Need for balancing youth protection and adult access

Truth Initiative

Jan. 24, 2025

Need for balancing youth protection and adult access: The Imperative of FDA’s Zyn authorization

The U.S. Food and Drug Administration’s authorization of 20 Zyn nicotine pouch products addresses an ongoing need to provide adults who smoke with access to less harmful alternatives to combustible cigarettes. However, this decision also underscores the importance of ensuring that public health progress – marked by recent significant declines in youth tobacco and nicotine use – is not reversed. Helping adults who smoke and protecting youth are not competing priorities – they are shared responsibilities essential to advancing public health.

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3 important things to know about quitting nicotine during times of stress

Nicotine addiction – whether through smoking, vaping, or another tobacco product – can increase stress levels, and quitting nicotine can improve mental health. Stress can present challenges for people who want to quit nicotine, but these challenges are manageable, especially if people know the facts about nicotine and stress. Here are three important things about quitting nicotine during challenging times.

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Zyn rewards program follows Big Tobacco’s marketing playbook

Amid a dramatic increase in popularity, surging sales, and social media buzz, the flavored oral nicotine pouch brand Zyn is now enticing users with a rewards program that allows them to score freebies using points earned by purchasing their nicotine products. Customers can scan Zyn cans to collect points, which can be exchanged for high-tech gifts such as Amazon gift cards, iPads, and Dyson AirWraps. However, users may not realize that Zyn – which is owned by Philip Morris International – is pulling from the same playbook that tobacco companies have used to addict people for nearly a century.

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This week in tobacco policy news

Hawaii: A bill was introduced to prohibit the sale of tobacco products to individuals born on or after January 1, 2005.
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Massachusetts: A bill was introduced to prohibit the sale of tobacco products to individuals born on or after January 1, 2005.
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