Plus: Why customers' personal goals matter in sales
Created for [email protected] |  Web Version
January 24, 2025
Connect with NAW LinkedInFacebookX
NAW SmartBrief
News for the wholesale distribution industrySIGN UP ⋅   SHARE
Top Stories
Port modernization is essential to ensure supply chain resilience and national security, writes Eric Hoplin, president and CEO of the National Association of Wholesaler-Distributors. Automation was a major sticking point during the recent negotiations between the International Longshoremen's Association and the US Maritime Alliance, and Hoplin says the recent agreement "marks a significant step forward, demonstrating that adopting automation can -- and must -- be part of the solution to strengthen our supply chains."
Full Story: Supply Chain Dive (1/23) 
LinkedIn X Facebook Email
President Trump is pushing for an early renegotiation of the US-Mexico-Canada trade agreement, using the threat of imposing tariffs as leverage. The USMCA is scheduled for review in 2026, but Trump aims to address automotive rules to encourage car manufacturing to return to the US. The move has prompted Canada and Mexico to prepare for potential economic disruptions, with Canada considering retaliatory tariffs. 
Full Story: The Wall Street Journal (1/21) 
LinkedIn X Facebook Email
Over half of large business-to-business transactions will be conducted through digital self-serve channels, such as vendor websites or marketplaces, a trend influenced by millennial and Generation Z buyers, according to Forrester. Companies need to focus on creating meaningful interactions to enhance the buying experience rather than just processing transactions. Forrester also notes that younger buyers rely heavily on external influencers, and there is a risk of companies scaling back AI investments prematurely due to impatience with ROI.
Full Story: Digital Commerce 360 (1/22) 
LinkedIn X Facebook Email
Jobless claims in the US increased slightly last week, with 223,000 new applications filed, up 6,000 from the previous week, according to Labor Department data. Continuing claims increased to 1.9 million, the highest since November 2021.
Full Story: The Associated Press (1/23),  Reuters (1/23) 
LinkedIn X Facebook Email
Enable images to see live elements
LinkedIn X Facebook Email
Operations and Technology
Shipping concern MSC Mediterranean Shipping will continue rerouting ships around Africa rather than via the Red Sea, despite the Houthis' indication that they will stop attacking Western-owned ships. The firm said that the situation in the region remains tense and that "the security situation is unclear."
Full Story: The Wall Street Journal (1/22),  Bloomberg (1/21) 
LinkedIn X Facebook Email
Cargo theft incidents in the US and Canada in 2024 reached a record high with 3,625 cases, marking a 27% increase from the previous year. Criminals have adapted their strategies and are targeting new commodities such as consumer electronics, copper products and cryptocurrency hardware.
Full Story: DC Velocity (1/21) 
LinkedIn X Facebook Email
Sales and Marketing
David Brock highlights the significance of understanding customers' personal objectives alongside their business goals to drive successful decision-making. While business objectives are often articulated in professional terms, underlying personal motivations such as job security, promotions or work-life balance also play a crucial role.
Full Story: Partners in Excellence Blog (1/15) 
LinkedIn X Facebook Email
Employee-generated content is becoming a valuable tool for B2B brands, writes Bradley Keenan, founder and CEO of DSMN8. By showcasing expertise, fostering authentic connections and providing cost-efficient marketing, employees can become storytellers and content creators, Keenan writes.
Full Story: Forbes (tiered subscription model) (1/15) 
LinkedIn X Facebook Email
The Business Leader
How to recognize burnout before it burns out of control
(ricochet64/Getty Images)
It's a leader's job to be on the lookout for signs of burnout among their team members, especially symptoms such as exhaustion and cynicism, writes LaRae Quy, a former FBI agent. "Exhaustion indicates that people have difficulty keeping up with their personal and professional lives, while cynicism implies a lack of trust in the organization or leadership," Quy writes.
Full Story: SmartBrief/Leadership (1/22) 
LinkedIn X Facebook Email
NAW Insider
NAW Insider Banner
Join us in Washington, D.C., January 27-29 for NAW's Executive Summit, bringing together the best and brightest leaders from the wholesale distribution industry. Learn more here.
LinkedIn X Facebook Email
Prioritize your organization's greatest asset — your people. NAW’s premier education programs, such as the online Management Academy and the in-depth Distribution Leadership Program at THE Ohio State University, are designed to equip your high-potential employees with the skills and insights they need to lead and succeed. Ensure your rising stars are prepared to drive your business forward by investing in their growth today. Learn more about how NAW can help you develop the leaders of tomorrow.
LinkedIn X Facebook Email
LEARN MORE ABOUT NAW:
Join NAW | Publications | Events | Legislative Issue Briefs
Business Services | NAW Career Center | Blog
Sharing NAW SmartBrief with your network keeps the quality of content high and these newsletters free.
Help Spread the Word
SHARE
Or copy and share your personalized link:
smartbrief.com/naw/?referrerId=lfbdlNyHyu
Who Said It?

When I sleep, let me dream all the time so that not one little piece of living is ever lost.
David Lynch or Betty Smith

Check your answer here.
LinkedIn X Facebook Email
About NAW
The National Association of Wholesaler-Distributors (NAW) is one of America’s leading trade associations, representing the $8 trillion wholesale distribution industry. Our industry employs more than 6 million workers throughout the United States, accounting for approximately 1/3 of the U.S. GDP. 250,000 wholesale distribution companies operate across North America, including all 50 states. Learn more.
SmartBrief publishes more than 200 free industry newsletters - Browse our portfolio
Sign Up  |    Update Profile  |    Advertise with SmartBrief
Unsubscribe  |    Privacy policy
CONTACT US: FEEDBACK  |    ADVERTISE
SmartBrief Future
Copyright © 2025 SmartBrief. All Rights Reserved.
A division of Future US LLC
Full 7th Floor, 130 West 42nd Street, New York, NY, 10036.