Dear John,

The groundbreaking JLens 500 Jewish Advocacy U.S. ETF (exchange-traded fund) begins trading today on the New York Stock Exchange under the ticker symbol “TOV”. TOV was designed by ADL affiliate JLens to empower investors to combat antisemitism, support Israel and embody Jewish values while investing in some of America's largest companies.

Why TOV? Why Now?

New challenges call for new tools and strategies. The TOV ETF is a timely response to the alarming rise of antisemitism and attempts to weaken Israel’s economy. It is also a recognition that anti-Israel activists are increasingly targeting corporations, while many Jewish employees find themselves in difficult workplace environments.

TOV is a new investment vehicle for the Jewish community to directly address these challenges and hold corporations accountable to ensure their products, platforms, and workplaces remain free from antisemitism and all forms of hate.

How Does It Work?

TOV tracks the JLens 500 Jewish Advocacy U.S. Index, which provides exposure to the 500 largest U.S. public companies and screens out companies whose activities do not align with Jewish values. The remaining companies are then assessed based on their performance on Jewish values scorecards. JLens uses this information to advocate for Jewish communal interests through engagement with management and boards of directors, proxy voting, and other forms of shareholder advocacy. The Fund aims to deliver performance comparable to other US Large Cap index funds and amplify the Jewish voice in the corporate arena.

You can find out more about the TOV ETF at investjewishly.org, and talk directly with the JLens experts about TOV at their booth at Never Is Now, the world’s largest summit on antisemitism and hate — you can register at neverisnow.org.

We hope you will join us in investing Jewishly with TOV.

Sincerely,

Jonathan Greenblatt

CEO and National Director

ADL