John,

It sounds like something out of a dystopian nightmare, but it’s real: pregnant horses are restrained and drained of massive amounts of blood, leaving them weak and traumatized —all so the pharmaceutical industry can extract PMSG, a hormone used to fuel factory farms.

And Iceland is at the center of this horror. As the only producer of PMSG in Europe, its blood farms keep industrial animal agriculture running across the continent. Without Iceland’s supply, the entire industry takes a major hit.

But right now, we have a rare chance to shut these farms down for good.

Iceland’s government has already admitted that blood farms violate EU animal welfare laws. Under pressure, they’ve pledged to reconsider the future of PMSG production *this year*—to either ban it permanently or allow this cruelty to continue. Meanwhile, Ísteka—the pharmaceutical company profiting from this industry—is lobbying hard to keep blood farms open, pressuring Iceland’s government to protect its bottom line.  

This is our moment. If we raise a massive global outcry now, we can drown out Big Pharma and push Iceland to finally ban PMSG.

Tell Iceland: ban PMSG

PMSG is the ultimate symbol of factory farming’s brutality—a hormone extracted from the blood of pregnant horses to fuel mass production of meat. In industrial pig farms across Europe, mother sows are injected with PMSG to hijack their bodies, forcing synchronized pregnancies so factory farms can churn out piglets on a rigid schedule.

And Big Pharma will argue that PMSG is "essential" to livestock production, claiming that factory farms can’t function without it. But studies show that safe, synthetic alternatives exist.

Iceland had a chance to stop it. But in 2023, under pressure from Ísteka the government caved. Instead of banning blood farms, they put forward weak regulations and delayed real action until this year.

Now, with the future of PMSG on the line, Big Pharma’s lobbyists are back, fighting to keep the cruelty going. This time, we can’t let them win—Iceland’s leaders need to see that people everywhere are demanding they ban PMSG for good. If we act now, we can make this year the turning point.

Tell Iceland: ban PMSG

The Ekō community has taken on this fight before—and won. We pressured two major German pharmaceutical companies to cut ties with blood farms in South America, dealing a big blow to this cruel industry. Now, Iceland is the last major stronghold—and together, we can shut it down.