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Front Office Sports - The Memo

Morning Edition

February 3, 2025

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Super Bowl week is in full swing, but a blockbuster NBA trade involving the Lakers is dominating the conversation. As Los Angeles shakes up its roster by landing superstar Luka Dončić, the move sends shockwaves through the league and shifts attention away from the NFL’s biggest week.

Eric Fisher, Daniel Kaplan, and David Rumsey

Lakers’ Luka Trade Shakes NBA, While Mavericks Face Fallout

Jerome Miron-Imagn Images

The jaw-dropping, blockbuster trade bringing Luka Dončić to the Lakers will almost certainly be a boon on and off the court for Los Angeles—and by extension the NBA. 

The basketball world was still reeling Sunday from the Lakers’ late Saturday night deal with the Mavericks and Jazz, which sent Anthony Davis to Dallas and seemingly came out of nowhere in a league otherwise full of leaks and trade speculation. It’s a major move for the Lakers, already one of the league’s most popular and iconic franchises and second in NBA history with 17 championships. Among the immediate impacts:

  • The Lakers’ championship betting odds more than doubled in the last 24 hours, rising from an implied probability of 2.44% to 5.6%. The team is now the No. 6 favorite across multiple sportsbooks, up from 10th at the start of the season. Currently in fifth place in the Western Conference and 8–2 in their last 10 games, the Lakers now gain a major offensive boost from the arrival of Dončić. A deep playoff run would also be something of a return to form for the Lakers after a recent stretch that included first-round losses in 2024 and 2021, and a non-appearance in 2022. 
  • The team has another franchise face for when 40-year-old star LeBron James chooses to retire. James has recently suggested that he could still play “at a high level” for “another five to seven years,” but quickly added, “I’m not going to do that.” He marveled Saturday at becoming the first 40-year-old in league history to post multiple triple-doubles, just days after his birthday, saying “I have no idea how I’m still doing this.” Whenever he does decide to stop playing, Dončić will become the megastar of a franchise that’s rarely been without one. 
  • Seeing James and Dončić on the court together becomes must-see television, something that could help reverse a season-long viewership malaise for the NBA that has become a defining storyline of the 2024–2025 season
  • The Lakers, normally the most popular pro team in Los Angeles, rise meteorically in the local sports conversation recently dominated by MLB’s Dodgers.

Both Dončić and Davis are currently dealing with injuries, however, with no specific timetables for their returns.

What About Dallas?

Mavericks GM Nico Harrison sought to put a brave face on the decision to part with Dončić, a 25-year-old cornerstone star who led the team to last year’s Finals, saying that “defense wins championships,” and arguing that is now improved with Davis. That sentiment, however, is not shared with most others around the NBA who sought to understand the logic of the deal, arriving shortly before Dončić was eligible for a $345 million supermax contract. 

The Mavericks, meanwhile, are still aiming to build support under owners Miriam Adelson and Patrick Dumont and new team CEO Rick Welts to build a new arena to succeed the team’s current home, American Airlines Center. 

Put on Notice

Other NBA stars lamented the current state of the league in which an established star such as Dončić could be moved at seemingly the prime of his career.

“Players are held to a different level of loyalty and commitment to a program, but the organizations don’t get held to that same standard. We all should be held to that same standard,” said Suns forward Kevin Durant, who called the deal “insane.” “It’s just the nature of playing basketball and us making this much money.”

Super Bowl LIX Security Overhauled, but Challenges Loom in New Orleans

Stephen Lew-Imagn Images

NEW ORLEANS — Super Bowl LIX may ultimately earn the moniker the Security Super Bowl, or maybe the Super Bowl of Security, following the New Year’s Day terrorist attack on Bourbon Street. So will visitors appreciate it, or could the fun get ruined if the city feels like a soft police state?

The week needs to play out first to ascertain just how heavily patrolled the roads and sidewalks of New Orleans are, but there are more than a few hints it could be overwhelming. NFL head of security Cathy Lanier told reporters last week that security will be obvious; and Eric DeLaune, special agent in charge of Homeland Security Investigations who is leading Super Bowl LIX federal coordination, told ESPN his goal is to have a presence on every downtown street.

