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If you're having trouble viewing this email, you can see it online, https:/=
/api.neonemails.com/emails/content/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSj=
AHQ=3D.
Hello friends,

Back in June, I said I was logging off for a sabbatical =E2=80=94 and true =
to my word, I stayed logged off. I took long walks, went to the gym, read m=
emoirs and stayed up too late watching back-to-back documentaries. I got in=
to baking bread. I got to know my neighbors. I spent time with my friends a=
nd their babies (or =E2=80=9Cnew people=E2=80=9D, as I like to call them).

Though many of my days could be classified as mundane, they felt whole and =
peaceful. But I can=E2=80=99t lie. Sometimes I would look at the blue sky a=
nd big, beautiful trees and think: =E2=80=9CWow, my personal data is being =
picked apart right now and put up for sale by strange foreign companies on =
the internet.=E2=80=9D



Nandini at Quilotoa Lake in Ecuador

It just doesn=E2=80=99t add up. And it never will. We need something better=
.

This month, I returned to work with a renewed sense of purpose. This year a=
t Check My Ads, I=E2=80=99ll be a little quieter than usual. I=E2=80=99ll b=
e spending more time heads down in research projects =E2=80=94 particularly=
those that paint a big fat bullseye around the out-of-control adtech indus=
try.

It=E2=80=99s good to be back. Let=E2=80=99s go!






=20


Check My Ads in the Wild=20

A new chapter begins. As we wrap up January, Claire's vision for 2025 is co=
ntinuing to inspire us to work towards a more fair and transparent internet=
for advertisers, publishers, and people. As Claire said in her =E2=80=9Cel=
ectrifying keynote=E2=80=9D at AdMonsters PubForum 2024, =E2=80=9CIf advert=
isers control their ad placements, we can build a media system that actuall=
y works for everyone.=E2=80=9D

=F0=9F=97=9E=EF=B8=8F Our COO, Arielle Garcia, spoke to the New York Times =
about Google=E2=80=99s recent policy change to no longer restrict advertise=
rs from using trademarks that belong to other organizations. This has becom=
e a struggle for nonprofits buying Google search ads to reach donors, who a=
re often constrained by smaller ad budgets. These nonprofits are now compet=
ing in search ad auctions against bids from other search engines like Ask.c=
om, who outbid nonprofits to drive traffic to their sites using other organ=
ization=E2=80=99s trademarks. Arielle told the New York Times that this =E2=
=80=9Cwas another one of those sneaky little ways that [Google is] able to =
juice the revenue from their products.=E2=80=9D This time at the expense of=
charities and the communities they serve.

=F0=9F=8E=A7 Listen to Arielle discuss the proposed Omnicom IPG merger and =
the future of agency holding companies with The Monopoly Report, and then q=
ueue up the DMEXCO Podcast to hear her talk about the $84 billion that is l=
ost to ad fraud every year and how we can fix it.=20



=20


Watchdog Friends =F0=9F=90=BE

This month our friends at Electronic Privacy Information Center and Irish C=
ouncil for Civil Liberties urged the Federal Trade Commission to investigat=
e how Google=E2=80=99s Real-Time Bidding (RTB) system exposes Americans=E2=
=80=99 most sensitive data =E2=80=93 including Americans=E2=80=99 employmen=
t with the military and intelligence community, locations, political views,=
financial problems, health, sexuality, ethnicity, and online behavior. As =
a result, America=E2=80=99s most sensitive institutions and industries are =
open to hacking, blackmail, and compromise by bad actors.

=F0=9F=93=A2 We hope the FTC acts swiftly to protect Americans. You can che=
ck out the complaint here.



=20



Fund the work

DONATE

=20



=20



Check My Ads Institute is a non-profit 501(c)3 organization.=20
=E2=80=A8Tax ID/EIN: 87-1895699

Have any questions or comments? =E2=80=A8Reach out to us at Hello@CheckMyAd=
s.org

