When companies invest in DEI, they invest in people.[ [link removed] ]89,000 MoveOn members have signed the petition telling Target's
leadership to uphold its commitment to DEI. Will you join us?

Dear fellow MoveOn member,

Target is one of the major corporations disappointingly rolling back
diversity, equity, and inclusion (DEI) efforts in order to align
themselves with Trump's hateful agenda. Already, these efforts are harming
Target's reputation as a socially conscious leader and leaving Black-owned
small businesses confused about what’s on the horizon.^1

The last month has been jarring as Trump continues his crusade against
diversity and inclusion. But there are also prominent companies standing
their ground—Costco and Apple are defending their DEI programs, and we
need Target to join them.^2 Target has a real chance to be a leader in
this moment and do what's right.

[ [link removed] ]Tens of thousands of us have already raised our voices to demand that
Target bring back its DEI efforts and continue investing in initiatives
that support underrepresented communities, minority-owned businesses, and
inclusive hiring practices. Will you add your name to join us?

Even the daughters of Target co-founder Bruce Dayton have expressed
concerns about the direction of the company, stating: "We are alarmed how
quickly the business community has given in to the current
administration's retaliatory threats."^3 Target marketed itself as a
company that celebrated the diversity of its workers, creators, and
customers. It's unacceptable for executives to profit off of our
communities one minute and then abandon us the next. We deserve better.

DEI programs at their core are meant to ensure that businesses like Target
are welcoming, fair, and inclusive to the different workers, customers,
and public that they interact with. Dayton believed in the "clear
principles of happy customers and strong communities"—values that Target
has now abandoned by choosing to end diversity programs.^4

Equity initiatives transform lives, help companies and communities
succeed, and lead to healthier, happier workplaces. It's up to consumers
to tell Target we want them to do the right thing—for their business and
for us. 

[ [link removed] ]Sign the petition and then share this email with 3 friends so we can
generate a surge of energy that Target's leadership simply can't ignore.

Thanks for all you do.

–Garrett N., MoveOn member

P.S. Check out my earlier email below for details on the evidence behind
these critical programs.

Sources:

1. "Target Went All In on D.E.I.; Its Sudden Pullback Has Black Sellers
Reeling," The New York Times, February 5, 2025
[link removed]

2. "Companies like Costco and Apple are defending their DEI programs
despite nationwide pushback—These are the companies standing by their
policies," Fortune, January 29, 2025
[link removed]

3. "Target cofounder's daughters 'shocked and dismayed' at retailer's DEI
rollback," Business Insider, February 13, 2025
[link removed]

4. Ibid.

--------------------------------------------------------------------------

[ [link removed] ]Target is rolling back inclusivity programs—sign the petition to tell
Target's leadership to uphold its commitment to DEI!

Dear fellow MoveOn member,

For years, Target has been a leader in corporate responsibility,
championing initiatives designed to empower small businesses, increase
Black representation in the workforce, and make its customers feel seen.
These programs aren't just good for people—they're also good for business.

Target was one of the most outspoken supporters of diversity, equity, and
inclusion (DEI) efforts. But now, Target leadership is suddenly
backtracking on their commitment to these programs.

Target's past pledges—like increasing Black workforce representation by
20%, supporting minority-owned suppliers, and donating to social justice
causes—have positively impacted countless lives.^5 Donald Trump has been
targeting DEI efforts since Day 1 in office, and by caving to his divisive
threats, Target is betraying the very customers who have supported its
success.

[ [link removed] ]When companies invest in DEI, they invest in people. Now's the time for
Target to stand firm in its values, not retreat. Will you add your name to
call on Target's leadership to reinstate its DEI programs?

Tell Target: Uphold your commitment to inclusion and reinstate DEI
programs!

[6]Sign the petition

In 2020, Target CEO Brian Cornell said George Floyd's murder by police,
which took place just 10 minutes from Target's headquarters, had a
personal impact on him and Target employees.^6 This ignited a cascade of
actions at the company to "advance racial equity," including establishing
an executive Racial Equity Action and Change committee to "focus
specifically on how we can drive lasting impact" for Black employees and
customers.^7

In the five years that have followed, Target's DEI initiatives have
transformed lives. Employees have found opportunities to grow their
careers in inclusive environments, customers have felt valued through
inclusive marketing campaigns, and minority-owned businesses have thrived
thanks to supplier diversity programs. The evidence behind these programs
is overwhelming:

* Diverse companies perform better. Organizations with inclusive teams
are 70% more likely to capture new markets.^8

* Consumers care about corporate values. Studies show 76% of consumers
prefer brands that commit to social equity.^9

* Employees thrive in inclusive workplaces. Scaling back DEI leads to
lower morale, higher turnover, and lost talent.^10

[ [link removed] ]Sign the petition now to tell Target's CEO and board of directors:
Reinstate your critical DEI programs and take a stand for inclusion.

This doesn't end with Target; it's about a larger fight against corporate
backpedaling on inclusivity programs. Across the country, prominent
businesses from Amazon to Walmart are scaling back or ending their
commitments to DEI, caving to pressure from conservative activists and,
now, the White House.^11 It's up to us to send a clear message that
inclusivity isn't optional, and companies that abandon DEI will be held
accountable by customers who are paying attention.

By signing the petition, you're joining our call for Target to:

 1. Fully reinstate its DEI programs with transparency about progress
toward these goals
 2. Publicly reaffirm its commitment to diversity, equity, and inclusion
as the company's core values
 3. Continue investing in initiatives that support underrepresented
communities, minority-owned businesses, and inclusive hiring practices

[ [link removed] ]If you agree, add your name to the petition now. By standing together,
we can remind Target that their commitment to diversity isn't just good
business—it's about doing what's right.

Thanks for all you do.

–Garrett N., MoveOn member

Sources:

5. "Target was one of the most outspoken supporters of DEI. It's changed
its tune," CNN, February 3, 2025
[link removed]

6. Ibid.

7. "Here are Target's Latest Actions to Advance Racial Equity," Target
Brands, Inc., August 17, 2020
[link removed]

8. "What Makes an Inclusive Leader?" Harvard Business Review, September
27, 2023
[link removed]

9. "ANA's AIMM Research Reveals Consumers Want Brands to Commit and Not
Back Down From Diversity And Inclusion Practices," ANA, October 26, 2023
[ [link removed] ][link removed]

10. "What Makes an Inclusive Leader?" Harvard Business Review, September
27, 2023
[link removed]

11. "These U.S. Companies Are Pulling Back on Diversity Initiatives,"
TIME, January 24, 2025
[link removed]

You're receiving this petition because we thought it might interest you.
It was created on MoveOn.org, where anyone can start their own online
petitions. You can [ [link removed] ]start your own petition here.

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