From Portside Culture <[email protected]>
Subject Netflix, Hulu, Amazon, HBO and Paramount Take a Stand in Support of Black Lives Matter Movement Amid George Floyd Protests
Date June 1, 2020 12:00 AM
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[In an unusual move, Netflix, Amazon, Hulu, HBO, Starz and other
major Hollywood players are using their corporate social media
accounts to take a stand and support the Black Lives Matter movement]
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PORTSIDE CULTURE

NETFLIX, HULU, AMAZON, HBO AND PARAMOUNT TAKE A STAND IN SUPPORT OF
BLACK LIVES MATTER MOVEMENT AMID GEORGE FLOYD PROTESTS  
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Elaine Low, Audrey Cleo Yap
May 30, 2020
Variety
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_ In an unusual move, Netflix, Amazon, Hulu, HBO, Starz and other
major Hollywood players are using their corporate social media
accounts to take a stand and support the Black Lives Matter movement _


, John G Mabanglo/EPA/Shutterstock

 

In an unusual move, Netflix, Amazon
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HBO, Starz and other major Hollywood players are using their corporate
social media accounts to take a stand and support the Black Lives
Matter movement amid the ongoing nationwide protests decrying the
death of George Floyd at the hands of police officers. Meanwhile, CEO
of ViacomCBS-owned Paramount Jim Gianopulos sent an internal memo to
employees, expressing that “Too many members of the Black community
have had their breath stolen from them through racial injustice.”

Netflix tweeted on Saturday afternoon: “To be silent is to be
complicit. Black lives matter. We have a platform, and we have a duty
to our Black members, employees, creators and talent to speak up.”

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Netflix [[link removed]]✔@netflix
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To be silent is to be complicit.
Black lives matter.

We have a platform, and we have a duty to our Black members,
employees, creators and talent to speak up.

949K [[link removed]]

4:30 PM - May 30, 2020
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199K people are talking about this
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The move drew accolades on the platform, including from director Ava
DuVernay and “Orange Is the New Black” and “Mrs. America” star
Uzo Aduba.

And Alphabet-owned YouTube on Friday posted that “We stand in
solidarity against racism and violence. When members of our community
hurt, we all hurt. We’re pledging $1M in support of efforts to
address social injustice.”

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YouTube [[link removed]]✔@YouTube
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We stand in solidarity against racism and violence. When members of
our community hurt, we all hurt. We’re pledging $1M in support of
efforts to address social injustice.

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9:23 PM - May 29, 2020
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12.9K people are talking about this
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A number of other entertainment brands have followed suit as of
Saturday night, as protests have gained momentum throughout the
nation, now in their fifth day.

Notably, Disney-owned Hulu tweeted and posted on Instagram the message
that “We support Black lives. Today, and every day. You are seen.
You are heard. And we are with you.”

No other Disney corporate brands appear to have issued statements on
the matter.

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Hulu [[link removed]]✔@hulu [[link removed]]

We support Black lives. Today, and every day. You are seen. You are
heard. And we are with you.

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Several WarnerMedia entertainment brands’ social media accounts
joined in the support. HBO, HBO Max, TBS, TNT all changed their
Twitter handles to #BlackLivesMatter and posted the following:

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#BlackLivesMatter [[link removed]]✔@HBO
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“Neither love nor terror makes one blind: indifference makes one
blind.” — James Baldwin

We stand with our Black colleagues, employees, fans, actors,
storytellers — and all affected by senseless violence.
#BlackLivesMatter
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Amazon Studios posted on Twitter and Instagram
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stand with the Black community — colleagues, artists, writers,
storytellers, producers, our viewers — and all allies in the fight
against racism and injustice.”

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Amazon Studios [[link removed]]✔@AmazonStudios
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[View image on Twitter]
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Lionsgate-owned Starz also lent its corporate voice to the cause.
“We cannot stand silent while our Black communities under the weight
of violence, discrimination and injustice,” wrote Starz on
Instagram. “Color of Change and the NAACP are among the
organizations taking the lead in the fight for racial justice in
America. We support them in their mission and you can too.”

Quibi [[link removed]] changed its Twitter bio to read,
“We stand together against injustice. #BlackLivesMatter.”

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Quibi [[link removed]]✔@Quibi [[link removed]]

We stand together against injustice. #BlackLivesMatter
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Social media platforms also echoed that support for the movement, with
Twitter changing its bio to simply read “#BlackLivesMatter” and
TikTok issuing the following statement
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“At TikTok we deeply value the diverse voices among our users,
creators, artists, partners, and employees. We stand with the Black
community and are proud to provide a platform where #blacklivesmatter
and #georgefloyd generate powerful and important views with over 1
billion views. We are committed to fostering a space where everyone is
seen and heard.”

Twitch similarly posted a statement:

“Black people have been suffering under the oppressive weight of
racism in America for far too long. We cannot delight in the creative
contributions of the Black community on Twitch and remain silent while
they are in pain. We’re asking you to come together to and stand up
for Black lives whether it’s through your time, treasure, or talent.
Don’t let today’s injustice stop us from creating a better
tomorrow for our community.”

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Twitch [[link removed]]✔@Twitch
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#GeorgeFloyd
[[link removed]]#BreonnaTaylor
[[link removed]]#AhmaudArbery
[[link removed]]#TonyMcDade
[[link removed]]#BlackLivesMatter
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Here’s the full internal memo from Gianopulos to Paramount
employees:

_TO: Paramount Employees_

_FROM: Jim Gianopulos_

_DATE: May 30th, 2020_

_Dear Colleagues,_

_Across our nation, we are witnessing the real-time expression of
years and years of collective pain. The addition of George Floyd,
Ahmaud Arbery and Breonna Taylor to an already unbearable tally of
those who have been killed because of the color of their skin has
brought to a boiling point the outrage over the systemic racial
injustice in this country._

_As children, we learn the pledge of allegiance, with the concluding
promise that ours is a country built on “liberty and justice for
all.” What we have seen in these past several weeks, and if we’re
being honest with ourselves, centuries, is example after example of
the gap between this promise and the reality in which many live. Dr.
Martin Luther King Jr. famously said that, “injustice anywhere is a
threat to justice everywhere.” That these words bear repeating today
is a painful reminder of how far we have to go as a society in
ensuring justice for all. Too many members of the Black community have
had their breath stolen from them through racial injustice._

_As a nation, our heartbreak and outrage are not enough. The fabric of
our society, the founding promise that all men are created equal, is
broken, and it is the responsibility of all of us to raise our voices
and be part of the solution. At the same time, we have an opportunity
for internal reflection as we ask ourselves hard questions about the
beliefs that are entrenched in our culture, and explore how we can
become better citizens and stewards for one another. We must be
better, and we will be better, with love and humanity leading the
way._

_I know that this comes at a time when tensions are already high and
anxiety is ubiquitous as we continue to navigate the ongoing pandemic.
In the midst of this incredibly difficult time, know that we are here
for you and we remain a community and company that is stronger
together and committed to racial and social justice._

_Please take care of yourselves and your families and we will strive
together to overcome these troubled times._

_With my heartfelt wishes to you all,_

_Jim_

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