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Front Office Sports - The Memo

Morning Edition

February 25, 2025

POWERED BY

Some NBA stars have been quietly shaping the NIL landscape, but not all are eager to invest. While James Harden’s six-figure donation helped Arizona State land five-star recruit Jayden Quaintance, other pros remain skeptical. We examine the divide and its impact on college sports.

Alex Schiffer, Eric Fisher and Colin Salao

 

The NBA Stars Fueling the NIL Arms Race

Feb 18, 2015; Tempe, AZ, USA; Arizona State Sun Devils former guard James Harden reacts as he has his number retired during a halftime ceremony against the UCLA Bruins at Wells-Fargo Arena.

Mark J. Rebilas-Imagn Images

Last April, five-star power forward Jayden Quaintance decommitted from Kentucky after an Arkansas chicken magnate lured legendary Wildcats coach John Calipari to Fayetteville.

Powerhouse programs immediately began to vie for Quaintance’s attention. Would he pick Ohio State, Florida, or Missouri (the three runners-up during his first recruitment process)? Or would he choose Louisville or Memphis (two other interested programs)?

The answer was none of the above. On April 29, Quaintance committed to Arizona State, a team coming off a 14–18 season that had made the tournament just five times in the past 20 years, never advancing beyond the second round.

But the Sun Devils had something those other programs lacked: a high-six-figure donation from NBA superstar James Harden to his alma mater’s Sun Angel collective, Front Office Sports has learned.

And Harden isn’t the only one. Hawks guard Georges Niang has contributed $100,000 annually to Iowa State’s We Will collective since NIL became legal in 2021, helping fund his alma mater’s success.

But most NBA players who talked to FOS said they are still more interested in traditional ways of giving, like donations of gear or funding for facilities. Several players have written huge checks to build practice facilities with their names on them. Among them are Carmelo Anthony (Syracuse), Kevin Durant (Texas), Russell Westbrook (UCLA), and Draymond Green (Michigan State). ESPN analyst and NBA champion Richard Jefferson did the same at Arizona, at a cost of $3.5 million, and he explained to FOS why he won’t be funding the Wildcats’ collectives anytime soon.

“Why would you invest your money in something that isn’t regulated?” Jefferson told FOS. “You put money into a pool and you can give a kid a million dollars, and the next year someone can offer him $1.1 million at another school, and he can just go. If you want to invest in your school, invest in a practice facility. Invest in something that can actually be there versus just trying to buy players. That, to me, is a waste of time.”

One NBA All-Star requested anonymity to speak candidly about the NIL market. He’s given back to his school throughout his career but never to NIL. “You want me to pay $250,000 just to get a guy to come play for my school?” he told FOS. “And then I have to watch them potentially average five points per game and come off the bench? The market for this stuff is crazy.”

Read more here about the NBA players contributing—and not contributing—NIL money.

Robot Umps Aren’t Coming. Ball-Strike Reviews Would Still Change MLB

Nathan Ray Seebeck-Imagn Images

Major League Baseball transformed two years ago with the highly successful introduction of the pitch clock. The league’s efforts with an automated ball-strike (ABS) system could ultimately become just as impactful. 

Spring training tests are underway in both Arizona and Florida on the ABS system, which electronically monitors the location of each pitch. Instead of using the technology, colloquially known as “robot umpires,” to call each pitch, though, it will instead be used as a basis to challenge the calls made by human umpires. 

The ABS system will be used in MLB regular-season games no sooner than next year, but the challenge system will be used in the 2025 season at the Triple-A level of the minor leagues. Challenges have taken roughly 17 seconds on average to complete, not dissimilar to technology-aided line call reviews in tennis. Teams have the ability to challenge two calls per game, but they retain those challenges if they are successful. 

The development is the latest in a wave of significant change in MLB in recent years that beyond the pitch clock has also included universal designated hitters, ghost runners, and limits on mound visits, among others.

“Like any institution, we’re going to need to continue to change going forward,” MLB commissioner Rob Manfred said last week. 

Larger Impacts

The pitch clock, along with larger bases and a ban on defensive shifts, paved the way for shorter game times, more on-field action, and crucially, better attendance in both 2023 and 2024—with expectations for a further lift at the gate this season

It remains to be seen whether ABS will be as much of a singular difference-maker in MLB’s business. There is a wide array of sizable potential impacts, though, including changes in how both umpires and catchers are evaluated and compensated, as well as the possibility of defusing situations that, in the past, have led to heated arguments and ejections. The use of a challenge system, however, is also aimed at retaining human elements of the game, such as pitch framing by catchers.

There is also a large-scale change potentially looming, however, with MLB game broadcasts, as the advent of ABS could do away with virtual strike zones shown on TV.

