For three consecutive years, firearm injuries have been the number one cause of death for kids and teens ages one to 17 in America—a heartbreaking reality that demands action. Today, at Northwell Health’s Gun Violence Prevention Forum, we debuted a new campaign to address the devastating impact of gun violence on children and teens.
While gun violence is often seen as a divisive issue, research shows that most Americans—gun owners and non-gun owners—agree on more than they think, with 8 in 10 Americans in agreement that productive conversations can help reduce gun injuries and death. That’s why we teamed up with a powerful coalition of health care and business leaders to create “Agree to Agree,” a new campaign rooted in what we have in common to drive real change.
This effort builds on the work we’ve already done with campaigns including “End Family Fire,” which focuses on safe gun storage and “Pause to Heal,” a partnership to educate communities about extreme risk laws. As our work expands to address the issue holistically, “Agree to Agree” furthers our approach to gun violence as a public health crisis—addressing suicides, intentional shootings and unintentional shootings.
Developed by creative agency GUT Miami, our powerful new work challenges the way we talk about gun violence. Featuring real people in a staged student debate, the creative underscores our collective responsibility in preventing gun violence among children and teens and encourages parents and health care professionals to visit AgreetoAgree.org for communications guides, resources and tips to make a difference.
Watch the new creative and see what happens when we remember the common ground we share. Together we can save lives and keep children safe.
