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Ope=
n Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji'=
, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: norma=
l; font-weight: 400; letter-spacing: normal; text-align: start; text-indent=
: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-width: =
0px; background-color: rgb(255, 255, 255); text-decoration: none;"><span cl=
ass=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-border-spa=
cing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y:=
0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-s=
cale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: =
0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); =
--tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shado=
w: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);">At th=
e end of 2023, I <a title=3D"resigned as UM Worldwide=E2=80=99s chief priva=
cy and responsibility officer" href=3D"[link removed]
acking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7u=
h6BcpqIsgUyHKKzriksCnHnEso5fwcBY4=3D" target=3D"_blank" rel=3D"noopener" st=
yle=3D"color: #0074d9; text-decoration: none; font-weight: inherit; padding=
: 0; text-align: left; line-height: 1.5;">resigned as UM Worldwide=E2=80=99=
s chief privacy and responsibility officer</a>. I left behind the holding c=
ompany agency model that is rife with competing interests and conflicting l=
oyalties in order to have the independence necessary to push for meaningful=
change. In the spring of 2024, I found a perfect home at <a title=3D"Check=
My Ads" href=3D"[link removed]
bs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyEAP-xFHW8ew=
AIOyoxLHX5c=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9;=
text-decoration: none; font-weight: inherit; padding: 0; text-align: left;=
line-height: 1.5;">Check My Ads</a> among a team of bold advocates who are=
unafraid to stand up and speak truth.</span></p> <p class=3D"md-end-block =
md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin-=
bottom: 10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border=
-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --=
tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll=
-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-=
color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shado=
w: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sha=
dow-colored: 0 0 #0000; line-height: inherit; orphans: 4; margin: 0.8em 0px=
; white-space: pre-wrap; position: relative; caret-color: rgb(51, 51, 51); =
color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica =
Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; fon=
t-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacin=
g: normal; text-align: start; text-indent: 0px; text-transform: none; word-=
spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 25=
5, 255); text-decoration: none;"><span class=3D"md-plain md-expand" style=
=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y=
: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x:=
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stri=
ctness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #ff=
f; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #00=
00; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colore=
d: 0 0 #0000; color: rgb(1, 59, 92);">In my new role, I'm leading the organ=
ization=E2=80=99s program areas: policy, research &amp; industry engagement=
, and communications initiatives, and we=E2=80=99re already making waves. O=
ne of our first big launches this year is a <a title=3D"campaign" href=3D"h=
ttps://api.neonemails.com/emails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6Jg=
ZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyEqvW3uGwdm1Ogvpv1XSqc8=3D" ta=
rget=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: =
none; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;=
">campaign</a> on the industry-certified adtech vendors who for years faile=
d to prevent funding a website known to host Child Sexual Abuse Material (C=
SAM). And now, I=E2=80=99m proud to announce our <a title=3D"2024 Annual Re=
port" href=3D"[link removed]
Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyPIluXygrfA0u8U=
UFXnxjtk=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;">2024 Annual Report</a>, where you can see the incredible i=
mpact we=E2=80=99ve been able to drive across the industry, through policy =
work, and in our global communications.</span></p> <p class=3D"md-end-block=
md-p md-focus" style=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin=
-bottom: 10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; line-height: inherit; orphans: 4; margin: 0.8em 0p=
x; white-space: pre-wrap; position: relative; caret-color: rgb(51, 51, 51);=
color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica=
Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; fo=
nt-style: normal; font-variant-caps: normal; font-weight: 400; letter-spaci=
ng: normal; text-align: start; text-indent: 0px; text-transform: none; word=
-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 2=
55, 255); text-decoration: none;"><span class=3D"md-plain md-expand" style=
=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y=
: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x:=
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stri=
ctness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #ff=
f; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #00=
00; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colore=
d: 0 0 #0000; color: rgb(1, 59, 92);">We=E2=80=99re just getting started.&n=
bsp;</span></p> <p class=3D"md-end-block md-p md-focus" style=3D"padding: 0=
; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-b=
ox; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0=
; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw=
-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-=
ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(=
59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 =
0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-heigh=
t: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; position:=
relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-famil=
y: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI=
Emoji', sans-serif; font-size: 16px; font-style: normal; font-variant-caps=
: normal; font-weight: 400; letter-spacing: normal; text-align: start; text=
-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-=
width: 0px; background-color: rgb(255, 255, 255); text-decoration: none;"><=
span class=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-bor=
der-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-trans=
late-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1;=
--tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-=
width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 /=
0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --t=
w-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);=
">You=E2=80=99ll be hearing from me again soon. In the meantime, thank you =
for championing our mission to create a fair and transparent digital advert=
ising industry.</span></p> <p class=3D"md-end-block md-p md-focus" style=3D=
"padding: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizin=
g: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-tra=
nslate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew=
-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proxi=
mity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-=
color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring=
-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;=
line-height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap=
; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51);=
font-family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial=
, 'Segoe UI Emoji', sans-serif; font-size: 16px; font-style: normal; font-v=
ariant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: =
start; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-t=
ext-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoratio=
n: none;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-bo=
x; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0;=
--tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-=
scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-r=
ing-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(5=
9 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0=
#0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(=
1, 59, 92);">In solidarity,<br></span></p> <p class=3D"md-end-block md-p" s=
tyle=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; bo=
x-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; -=
-tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --=
tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness=
: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --t=
w-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --=
tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0=
#0000; line-height: inherit; orphans: 4; margin: 0.8em 0px; white-space: p=
re-wrap; position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 5=
1, 51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica=
, Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; font-style: normal;=
font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-=
align: start; text-indent: 0px; text-transform: none; word-spacing: 0px; -w=
ebkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-de=
coration: none;"><span class=3D"md-plain" style=3D"box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, =
59, 92);"><a title=3D"Arielle Garcia" href=3D"[link removed]
ails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6=
V-TVv7uh6BcpqIsgUyDa91LwYzfA3Lr4Dj5dDqEk=3D" target=3D"_blank" rel=3D"noope=
ner" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; =
padding: 0; text-align: left; line-height: 1.5;">Arielle Garcia</a>, Chief =
Operating Officer</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/arielle-signature.jpg" alt=3D"arielle-signature.jpg" width=3D"64" align=
=3D"left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around =
image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Annua=
l report highlights =F0=9F=93=8A</span></span><span class=3D"md-plain md-ex=
pand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-borde=
r-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; -=
-tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scrol=
l-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset=
-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shad=
ow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sh=
adow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><!-- notionvc: d407e2b4-de=
ba-499e-9224-72d3ce869cbb --></span></h2> <p style=3D"color: #3c4144; font-=
family: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Marg=
in: 0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: =
10px; Margin-bottom: 10px;"><span style=3D"color: rgb(1, 59, 92); font-fami=
ly: 'Open Sans', sans-serif;"><span class=3D"md-meta-i-c md-link" style=3D=
"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0=
; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0;=
--tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictn=
ess: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; =
--tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000;=
--tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: =
0 0 #0000;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-=
box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: =
0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --t=
w-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw=
-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb=
(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0=
0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;">Because =
of your support, 2024 was one of our biggest years yet. We expanded our res=
earch and policy programs, and evolved our strategy to accelerate systemic =
change within the digital advertising industry. We built a coalition of 14 =
organizations and launched a <a title=3D"website" href=3D"[link removed]
mails.com/emails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKP=
bjnyI=3D/SF6V-TVv7uh6BcpqIsgUyMKNNMe_muEOZwUsXHhU0WI=3D" target=3D"_blank" =
rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weigh=
t: inherit; padding: 0; text-align: left; line-height: 1.5;">website</a> wh=
ich housed resources and our daily coverage of the Google Adtech Trial, ser=
ving as a resource for journalists, civil society, and new industry allies.=
We informed, helped, educated, trained, and grew our global community of s=
upporters who are committed to fixing the internet.</span></span></span></p=
> <p style=3D"color: #3c4144; font-family: Open Sans,sans-serif; font-weigh=
t: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-size: 12pt=
; line-height: 1.5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=
=3D"color: rgb(1, 59, 92); font-family: 'Open Sans', sans-serif;"><span cla=
ss=3D"md-meta-i-c md-link" style=3D"box-sizing: border-box; --tw-border-sp=
acing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y=
: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-=
scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width:=
0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5);=
--tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shad=
ow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;"><span class=3D"md-plain md-=
expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-bor=
der-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0;=
--tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scr=
oll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offs=
et-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-sh=
adow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-=
shadow-colored: 0 0 #0000;">Read and download the full <a title=3D"2024 Ann=
ual Report" href=3D"[link removed]
2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyJ_ODSTHN=
eUvGpq1Sx6Kc7Q=3D" target=3D"_blank" rel=3D"noopener" style=3D"color: #0074=
d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: le=
ft; line-height: 1.5;">2024 Annual Report</a> on our website.</span></span>=
</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/2024-report-cover.jpg" alt=3D"2024-report-cover.jpg" width=
=3D"564" align=3D"middle" data-wrap-text-margin=3D"25" data-wrap-text=3D"Br=
eak text around image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;">&nbsp;</p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Polic=
y Updates =F0=9F=87=AC=F0=9F=87=A7</span><!-- notionvc: d407e2b4-deba-499e-=
9224-72d3ce869cbb --></span></h2> <p style=3D"color: #3c4144; font-family: =
Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; t=
ext-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Ma=
rgin-bottom: 10px;"><span class=3D"md-plain md-expand" style=3D"box-sizing:=
border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-trans=
late-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y=
: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximi=
ty; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-co=
lor: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-s=
hadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; c=
olor: rgb(1, 59, 92);">Our partner, Luminate, engaged us to research the mo=
netization of Channel3Now, the website promoting a false article that incit=
ed the Southport Riots last summer. Our report, <a title=3D"Digital Adverti=
sing and Its Role in the 2024 Southport Riots" href=3D"[link removed]
ls.com/emails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld1nVKPbjn=
yI=3D/SF6V-TVv7uh6BcpqIsgUyMpaG0lA4ZWpyXaRAfnEHkI=3D" target=3D"_blank" rel=
=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-weight: =
inherit; padding: 0; text-align: left; line-height: 1.5;">Digital Advertisi=
ng and Its Role in the 2024 Southport Riots</a>, was used to question Googl=
e by British Parliament. Watch the Science, Innovation and Technology Commi=
ttee speak with Google=E2=80=99s managing director for trust and safety in =
Europe, Amanda Storeyon, on&nbsp;<a title=3D"Parliament Live" href=3D"https=
://api.neonemails.com/emails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYr=
RppJ_ld1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyMXTIXTCqR8leA7jGVNVEM4=3D" target=
=3D"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Pa=
rliament Live</a> (timestamp 10:25:55 - 10:28:33).&nbsp;</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/image%20(2).png" alt=3D"image%20(2).png" width=3D"590" ali=
gn=3D"center" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text aro=
und image"><!--[if mso]></center><![end-if]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-b=
ox; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0=
; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw=
-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-=
ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(=
59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 =
0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb=
(1, 59, 92);">The Committee chair Chi Onwurah MP noted that Members of Parl=
iament had seen the evidence in our report that showed two firms, Google an=
d Ezoic, monetized this website, to which Google acknowledged that this wou=
ld violate their stated policies. =E2=80=9CI would completely agree that mo=
netising any form of low quality information, particularly associated with =
an atrocious real world attack, is absolutely not acceptable,=E2=80=9D said=
Storeyon.</span></p> <p style=3D"color: #3c4144; font-family: Open Sans,sa=
ns-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: l=
eft; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bottom:=
10px;"><span class=3D"md-plain md-expand" style=3D"box-sizing: border-box;=
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; -=
-tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sc=
ale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-rin=
g-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 =
130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #=
0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1,=
59, 92);">Read more:&nbsp;<a title=3D"Google accused of =E2=80=98monetisin=
g=E2=80=99 website linked to Southport misinformation" href=3D"[link removed]
neonemails.com/emails/tracking/click-link/P2fdbs7Gnz8d_nLEdrg6JgZlYrRppJ_ld=
1nVKPbjnyI=3D/SF6V-TVv7uh6BcpqIsgUyLL9iypoFjC4U2-sYnAYkzA=3D" target=3D"_bl=
ank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; font-=
weight: inherit; padding: 0; text-align: left; line-height: 1.5;">Google ac=
cused of =E2=80=98monetising=E2=80=99 website linked to Southport misinform=
ation</a>, MSN</span></p> <p style=3D"color: #3c4144; font-family: Open San=
s,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-alig=
n: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bot=
tom: 10px;">&nbsp;</p></th>=20
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</table>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
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t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
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; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
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in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
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max-width: 100%; clear: both; float: none; display: unset; text-align: left=
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px 0;" src=3D"[link removed]
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ft" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around image"=
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
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max-width: 100%; clear: both; float: none; display: unset; text-align: left=
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px 0;" src=3D"[link removed]
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max-width: 100%; clear: both; float: none; display: unset; text-align: left=
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If you're having trouble viewing this email, you can see it online, [link removed].
Hi friends,