This email was sent to [email protected]. Click here to [link removed]
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emailId=3Dac7831b84555ffd9333c3e8a4cef026bam5920472ac7&userId=3DYZi1e6b19Xt=
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<span style=3D"color:#3c4144;">If you're having trouble vie=
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d-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-b=
order-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: =
0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-s=
croll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-of=
fset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-=
shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --t=
w-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);">Hello friends,</span><=
/p> <p class=3D"md-end-block md-p" style=3D"padding: 0; Margin: 0; margin-b=
ottom: 10px; Margin-bottom: 10px; box-sizing: border-box; --tw-border-spaci=
ng-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0=
; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-sca=
le-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0p=
x; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --=
tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow:=
0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inherit; orphans: =
4; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret-colo=
r: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Open Sans', 'Clea=
r Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; =
font-size: 16px; font-style: normal; font-variant-caps: normal; font-weight=
: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-tr=
ansform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgroun=
d-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-plai=
n" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-s=
pacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw=
-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-s=
nap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-co=
lor: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow:=
0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shado=
w-colored: 0 0 #0000; color: rgb(1, 59, 92);">Back in June, I said I was lo=
gging off for a sabbatical =E2=80=94 and true to my word, I stayed logged o=
ff. I took long walks, went to the gym, read memoirs and stayed up too late=
watching back-to-back documentaries. I got into baking bread. I got to kno=
w my neighbors. I spent time with my friends and their babies (or =E2=80=9C=
new people=E2=80=9D, as I like to call them).</span></p> <p class=3D"md-end=
-block md-p" style=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin-bo=
ttom: 10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-s=
pacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw=
-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-s=
nap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-co=
lor: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow:=
0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shado=
w-colored: 0 0 #0000; line-height: inherit; orphans: 4; margin: 0.8em 0px; =
white-space: pre-wrap; position: relative; caret-color: rgb(51, 51, 51); co=
lor: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica Ne=
ue', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; font-=
style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing:=
normal; text-align: start; text-indent: 0px; text-transform: none; word-sp=
acing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255,=
255); text-decoration: none;"><span class=3D"md-plain" style=3D"box-sizing=
: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-tran=
slate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-=
y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proxim=
ity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-c=
olor: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-=
shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; =
color: rgb(1, 59, 92);">Though many of my days could be classified as munda=
ne, they felt whole and peaceful. But I can=E2=80=99t lie. Sometimes I woul=
d look at the blue sky and big, beautiful trees and think: =E2=80=9CWow, my=
personal data is being picked apart right now and put up for sale by stran=
ge foreign companies on the internet.=E2=80=9D</span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-center break-text-around-image" style=
=3D"outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; =
max-width: 100%; clear: both; display: block; margin: 0 auto; float: none; =
text-align: center; margin-bottom: 12px; margin-top: 12px; height: auto; Ma=
rgin: 12px auto;" src=3D"[link removed]
heckmyads/images/signal-2025-01-28-141407.jpeg" alt=3D"Nandini at Quilotoa =
Lake in Ecuador" width=3D"600" align=3D"middle" data-wrap-text-margin=3D"25=
" data-wrap-text=3D"Break text around image"><!--[if mso]></center><![end-i=
f]-->
</figure> <p style=3D"color: #3c4144; font-family: Open Sans=
,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align=
: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-bott=
om: 10px;"><span class=3D"notion-enable-hover" style=3D"font-style: italic;=
color: rgb(1, 59, 92); font-size: 10pt; font-family: 'Open Sans', sans-ser=
if;" data-token-index=3D"0">Nandini at Quilotoa Lake in Ecuador</span><!-- =
notionvc: 7379c555-7a8a-4adb-a27f-332e6b08922f --></p> <p class=3D"md-end-b=
lock md-p" style=3D"padding: 0; Margin: 0; margin-bottom: 10px; Margin-bott=
om: 10px; box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spa=
cing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-s=
kew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-sna=
p-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-colo=
r: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0=
0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-=
