Also: Ichiro’s HOF induction should set records. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
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Front Office Sports - The Memo

Afternoon Edition

January 22, 2025

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Netflix hit an all-time high in subscribers and market cap after a quarter that included its most high-profile sports streams. But the streamer isn’t budging from its focus on big events as opposed to season-long rights packages.

Eric Fisher, David Rumsey, and Colin Salao

Netflix Sports Strategy Unchanged Despite Growth: Events, Not Seasons

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Wall Street is a notoriously tough place, even for successful companies, but Netflix is now basking in the glow of what industry analysts are calling a “near flawless” quarter. That, in turn, has set up even bigger expectations for 2025 that will feature a heightened presence by the company in live sports. 

The streaming giant on Wednesday enjoyed more plaudits from a particularly robust quarterly report the day before that included better-than-expected subscriber growth to 301.6 million globally and hefty increases in both revenue and net income. Investors responded enthusiastically, sending up shares in Netflix early Wednesday by more than 15% to a new company high of nearly $1,000 per share. The stock later retreated somewhat, but still finished the day up by nearly 10% to a record close of $953.99 per share. 

Wall Street is continually on the hunt for aggressive growth, and hopeful prospects for the future. With an industry-leading subscriber count and an expanding business model based more on live events, Netflix is delivering that—and then some. 

“Our view remains unchanged that Netflix has won the global streaming race,” Jeffrey Wlodarczak, media analyst with Pivotal Research Group, wrote in a note to investors. “This is what, in our opinion, winning looks like.” 

Sports Role

A key element in that accelerating growth, of course, is Netflix’s increasing presence in live sports that now includes the NFL, boxing, WWE’s Raw, and beginning in 2027, the FIFA Women’s World Cup

Still, company executives were quick to reiterate in a call with analysts late Tuesday that they will continue to resist pursuing full-season sports rights, preferring instead to continue on its big-event strategy. 

“We are constantly trying to broaden our programming. Live events [are] one of those things, and sports is part of those live events,” said Netflix co-CEO Ted Sarandos. “That’s a really fantastic thing, but it doesn’t really change the underlying economics of full-season, big-league sports being extremely challenging.

“If there was a path where we could actually make the economics work, for both us and the leagues, we would certainly explore [it]. But right now, we believe that the live events business is where we really want to be,” Sarandos said. 

New Pricing

Perhaps the biggest threat to Netflix is consumer pushback to a set of price increases also introduced late Tuesday. 

Mirroring price hikes seen at many other places in the streaming business, the new structure will introduce increases of $1 to $2.50 per month. Plans will now range from $7.99 for the lowest, ad-supported tier to $24.99 per month for the highest, premium-level tier. The latter figure is more than twice as high as what that tier cost in 2013. 

Netflix, however, insisted its programming will be able to withstand any resistance to that new pricing. 

“When you’re going to ask for a price increase, you better make sure you have the goods and engagement to back it up, and I feel like what we have going into 2025 is just that,” Sarandos said. 

Ichiro Mania Set to Descend on Cooperstown for HOF Induction

NorthJersey

The Baseball Hall of Fame knows this summer is going to be big for the shrine. Just how big, however, remains an open question. 

The Cooperstown, N.Y.–based entity is looking at a banner 2025 induction class led by Ichiro Suzuki, the first Japanese player to be elected to the Hall, and also including CC Sabathia, Billy Wagner, Dick Allen, and Dave Parker. Others, including MLB Network’s Jon Paul Morosi, predicted this would be “the biggest crowd to ever attend an induction ceremony,” beating the estimated 82,000 in 2007 for a class led by Cal Ripken Jr. and Tony Gwynn. Hall executives, however, stopped short of confirming those expectations for the July 27 event. 

“We know it’s going to be a large induction, but we won’t have a full grasp on this until we understand more about what’s happening with hotel reservations, bus tours, and the like,” Hall of Fame president Josh Rawitch tells Front Office Sports. “It’s also not just Ichiro. This is a large group of popular players being inducted, with ties to more than half the teams in MLB, and many that played in nearby places like New York, Philadelphia, and Pittsburgh.”

Still, the presence of Suzuki in this class presents a unique element. The Hall of Fame is already welcoming a group of Japanese media this week who traveled to Cooperstown for the election results from the Baseball Writers’ Association of America. The institution is also working on potential partnerships, supplementing its long-standing relationship with official travel partner Sports Travel and Tours, to aid Japanese fans coming over this summer for the induction ceremony. 

