Office supply distributor W.B. Mason has shifted its business model to sell and deliver directly to customers at home, which CEO Leo Meehan says will continue even after offices reopen. "They're ordering janitorial products, snacks, coffee [and] obviously office supplies as well as masks, personal protective equipment, booties, shields for your face [and] acrylic space dividers," he says.

Sysco West Coast Florida has adapted to the coronavirus pandemic by helping restaurant customers launch pop-up stores and tailor menus for takeout. The company is also selling groceries online and helping health care workers get supplies they need.

Data in real time and from third parties can help supply chains have better information and react quicker to disruptions, writes ThoughtSpot CEO Sudheesh Nair. Companies should also optimize their pricing strategy and help their suppliers go digital with invoices and other parts of their operations, Nair writes.

Cybersecurity company INKY suggests that most IP addresses behind coronavirus-related phishing attacks are based in the US, even if some of those IPs are spoofed. "Phishers prefer to target victims within their own geography because it's easier to research and impersonate since it's the same culture and language," writes CEO Dave Baggett.

Email marketing engagement has increased 200% during the coronavirus pandemic, while website page views have declined 27.7% and overall website traffic has dropped 13.6%, according to Glance research based on Google Analytics data. Some of the businesses realizing the most robust email engagement include business and industrial marketers, up 289.79%, and sports, which achieved a 206.3% gain.

Employers can help reduce turnover among hourly employees by using text messages and short videos for communication, giving them career advancement training opportunities and providing flexible work shifts, writes Desmond Lim, co-founder of Workstream.us. "Hourly workers will be looking for protective equipment, training, and insurance when they are looking to stay with a job for the long haul," Lim writes.

Companies should update their recruitment technologies in preparation for the job rush after the pandemic, Harver CEO Barend Raaff writes. Tools should be able to support higher volumes of job applications, remote-friendly recruiting processes and assessments for applicants who are looking to transfer into new work sectors, Raaff notes.

NAW Institute Author Pradip Krishnadevarajan in his first NAW Blog post writes, "Each of your customers brings value to your business. Some already provide a considerably high value that your business relies on, while others have significant potential that you haven't fully tapped. Then there are the customers who cost more to serve than they provide in value. The question is: Do you know which customer is which? And are you adjusting your approach accordingly?" Read his post.

Allow your customers to pay instantly upon delivery or curbside at pick-up and give your back-office team remote visibility into cashless payments. Learn how mobile payment acceptance solutions available through NAW and Unified Payments Group can help protect your revenue and your team. Contact the payment experts at (888) 440-0117.