colored: 0 0 #0000; line-height: inherit; orphans: 4; margin: 0.8em 0px; wh=
ite-space: pre-wrap; position: relative; caret-color: rgb(51, 51, 51); colo=
r: rgb(51, 51, 51); font-family: 'Open Sans', 'Clear Sans', 'Helvetica Neue=
', Helvetica, Arial, 'Segoe UI Emoji', sans-serif; font-size: 16px; font-st=
yle: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: n=
ormal; text-align: start; text-indent: 0px; text-transform: none; word-spac=
ing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 2=
55); text-decoration: none;"><span class=3D"md-plain" style=3D"box-sizing: =
border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-transl=
ate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y:=
0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximit=
y; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-col=
or: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-sh=
adow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; co=
lor: rgb(1, 59, 92);">It just doesn=E2=80=99t add up. And it never will. We=
need something better.</span></p> <p class=3D"md-end-block md-p" style=3D"=
padding: 0; Margin: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing=
: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-tran=
slate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-=
y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proxim=
ity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-c=
olor: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-=
shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; =
line-height: inherit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap;=
position: relative; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); =
font-family: 'Open Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial,=
'Segoe UI Emoji', sans-serif; font-size: 16px; font-style: normal; font-va=
riant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: s=
tart; text-indent: 0px; text-transform: none; word-spacing: 0px; -webkit-te=
xt-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration=
: none;"><span class=3D"md-plain" style=3D"box-sizing: border-box; --tw-bor=
der-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-trans=
late-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1;=
--tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-=
width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 /=
0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --t=
w-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);=
">This month, I returned to work with a renewed sense of purpose. This year=
at Check My Ads, I=E2=80=99ll be a little quieter than usual. I=E2=80=99ll=
be spending more time heads down in research projects =E2=80=94 particular=
ly those that paint a big fat bullseye around the out-of-control adtech ind=
ustry.</span></p> <p class=3D"md-end-block md-p" style=3D"padding: 0; Margi=
n: 0; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; --t=
w-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-=
translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-=
x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-of=
fset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 =
246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000=
; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: inhe=
rit; orphans: 4; margin: 0.8em 0px; white-space: pre-wrap; position: relati=
ve; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: 'Ope=
n Sans', 'Clear Sans', 'Helvetica Neue', Helvetica, Arial, 'Segoe UI Emoji'=
, sans-serif; font-size: 16px; font-style: normal; font-variant-caps: norma=
l; font-weight: 400; letter-spacing: normal; text-align: start; text-indent=
: 0px; text-transform: none; word-spacing: 0px; -webkit-text-stroke-width: =
0px; background-color: rgb(255, 255, 255); text-decoration: none;"><span cl=
ass=3D"md-plain" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0;=
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-r=
otate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1;=
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-=
ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-=
offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #00=
00; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);">It=E2=80=99s go=
od to be back. Let=E2=80=99s go!<br></span></p>=20
<figure class style=3D"margin: 0 0 1rem; Margin: 0 0 1rem;">
<!--[if mso]><center><![end-if]-->
<img class=3D"align-left break-text-around-image" style=3D"=
outline: none; text-decoration: none; -ms-interpolation-mode: bicubic; max-=
width: 100%; clear: both; float: none; display: unset; text-align: left; ma=
rgin-bottom: 12px; margin-top: 12px; height: auto; margin: 12px auto 12px 0=
;" src=3D"[link removed]
s/nandini-signature.png" alt=3D"nandini-signature.png" width=3D"133" align=
=3D"left" data-wrap-text-margin=3D"25" data-wrap-text=3D"Break text around =
image"><!--[if mso]></center><![end-if]-->
</figure></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0">Check=
My Ads in the Wild </span></span><span class=3D"md-plain md-expand" style=
=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y=
: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x:=
0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-stri=
ctness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #ff=
f; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #00=
00; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colore=
d: 0 0 #0000; color: rgb(1, 59, 92);"><!-- notionvc: d407e2b4-deba-499e-922=
4-72d3ce869cbb --></span></h2> <p style=3D"color: #3c4144; font-family: Ope=
n Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0; text=
-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margi=
n-bottom: 10px;"><span style=3D"font-family: 'Open Sans', sans-serif;"><spa=
n style=3D"color: rgb(1, 59, 92);"><span class=3D"md-meta-i-c md-link" sty=
