Dear Friend,

I wanted to make sure that you saw Michael's email about our March 2X Match Challenge. It's a special chance to have any gift you make before March 10 matched 2X — up to $120,000 — to advance critical research and help provide much-needed care and support. But this challenge ends in a few days. Can we count on your support right now?

MATCH MY FIRST GIFT 2X

We'd like to thank the Zent Family Foundation, which has pledged $120,000 in support of Alzheimer's disease research. Your donation by midnight on March 10 — up to $120,000 — to this matching gift challenge will support critical research efforts and help provide care and support.

Every day, more and more people are diagnosed with Alzheimer's or another dementia, which means every day, we must work even harder to fight back. It takes an entire community working together to make a real impact on this devastating disease.

You've shown how much our work means to you by getting involved, and I thank you. But now I'm asking you to take the next step in your commitment by making your first gift today. Along with pushing for tomorrow's progress, you'll be helping provide necessary care and support to those who need it today. Whatever inspires you to give — your support is urgently needed now.

Please take a moment now and make a generous first gift that can go 2X as far to help us provide comprehensive care and support and advance critical research.

Sincerely,
Donna McCullough
Chief Operating Officer

---------- Forwarded message ---------
From: Michael Reich, Alzheimer's Association
Sent: Tuesday, March 4, 2025
To: You
Subject: You can help create a world without Alzheimer's
See how your gift can go further right now.
Running Now - 2X Match
Dear Friend,

Alzheimer's disease is a huge public health crisis — so big that it can be hard to see what a single person's gift can do. But during our March 2X Match Challenge, your generosity can double in impact to bring 2X the help and hope.

Imagine the impact your gift could have on our efforts to provide care and support to so many affected by Alzheimer's — while accelerating global progress toward finding a cure. Our supporters have already helped us make incredible progress in our fight. The U.S. Food and Drug Association has approved treatments that could meaningfully change the course of the disease for some people living with early Alzheimer's.

These treatments are a huge step forward, but they're not the answer for everyone. We won't rest until everyone living with dementia of any kind can get the treatment, care and support they need and deserve. We currently have $430 million invested across more than 1,150 active research projects in 57 countries to push research forward.

You can help us take the next step in Alzheimer's research, while also helping provide crucial care and support for those impacted now. But if you want your gift to go 2X as far, you must act now.

MATCH MY GIFT 2X

Thank you for all you have done so far to help advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

Our March 2X Match Challenge is a special opportunity to deliver even more help and hope to those who need it the most. We're so grateful to the Zent Family Foundation, which has pledged $120,000 in support of Alzheimer's disease research. Your donation by midnight on March 10 — up to $120,000 — to this matching gift challenge will support critical research efforts and help provide care and support.

The work we're doing is so important, and we need every person possible to join us. I know I can count on your increased support to unlock this match.

Our March 2X Match Challenge is only available until March 10. Please don't miss this special chance to make a huge impact.

Sincerely,

Michael Reich
Chief Marketing Officer

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Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601
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