I’m Arielle Garcia, and I’ve stepped up as the new Chief Operating Officer at Check My Ads. You might recognize me from our Google trial coverage this summer, where I was on the ground, breaking down the issues at stake for the general public (and playing some Google bingo, too).

At the end of 2023, I resigned as UM Worldwide’s chief privacy and responsibility officer. I left behind the holding company agency model that is rife with competing interests and conflicting loyalties in order to have the independence necessary to push for meaningful change. In the spring of 2024, I found a perfect home at Check My Ads among a team of bold advocates who are unafraid to stand up and speak truth.

In my new role, I'm leading the organization’s program areas: policy, research & industry engagement, and communications initiatives, and we’re already making waves. One of our first big launches this year is a campaign on the industry-certified adtech vendors who for years failed to prevent funding a website known to host Child Sexual Abuse Material (CSAM). And now, I’m proud to announce our 2024 Annual Report, where you can see the incredible impact we’ve been able to drive across the industry, through policy work, and in our global communications.

We’re just getting started.

You’ll be hearing from me again soon. In the meantime, thank you for championing our mission to create a fair and transparent digital advertising industry.

In solidarity,


Arielle Garcia, Chief Operating Officer










Annual report highlights 📊

Because of your support, 2024 was one of our biggest years yet. We expanded our research and policy programs, and evolved our strategy to accelerate systemic change within the digital advertising industry. We built a coalition of 14 organizations and launched a website which housed resources and our daily coverage of the Google Adtech Trial, serving as a resource for journalists, civil society, and new industry allies. We informed, helped, educated, trained, and grew our global community of supporters who are committed to fixing the internet.

Read and download the full 2024 Annual Report on our website.










Policy Updates 🇬🇧

Our partner, Luminate, engaged us to research the monetization of Channel3Now, the website promoting a false article that incited the Southport Riots last summer. Our report, Digital Advertising and Its Role in the 2024 Southport Riots, was used to question Google by British Parliament. Watch the Science, Innovation and Technology Committee speak with Google’s managing director for trust and safety in Europe, Amanda Storeyon, on Parliament Live (timestamp 10:25:55 - 10:28:33).



The Committee chair Chi Onwurah MP noted that Members of Parliament had seen the evidence in our report that showed two firms, Google and Ezoic, monetized this website, to which Google acknowledged that this would violate their stated policies. “I would completely agree that monetising any form of low quality information, particularly associated with an atrocious real world attack, is absolutely not acceptable,” said Storeyon.

Read more: Google accused of ‘monetising’ website linked to Southport misinformation, MSN









Fund the work

DONATE









Check My Ads Institute is a non-profit 501(c)3 organization.

Tax ID/EIN: 87-1895699

Have any questions or comments? 
Reach out to us at [email protected]

This email was sent to [email protected]. Click here to [link removed].