Security at a host city’s stadium has long been tight, and the Department of Homeland Security designates the game with its second-highest security rating, which allows for federal personnel to help secure the contest and the surroundings. But the New Year’s Day terror attack heightened security concerns outside the Caesars Superdome’s highly guarded perimeter to the bustling streets.

A security perimeter is in place around the French Quarter this week, meaning bag checks and bans on some items. While it won’t be as difficult as navigating security entering the Superdome campus, revelers can expect long lines where none had existed before. This may well be the new normal at big events that sprawl over many days and city blocks.

“You’re seeing this in places like, not just the Super Bowl, but even the NBA, which has these parties outside that could have five [thousand] or 10 thousand people attending,” said Mike Rodriguez, the former director of security at the US Open Tennis Championships, and who was on the DHS sports leagues sub-sector council with Lanier. 

It’s plausible for every downtown New Orleans street to have a physical security presence, he continued. Even if that deployment doesn’t prevent an attack, the near-instant communications to the local, state, and federal officials on the ground is a great help, he said.

How much extra security this Super Bowl is ingesting, and what changed with the strategy after Jan. 1, Lanier declined to divulge. Pressed several times to quantify, she replied, “I can’t elaborate on how much more security. There is quite a bit of security that comes with this tier-one rating which gives us quite a large footprint. But I can’t really comment on how much different it was than the last Super Bowl.”

Rodriguez is sure the NFL has what it needs.

“I know from speaking to Cathy, first of all, they have the most law enforcement people associated with their command center than any event in the world. Okay, so that they have already, but I’m sure if there’s something else needed, she probably won’t have a problem getting it.”

How the 100,000-plus visitors to New Orleans this week react to the security enhancements will surely vary. Some will be like former NFL head of events Frank Supovitz, who will be in town this week and says he’ll feel reassured. For others, it could remind them of lurking dangers.

Within the NFL it’s long been said the safest place on Super Bowl Sunday is the venue itself. Now, will that adage apply to downtown New Orleans?

Read the full version of Dan Kaplan’s story here on how heightened security at Super Bowl LIX is impacting New Orleans.

Will Chiefs-Eagles Set Another Super Bowl TV Ratings Record?

Mark J. Rebilas-Imagn Images

A Chiefs-Eagles Super Bowl has already set a TV ratings record. Can the same matchup do it again?

It’s Super Bowl LIX week in New Orleans, and Fox Sports is preparing to broadcast the NFL’s championship tilt that delivered a seismic audience for the network just two years ago. Kansas City’s 38–35 win over Philadelphia in Super Bowl LVII drew 115.1 million viewers, at the time a record for the NFL title game.

That record was short-lived, as the Chiefs’ 25–22 overtime victory against the 49ers in Super Bow LVIII last February garnered 123.7 million viewers, primarily on CBS.

So, what will the appetite for this season’s finale be?

The AFC and NFC championship games were a mixed bag. Bills-Chiefs drew a staggering 57.7 million viewers, while Commanders-Eagles garnered an audience of 44.2 million. 

Fox has a few unique happenings that could help attract even more viewers than usual. 

On Super Sunday, the Chiefs will be vying for the first three-peat in the Super Bowl era. Meanwhile, Tom Brady will be in the booth calling his first Super Bowl to conclude the inaugural season of his 10-year, $375 million broadcasting deal with Fox Sports.

Additionally, Fox has cut a deal with NBCUniversal to produce two separate Spanish-language broadcasts that will air on Fox Deportes and Telemundo for the first time in Super Bowl history.

And despite the NFL’s overall TV ratings slipping this season, Fox in recent weeks has still been able to sell roughly a dozen 30-second Super Bowl LIX commercial units for at least $8 million each, topping previous sales numbers around $7 million for 30 seconds of airtime.

Conversation Starters

  • Caitlin Clark received the 2023–2024 Honda Cup, recognizing the top female college athlete for leadership, academics, and community service. Watch it here.
  • A’ja Wilson’s No. 22 has been officially retired at South Carolina, never to be worn again. Take a look.
  • In the first episode of Next Up with Adam Breneman, Johnny Manziel shares his journey through college football, the NFL, and beyond.

Question of the Day

How far will the Lakers go in the playoffs?

 Miss entirely   First or second round   Conference title   Win the championship 

Friday’s result: 7% of respondents said they’d watch the Pro Bowl Games flag football finale on Sunday.