Strong restrictions on advertising, discounting, and promoting are needed

Truth Initiative

Feb. 7, 2025

The truth about the tobacco industry and the retail environment

Tobacco companies rely on the retail environment to reach both current and future customers by advertising their products and normalizing the presence of tobacco products in everyday life. Strong restrictions on advertising, discounting, promoting, and selling tobacco in the retail environment are critical to prevent initiation, encourage quitting, protect young people, and mitigate the impact of tobacco marketing for groups who have been disproportionately targeted. Read the full report to learn more.

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Strong state policies in California and Massachusetts significantly reduced youth access to flavored tobacco products

In the face of rising sales of flavored e-cigarettes, state policies are critical to protecting young people, according to a report from the CDC Foundation and Truth Initiative. Two states in particular – California and Massachusetts – demonstrate the effect that strong state policies can have on reducing sales and limiting youth access to flavored nicotine.

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How to support someone on their quit vaping journey

If someone you care about is quitting vaping nicotine, they will need extra support and encouragement from those around them. Quitting tobacco products of any kind is extremely difficult and nicotine withdrawal can make people feel heightened stress and irritability, so be patient and remember that helping someone stay positive, focused, and distracted can make a huge difference.

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This week in tobacco policy news

Hawaii: The House Health Committee approved a bill prohibiting the sale of flavored nicotine products and the mislabeling of e-liquids as being "nicotine free". The bill also would establish penalties for violations and authorize the state Department of Health to contract inspectors for enforcement.
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Montana: SB 150 would exempt cigar bars from the state's Clean Indoor Air Act.
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North Dakota: HB 1307 would preempt localities from enacting and adopting ordinances stronger than state law.
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