le=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing=
-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-=
x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-st=
rictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #=
fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #=
0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colo=
red: 0 0 #0000;"><span class=3D"md-plain md-expand" style=3D"box-sizing: bo=
rder-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translat=
e-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0=
; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity;=
--tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color=
: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shad=
ow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;">A n=
ew chapter begins. As we wrap up January, <a class=3D"notion-link-token not=
ion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8c=
xfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHbYW7QoKorjro7Sdjs1q0D0=3D" rel=3D"noope=
ner noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; text-decora=
tion: none; font-weight: inherit; padding: 0; text-align: left; line-height=
: 1.5;"><span class=3D"link-annotation-unknown-block-id-2034072028">Claire'=
s vision for 2025</span></a> is continuing to inspire us to work towards a =
more fair and transparent internet for advertisers, publishers, and people.=
As Claire said in her =E2=80=9C<a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAH=
Q=3D/bwAzvzXV77-Nvd1v_rxvHa489jZHdr94o2y37iKmkp0=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id--140286056">electrifying keyn=
ote</span></a>=E2=80=9D at AdMonsters PubForum 2024, =E2=80=9CIf advertiser=
s control their ad placements, we can build a media system that actually wo=
rks for everyone.=E2=80=9D<!-- notionvc: dc4c4237-977a-4869-bad1-b13878b3d5=
8f --></span></span></span></span></p> <p style=3D"color: #3c4144; font-fam=
ily: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin:=
0; text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10p=
x; Margin-bottom: 10px;"><span style=3D"font-family: 'Open Sans', sans-seri=
f;"><span style=3D"color: rgb(1, 59, 92);"><span class=3D"md-meta-i-c md-l=
ink" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border=
-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --=
tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll=
-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-=
color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shado=
w: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-sha=
dow-colored: 0 0 #0000;"><span class=3D"md-plain md-expand" style=3D"box-si=
zing: border-box; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-=
translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-s=
kew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: pr=
oximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ri=
ng-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-r=
ing-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #00=
00;"><span role=3D"img" aria-label=3D"=F0=9F=97=9E=EF=B8=8F">=F0=9F=97=9E=
=EF=B8=8F</span>&nbsp;Our COO, Arielle Garcia, spoke to the <a class=3D"not=
ion-link-token notion-focusable-token notion-enable-hover" tabindex=3D"0" h=
ref=3D"[link removed]
eEJt7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHTU9JBYnKHU0VO-SJRBheE=
w=3D" rel=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0=
074d9; text-decoration: none; font-weight: inherit; padding: 0; text-align:=
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-2=
033819868">New York Times</span></a> about Google=E2=80=99s recent policy c=
hange to no longer restrict advertisers from using trademarks that belong t=
o other organizations. This has become a struggle for nonprofits buying Goo=
gle search ads to reach donors, who are often constrained by smaller ad bud=
gets. These nonprofits are now competing in search ad auctions against bids=
from other search engines like <a class=3D"notion-link-token notion-focusa=
ble-token notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
s.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAH=
Q=3D/bwAzvzXV77-Nvd1v_rxvHSRSjH9KKmVt_j625Z6mk9E=3D" rel=3D"noopener norefe=
rrer" data-token-index=3D"3" style=3D"color: #0074d9; text-decoration: none=
; font-weight: inherit; padding: 0; text-align: left; line-height: 1.5;"><s=
pan class=3D"link-annotation-unknown-block-id--241006283">Ask.com</span></a=
>, who outbid nonprofits to drive traffic to their sites using other organi=
zation=E2=80=99s trademarks. Arielle told the New York Times that this =E2=
=80=9Cwas another one of those sneaky little ways that [Google is] able to =
juice the revenue from their products.=E2=80=9D This time at the expense of=
charities and the communities they serve.<!-- notionvc: e56dd441-0e3d-4293=
-9af8-b1a7fb710446 --></span></span></span></span></p> <p style=3D"color: #=
3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; ma=
rgin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; ma=
rgin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: 'Open =
Sans', sans-serif;"><span style=3D"color: rgb(1, 59, 92);"><span class=3D"m=
d-meta-i-c md-link" style=3D"box-sizing: border-box; --tw-border-spacing-x=
: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --=
tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y=
: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; -=
-tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-r=
ing-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0=
#0000; --tw-shadow-colored: 0 0 #0000;"><span class=3D"md-plain md-expand"=
style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-border-spa=
cing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-s=
kew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-sna=
p-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-colo=