“The strike-zone box that we display on broadcasts and our app probably is inconsistent with the way we currently do it with the challenge system,” MLB EVP for baseball operations Morgan Sword said. “You take a lot of drama and excitement out of it if the fan can see up front that the pitch was a strike. It sort of obviates the need for the challenge.”

As a result, the league is also experimenting with several alternatives for TV to complement the on-field ABS application.

Dončić’s First Game vs. Mavs Will Test NBA’s Cable Ratings Decline

Christopher Hanewinckel-Imagn Images

More than three weeks have passed since the blockbuster trade that sent Luka Dončić to the Lakers from the Mavericks, and the new-look teams will face off for the first time Tuesday.

Los Angeles hosts Dallas at 10 p.m. ET, a game that will air on TNT. Unlike Dončić’s Lakers debut against the Jazz on Feb. 10—and the Feb. 8 game initially believed to be his debut—the Mavericks game was already scheduled for national TV before the trade and does not need to be flexed in.

Despite the late start time—and the fact that Anthony Davis, the key piece Dallas acquired from the Lakers in the trade, is out due to an injury he sustained in his Mavericks debut—the game is poised to be one of TNT’s most-watched contests of the season. Dončić’s debut against Utah, which had a 10 p.m. ET start time on ESPN, drew 2 million viewers, the network’s second-most-watched game this year, excluding ABC simulcasts.

The game will also feature LeBron James, still one of the NBA’s most-watched athletes, facing off against Kyrie Irving, his star running mate in 2016 when the duo led the Cavaliers to an NBA title.

As for TNT, its most-watched games of the year were on the NBA’s opening night (Knicks-Celtics, 3 million; Timberwolves-Lakers, 2.9 million) back on Oct. 22. 

Its next-largest draws were games with a storyline entering the night: 2.1 million viewers on Nov. 12 for Mavericks guard Klay Thompson’s first game against the Warriors, his former team, and 1.9 million when the 15–0 Cavaliers battled the defending champion Celtics.

The NBA’s viewership, which is down 5% compared to last year, has been a subject of conversation this season, in part due to double-digit declines to start the year. The league’s recent recovery is due to scheduling more Christmas games on ABC. But viewership has waned for cable-exclusive games, whether on TNT or ESPN, as Americans continue to cut the cord. TNT viewership is down 11% this year.

NHL Takes Page From NFL, Bettman to Announce First-Round Draft Picks

Stephen R. Sylvanie-Imagn Images

Another major U.S. sports league is looking to emulate some of the massive draft success enjoyed by the NFL. 

The NHL has set plans to have commissioner Gary Bettman read the names of first-round selections at the 2025 draft, set for June 27–28 in Los Angeles. Traditionally, NHL teams have announced their own draft picks, with Bettman operating in more of a master-of-ceremonies role. The shift, however, also arrives in tandem with the league’s move to a decentralized format in which teams will participate virtually from their home markets—just as NFL and NBA teams normally do for their drafts. 

For years, Bettman has been a magnet for fan boos at public events, such as the awarding of the Stanley Cup to the league champion. The NHL, however, is looking to place even more prominence on its draft following last year’s event held at the Sphere in Las Vegas

“The clubs asked for this,” Bettman said while attending a Kings game Saturday against the Utah Hockey Club. “I wasn’t looking for any more exposure. I have more than enough. But this is what the clubs told us they wanted, and we’re going to try it. And we’ll see after this year whether or not everybody likes it better.”

Selection Importance

The NHL’s effort bears some similarity to what MLB has done in recent years by holding its draft in conjunction with the league’s All-Star Game and raising production levels both on-site and on television. Baseball and hockey have the challenge of their prospects typically requiring some preparation in the minors before reaching major leagues. 

The accelerating success of the NFL Draft, however, shows the growing fan appetite for these events—particularly after that league drew a record 775,000 people last year to downtown Detroit and an average of 12.1 million more on TV for the first round.

“The prospects and our fans can expect a first-rate event with a new look and creative approach,” said NHL president of events and content Steve Mayer. 

Conversation Starters

  • Former NBA newsbreaker Adrian Wojnarowski is auctioning off iPhones he used for his famous “Woj bombs” to raise NIL money for St. Bonaventure men’s basketball. Wojnarowski is the GM for the Bonnies.
  • John Textor, the American owner of Lyon, wore a cowboy hat to his club’s match against Paris Saint-Germain after leaked footage showed PSG owner Nasser Al-Khelaifi called him a “cowboy” as a form of insult. Check it out.
  • Take a look at the sea of San Diego FC fans who flocked to Los Angeles to watch their club’s first regular-season game.

Question of the Day

Do you support MLB using an automated ball-strike challenge system in future seasons?

 YES   NO 

Monday’s result: 50% of respondents said Indianapolis should remain the sole location for the NFL Scouting Combine. The other half said it’s time for a rotation.