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40 Years Ago Today, What Inspired Red Ribbon Week?

February 7, 2025 marks 40 years since the kidnapping of Enrique "Kiki" Camarena, a DEA Special Agent who had come dangerously close to exposing top leaders of a multi-billion dollar drug pipeline in Mexico.

The kidnapping, torture, and murder of Kiki was an event that inspired the creation of the annual Red Ribbon Week – October 23-31 – when more than 80 million young people and adults show their commitment to a healthy, drug-free lifestyle by wearing or displaying the red ribbon.

How Can I Participate in Red Ribbon Week?

From the Red Ribbon Week Campus Video PSA Contest, a DEA partnership with SAMHSA, to the National Red Ribbon Rally, it's not too early to begin planning how you can commemorate Red Ribbon Week.

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