r: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0=
0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-=
colored: 0 0 #0000;"><span role=3D"img" aria-label=3D"=F0=9F=8E=A7">=F0=9F=
=8E=A7</span>&nbsp;Listen to Arielle discuss the proposed Omnicom IPG merge=
r and the future of agency holding companies with <a class=3D"notion-link-t=
oken notion-focusable-token notion-enable-hover" tabindex=3D"0" href=3D"htt=
ps://api.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0=
TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHct_5lrW_YZExlXC3Z_BphY=3D" rel=
=3D"noopener noreferrer" data-token-index=3D"1" style=3D"color: #0074d9; te=
xt-decoration: none; font-weight: inherit; padding: 0; text-align: left; li=
ne-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-624176941"=
>The Monopoly Report</span></a>, and then queue up the <a class=3D"notion-l=
ink-token notion-focusable-token notion-enable-hover" tabindex=3D"0" href=
=3D"[link removed]
t7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHd1Un5v3MzvqWC-TPVaqSx4=
=3D" rel=3D"noopener noreferrer" data-token-index=3D"3" style=3D"color: #00=
74d9; text-decoration: none; font-weight: inherit; padding: 0; text-align: =
left; line-height: 1.5;"><span class=3D"link-annotation-unknown-block-id-85=
3203519">DMEXCO Podcast</span></a> to hear her talk about the $84 billion t=
hat is lost to ad fraud every year and how we can fix it.&nbsp;<!-- notionv=
c: 1aaec225-2196-4fb0-b200-6b13bcecedc7 --></span></span></span></span></p>=
</th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><h2 clas=
s=3D"md-end-block md-p md-focus" style=3D"padding: 0; Margin: 0; word-wrap:=
normal; margin-bottom: 10px; Margin-bottom: 10px; box-sizing: border-box; =
--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --=
tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-sca=
le-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring=
-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 1=
30 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0=
000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; line-height: i=
nherit; margin: 0.8em 0px; white-space: pre-wrap; position: relative; caret=
-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: Georgia, seri=
f; font-size: 16px; font-style: normal; font-variant-caps: normal; font-wei=
ght: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text=
-transform: none; word-spacing: 0px; -webkit-text-stroke-width: 0px; backgr=
ound-color: rgb(255, 255, 255); text-decoration: none;"><span class=3D"md-p=
lain md-expand" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; =
--tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-ro=
tate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; =
--tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-r=
ing-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-o=
ffset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #000=
0; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><span class=3D"n=
otion-enable-hover" style=3D"font-size: 16pt;" data-token-index=3D"0"><span=
class=3D"notion-enable-hover" data-token-index=3D"0">Watchdog Friends <spa=
n role=3D"img" aria-label=3D"=F0=9F=90=BE">=F0=9F=90=BE</span></span><!-- n=
otionvc: 874f4cfb-5eb3-4b75-92f6-b10c74b5029e --></span></span><span class=
=3D"md-plain md-expand" style=3D"box-sizing: border-box; --tw-border-spacin=
g-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0;=
--tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scal=
e-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px=
; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --t=
w-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: =
0 0 #0000; --tw-shadow-colored: 0 0 #0000; color: rgb(1, 59, 92);"><!-- not=
ionvc: d407e2b4-deba-499e-9224-72d3ce869cbb --></span></h2> <p style=3D"col=
or: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: =
0; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.=
5; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"color: rgb(1, =
59, 92);"><span class=3D"md-plain" style=3D"box-sizing: border-box; --tw-bo=
rder-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-tran=
slate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1=
; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset=
-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 =
/ 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --=
tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000;">This month our frien=
ds at <a class=3D"notion-link-token notion-focusable-token notion-enable-ho=
ver" tabindex=3D"0" href=3D"[link removed]
k-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvH=
auYbc4eFAQjp_T5G1rdZyo=3D" rel=3D"noopener noreferrer" data-token-index=3D"=
1" style=3D"color: #0074d9; text-decoration: none; font-weight: inherit; pa=
dding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-annotati=
on-unknown-block-id--1881467210">Electronic Privacy Information Center</spa=
n></a> and <a class=3D"notion-link-token notion-focusable-token notion-enab=
le-hover" tabindex=3D"0" href=3D"[link removed]
/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v=
_rxvHZiWND4PQCXnPEJIkbmTsyQ=3D" rel=3D"noopener noreferrer" data-token-inde=
x=3D"3" style=3D"color: #0074d9; text-decoration: none; font-weight: inheri=
t; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"link-ann=
otation-unknown-block-id-689243110">Irish Council for Civil Liberties</span=
></a> urged the <a class=3D"notion-link-token notion-focusable-token notion=
-enable-hover" tabindex=3D"0" href=3D"[link removed]
cking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAzvzXV77-=
Nvd1v_rxvHbExIKr8J6itJxtm56xrnqg=3D" rel=3D"noopener noreferrer" data-token=
-index=3D"5" style=3D"color: #0074d9; text-decoration: none; font-weight: i=
nherit; padding: 0; text-align: left; line-height: 1.5;"><span class=3D"lin=
