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Hi,

Fast Fashion is The Emperor’s New Clothes – a fairytale falsehood fabricated by unscrupulous people to convince us something is beautiful that is not. Not when you look at the damage it does to the planet and to its workers. 

But good news! Lawmakers in the E.U. have said “enough!” By the end of Parliament’s 2024 session in June, ground-breaking fashion legislation was adopted to:

- Mandate brands to identify, prevent, and mitigate adverse human rights and environmental impacts
- Make brands pay for the collecting, sorting and recycling their waste
- Prohibit brands from destroying unsold goods
- Restrict clothing waste shipments to countries like Africa and Chile
- Design clothing for durability and recyclability
- Require digital product passports on clothing displaying their contents, impacts and care 
- End “green claims” without scientific proof

The United States is way behind! Few consequential bills are in progress, and only a few states have introduced meaningful regulations.

ACTION IS NEEDED! We need Regulation now! Send a letter to your state legislators detailing what has to be done. Your voice means everything when it comes to an industry that tries to fool consumers about the true cost of their clothes. <[link removed]>

For action,

Shelley Rogers
Fashion for the Earth Coordinator

P.S. You can read all about the issue in our Legislation Report, Broken Threads & Twisted Yarns: Legislating the Reform of Fashion <[link removed]>.



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