… to help factory-farmed animals! ! ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌

 Here’s to the animals in 2025,
and here’s to their hero—you.

Jennifer Barckley Jennifer Barckley
SVP, Communications

As we kick off the new year, our movement is already making BIG changes for animals! Advocates rallied for a ban on commercial net pen fish farming in Washington state. And in Los Angeles County, a plant-based food purchasing policy will spare countless animal lives. This is the power of collective compassion.

Will you join me in taking critical actions to help even more animals?


Urgent!
Stand up for animals

Powerful retailer Ahold Delhaize (Food Lion, The Giant Company, Giant Food, Stop & Shop, and Hannaford) has met its match: you! Will you join me in telling Ahold to stop supporting animal abuse?

HelP ANIMALS HERE

Urgent!
Speak from the heart

Do you shop at Food Lion, The Giant Company, Giant Food, Stop & Shop, or Hannaford? Please click the button below for personalized Ahold campaign actions!

CHANGE LIVES

Urgent!
End this extreme cruelty 

We know that Norwegian Cruise Line can—and must—do better for the animals. Let’s keep reminding it that life in a cage is unending misery!

TAKE ACTION

Save the planet. Savor the plants.

Whether you’re vegan, vegetarian, reducetarian, flexitarian, pescatarian, or omnivorous, I hope you can join me in signing up for the 10-day Greener Plate Challenge to protect the environment and the animals. ❤️

SIGN UP HERE

mended heart

We want to hear your thoughts!

Please take our brief survey before it closes on January 31 to let us know what you care about! (And at the end of the survey, you’ll see a discount code for 25% off in our shop—a token of our gratitude.)

Take our survey!


Give her hope

It’s fitting that ‘Crumbl’ and ‘cruel’ look so similar: it’s one of the few food companies without even a basic animal welfare policy. 😡 Together, we can demand progress for animals in Crumbl’s egg supply chain!

END CAGES FOR GOOD

Enjoy a heartwarming boost

How do you make a new year truly happy? My recommendation: seeing happy rescued animals! We’ve compiled some of our favorite photos for you when you need a smile (or a good laugh)!

MEND YOUR HEART

Join our team

If your resolution is to work in farmed animal protection, you’ve scrolled to the right place! Check out our job postings and make a big impact.

WORK WITH US

Thank you for your enduring resolution to help protect animals, year after year.