k-annotation-unknown-block-id--1543831615">Federal Trade Commission</span><=
/a> to investigate how <a class=3D"notion-link-token notion-focusable-token=
notion-enable-hover" tabindex=3D"0" href=3D"[link removed]
ils/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfvXsmSjAHQ=3D/bwAz=
vzXV77-Nvd1v_rxvHWIe_1tDMPHHcFe1SZyThoI=3D" rel=3D"noopener noreferrer" dat=
a-token-index=3D"7" style=3D"color: #0074d9; text-decoration: none; font-we=
ight: inherit; padding: 0; text-align: left; line-height: 1.5;"><span class=
=3D"link-annotation-unknown-block-id-1096034252">Google</span></a>=E2=80=99=
s Real-Time Bidding (RTB) system exposes Americans=E2=80=99 most sensitive =
data =E2=80=93 including Americans=E2=80=99 employment with the military an=
d intelligence community, locations, political views, financial problems, h=
ealth, sexuality, ethnicity, and online behavior. As a result, America=E2=
=80=99s most sensitive institutions and industries are open to hacking, bla=
ckmail, and compromise by bad actors.<!-- notionvc: d20e9b4f-782d-46d3-b272=
-a4110bbf9959 --></span></span></p> <p style=3D"color: #3c4144; font-family=
: Open Sans,sans-serif; font-weight: 400; padding: 0; margin: 0; Margin: 0;=
text-align: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; =
Margin-bottom: 10px;"><span style=3D"color: rgb(1, 59, 92);"><span class=3D=
"md-plain" style=3D"box-sizing: border-box; --tw-border-spacing-x: 0; --tw-=
border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate:=
0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-=
scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-o=
ffset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset=
-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --=
tw-shadow-colored: 0 0 #0000;"><span role=3D"img" aria-label=3D"=F0=9F=93=
=A2">=F0=9F=93=A2</span> We hope the FTC acts swiftly to protect Americans.=
You can check out the complaint <strong><a title=3D"here" href=3D"[link removed]
api.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqL=
w8cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHXy_uoqkNW9S5a50TQggU08=3D" target=3D=
"_blank" rel=3D"noopener" style=3D"color: #0074d9; text-decoration: none; f=
ont-weight: inherit; padding: 0; text-align: left; line-height: 1.5;">here<=
/a></strong>.<!-- notionvc: 8c9c94aa-16ab-4045-a85b-f3d6ff271f9d --></span>=
</span></p></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last divider" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-bottom: 0; padding-top: 0;">
<div>
<!--[if mso]><center><![end-if]-->=20
<div class=3D"titan__email-divider" style=3D"mso-line-heigh=
t-rule: exactly; line-height: 1pt; height: 1px; border-top-width: 1px; bord=
er-top-style: solid; border-top-color: #013B5C; margin-top: 18px; margin-bo=
ttom: 18px;" data-color=3D"#013B5C" data-thicknessnum=3D"1" data-dividersty=
le=3D"solid" data-topnum=3D"18" data-bottomnum=3D"18" data-height=3D"1" dat=
a-lineheight=3D"1">
&nbsp;
</div> <!--[if mso]></center><![end-if]-->
</div></th>=20
</tr>=20
</tbody>
</table>=20
<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #ffffff;">=20
<th class=3D"columns small-12 large-12 first last default" st=
yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
w-wrap: break-word; width: 564px; padding-left: 24px; padding-right: 24px; =
border-collapse: collapse; padding-top: 9px; padding-bottom: 9px;"><p class=
=3D"align-center" style=3D"font-weight: 400; Margin: 0; margin-bottom: 10px=
; Margin-bottom: 10px; background: #ffffff; padding: 10px 10px 20px; font-f=
amily: Georgia, serif; font-size: 22pt; line-height: 24pt; color: #fe483a; =
max-width: 480px; text-align: center; margin: auto;">Fund the work</p>=20
<table class=3D"button expanded email-button mceNonEditable"=
style=3D"border-spacing: 0; border-collapse: collapse; padding: 0; vertica=
l-align: top; text-align: left; Margin: 0; width: 100%; max-width: 480px; m=
argin: 0px auto;">=20
<tbody>=20
<tr style=3D"padding: 0; vertical-align: top; text-align: =
left;">=20
<td style=3D"word-break: normal; overflow-wrap: break-wor=
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<tr style=3D"padding: 0; vertical-align: top; text-ali=
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<td style=3D"word-break: normal; overflow-wrap: break=
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nt-size: 16pt;" title=3D"DONATE" draggable=3D"false" href=3D"[link removed]
onemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8cxfv=
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ata-textcolor=3D"#FFFFFF" data-url=3D"[link removed]" da=
ta-text=3D"DONATE" data-borderradius=3D"0">DONATE</a>
</center></td>=20
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</table> <p style=3D"color: #3c4144; font-family: Open Sans,=
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m: 10px;">&nbsp;</p></th>=20
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acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
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<tr style=3D"padding: 0; vertical-align: top; text-align: left=
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yle=3D"vertical-align: top; color: #3c4144; font-family: Open Sans,sans-ser=
if; font-weight: 400; padding: 0; text-align: left; font-size: 12pt; line-h=
eight: 1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflo=
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<div>
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&nbsp;
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</div></th>=20
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<table class=3D"row content-row-blockpadding" style=3D"border-sp=
acing: 0; border-collapse: collapse; vertical-align: top; text-align: left;=
padding: 0; position: relative; width: 100%; display: table; margin: 0; Ma=
rgin: 0; background-color: #ffffff; font-family: Open Sans,sans-serif;">=20
<tbody>
<tr style=3D"padding: 0; vertical-align: top; text-align: left=
; background-color: #FFFFFF;">=20
<th class=3D"columns large-6 small-12 first " style=3D"vertic=
al-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font-weig=
ht: 400; padding: 0; text-align: left; font-size: 12pt; line-height: 1.5; m=
argin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap: break=
-word; width: 274px; padding-left: 24px; padding-right: 8px; border-collaps=
e: collapse; padding-top: 9px; padding-bottom: 9px;"><p style=3D"color: #3c=
4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0; marg=
in: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5; marg=
in-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: arial, h=
elvetica, sans-serif; color: rgb(1, 59, 92); font-size: 10pt; line-height: =
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on. <br>=E2=80=A8Tax ID/EIN: 87-1895699</span></p></th>=20
<th class=3D"columns large-6 small-12 last default" style=3D"=
vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; fon=
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break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
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r: #3c4144; font-family: Open Sans,sans-serif; font-weight: 400; padding: 0=
; margin: 0; Margin: 0; text-align: left; font-size: 12pt; line-height: 1.5=
; margin-bottom: 10px; Margin-bottom: 10px;"><span style=3D"font-family: ar=
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ight: 14pt !important;">Have any questions or comments? =E2=80=A8Reach out =
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border-collapse: collapse; vertical-align: top; text-align: left; padding: =
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left;">=20
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
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m;">
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i.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8=
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nd-image" style=3D"outline: none; text-decoration: none; -ms-interpolation-=
mode: bicubic; max-width: 100%; clear: both; border: none; float: none; dis=
play: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; heigh=
t: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
om/neon/resource/checkmyads/images/navy-bluesky.png" alt=3D"navy-bluesky.pn=
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bottom: 10px;">&nbsp;</p> </td>=20
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
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m;">
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i.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8=
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mode: bicubic; max-width: 100%; clear: both; border: none; float: none; dis=
play: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; heigh=
t: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
om/neon/resource/checkmyads/images/navy-instagram.png" alt=3D"navy-instagra=
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lign: left; font-size: 12pt; line-height: 1.5; margin-bottom: 10px; Margin-=
bottom: 10px;">&nbsp;</p> </td>=20
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
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play: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; heigh=
t: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
om/neon/resource/checkmyads/images/navy-linkedin.png" alt=3D"navy-linkedin.=
png" width=3D"30" align=3D"left" data-wrap-text-margin=3D"25" data-wrap-tex=
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i.neonemails.com/emails/tracking/click-link/nfW-nGqB7-oKd0eEJt7HgdX0TjLqLw8=
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mode: bicubic; max-width: 100%; clear: both; border: none; float: none; dis=
play: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; heigh=
t: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
om/neon/resource/checkmyads/images/navy-tiktok.png" alt=3D"navy-tiktok.png"=
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cxfvXsmSjAHQ=3D/bwAzvzXV77-Nvd1v_rxvHVx_e54I_CfZgJFQAdQyiB4=3D" target=3D"_=
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line-height: 1.5; margin: 0 auto;"><img class=3D"align-left break-text-arou=
nd-image" style=3D"outline: none; text-decoration: none; -ms-interpolation-=
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play: unset; text-align: left; margin-bottom: 12px; margin-top: 12px; heigh=
t: auto; margin: 12px auto 12px 0;" src=3D"[link removed]
om/neon/resource/checkmyads/images/navy-threads.png" alt=3D"navy-threads.pn=
g" width=3D"30" align=3D"left" data-wrap-text-margin=3D"25" data-wrap-text=
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d; vertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; =
font-weight: 400; padding: 0; margin: 0; Margin: 0; text-align: left; font-=
size: 12pt; line-height: 1.5; border-width: 0px; border-color: rgb(255, 255=
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1.5; margin: 0 auto; Margin: 0 auto; word-break: break-word; overflow-wrap:=
break-word; width: 274px; padding-right: 24px; padding-left: 8px; border-c=
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lative; width: 100%; display: table; margin: 0; Margin: 0; font-family: Ope=
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0 auto; Margin: 0 auto; padding-top: 24px; padding-bottom: 24px; word-break=
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ertical-align: top; color: #3c4144; font-family: Open Sans,sans-serif; font=
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idth: 564px; padding-left: 24px; padding-right: 24px; font-size: 14px; line=
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If you're having trouble viewing this email, you can see it online, [link removed].
Hello friends,

Back in June, I said I was logging off for a sabbatical — and true to my word, I stayed logged off. I took long walks, went to the gym, read memoirs and stayed up too late watching back-to-back documentaries. I got into baking bread. I got to know my neighbors. I spent time with my friends and their babies (or “new people”, as I like to call them).

Though many of my days could be classified as mundane, they felt whole and peaceful. But I can’t lie. Sometimes I would look at the blue sky and big, beautiful trees and think: “Wow, my personal data is being picked apart right now and put up for sale by strange foreign companies on the internet.”



Nandini at Quilotoa Lake in Ecuador

It just doesn’t add up. And it never will. We need something better.

This month, I returned to work with a renewed sense of purpose. This year at Check My Ads, I’ll be a little quieter than usual. I’ll be spending more time heads down in research projects — particularly those that paint a big fat bullseye around the out-of-control adtech industry.

It’s good to be back. Let’s go!









Check My Ads in the Wild

A new chapter begins. As we wrap up January, Claire's vision for 2025 is continuing to inspire us to work towards a more fair and transparent internet for advertisers, publishers, and people. As Claire said in her “electrifying keynote” at AdMonsters PubForum 2024, “If advertisers control their ad placements, we can build a media system that actually works for everyone.”

🗞️ Our COO, Arielle Garcia, spoke to the New York Times about Google’s recent policy change to no longer restrict advertisers from using trademarks that belong to other organizations. This has become a struggle for nonprofits buying Google search ads to reach donors, who are often constrained by smaller ad budgets. These nonprofits are now competing in search ad auctions against bids from other search engines like Ask.com, who outbid nonprofits to drive traffic to their sites using other organization’s trademarks. Arielle told the New York Times that this “was another one of those sneaky little ways that [Google is] able to juice the revenue from their products.” This time at the expense of charities and the communities they serve.

🎧 Listen to Arielle discuss the proposed Omnicom IPG merger and the future of agency holding companies with The Monopoly Report, and then queue up the DMEXCO Podcast to hear her talk about the $84 billion that is lost to ad fraud every year and how we can fix it.






Watchdog Friends 🐾

This month our friends at Electronic Privacy Information Center and Irish Council for Civil Liberties urged the Federal Trade Commission to investigate how Google’s Real-Time Bidding (RTB) system exposes Americans’ most sensitive data – including Americans’ employment with the military and intelligence community, locations, political views, financial problems, health, sexuality, ethnicity, and online behavior. As a result, America’s most sensitive institutions and industries are open to hacking, blackmail, and compromise by bad actors.

📢 We hope the FTC acts swiftly to protect Americans. You can check out the complaint here.







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