The Hall of Fame also has developed a new museum exhibit opening this summer, roughly coinciding with the induction ceremony, on the cultural relationship between Japan and the U.S. through baseball. “Yakyu | Baseball: The Transpacific Exchange of the Game” will explore a history of baseball involving the two countries spanning more than 150 years, and it will include several artifacts from Suzuki. 

Voting Matters

Suzuki, meanwhile, fell one vote short of becoming just the second player, following Mariano Rivera in 2019, to be elected unanimously by the BBWAA. Derek Jeter also fell one vote short in 2020, and five years later, the identity of that voter has not been fully confirmed. 

Similarly, it may never become known who didn’t vote for Suzuki—in part the result of current Hall of Fame rules that allow, but do not mandate, voters to reveal their choices publicly. The Hall of Fame has previously resisted BBWAA overtures to require public disclosure of Hall of Fame votes. 

Rawitch expressed continued comfort with the existing rules, and he reiterated the most important threshold to the Hall of Fame.

“The number that really matters is 75%,” he says. “Once you’re in, you’re in.”

More Golfers Are Trading Fairways for Simulators: What It Means

Palm Beach Post

ORLANDO — “Everything goes up at the end of the day,” PGA of America president Don Rea Jr. says.

Rea, elected to his position in December, is referring to recent data from the National Golf Foundation that showed off-course golf participation surpassed on-course participation for a third consecutive year. 

In 2024, total golf participation in the U.S. rose 5% over 2023 to a record 47.2 million. While 28.1 million people played golf on a course, some of those players also participated in off-course activities, which tallied up to more than 33 million people last year. Of those off-course participants, 19.1 million exclusively played golf at a venue like Topgolf—which has quickly expanded to more than 80 venues worldwide—or virtually at a similar bar or lounge.

This week, at the PGA Show in Orlando, dozens of companies affiliated with off-course golf will be marketing themselves to the golf industry alongside traditional on-course golf brands. The evolution has hit the professional game, too, with this month’s launch of TGL, the indoor golf league founded by Tiger Woods and Rory McIlroy.

“I don’t really care where the numbers are,” Rea says. “Because I thoroughly believe that of the 40-something million people that are out there, I will get them to green grass.”

One number Rea does care about, though, is the total participation figure. On-course golfers accounted for 8% of the estimated U.S. population last year.

“I do find it hard to believe that 92 out of 100 Americans haven’t been to a golf course to play a round of golf,” Rea says. “Yeah, that really bums me out.”

Rea thinks it’s reasonable to grow the percentage of Americans who play golf on an 18-hole course to 10%, which would mean adding roughly seven million golfers. “That would certainly make a difference,” he says. “And the more people that play, it’s better for our members.”

EVENT

Front Office Sports and Excel Sports Management are partnering to gather the biggest names in sports, entertainment, and media for an unforgettable day out on the golf course ahead of the Big Game. 

Learn more about The Breakfast Ball—an ultra-high-end Celebrity Pro-Am golf tournament with official partners Raising Cane’s Chicken Fingers and Tommy John.

LOUD AND CLEAR

Changing Tide

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“I loved coaching in pro ball, and if I were to coach today, given the current circumstances in both college and the NFL, I would choose the NFL. The landscape in college has changed so much.”

—Nick Saban, former head football coach at Alabama, said during an appearance on The Pivot podcast. The ESPN College GameDay analyst, who was also the head coach of the NFL’s Dolphins in 2005 and 2006, said the focus of players in the NCAA has shifted to making money rather than developing skills for the future.

“I’m not saying there’s anything wrong with [making money], but you change the whole dynamic of the importance of getting an education, making good decisions and choices about what you do and what you don’t do to create value for your future,” Saban added.

STATUS REPORT

Three Up, One Down

Arizona Republic

Kevin O’Connell ⬆ The Vikings head coach received a multiyear contract extension, getting rewarded after posting a 14–3 season that defied many preseason projections for the team. Terms were not disclosed, but O’Connell was set to enter the last year of his contract, and without an extension, he would have been highly coveted by many other teams after the 2025 season.

Orioles fans The MLB club introduced Wednesday a set of discounted concessions at Oriole Park at Camden Yards for the 2025 season. The new “Birdland Value Menu” will feature options such as $2.50 peanuts, $4 hot dogs, and $5 beer. The move extends an industry trend popularized in large part by Mercedes-Benz Stadium in Atlanta. Orioles president of business operations Catie Griggs previously worked there as chief business officer of Major League Soccer’s Atlanta United. 

Tennis ⬇ Iga Świątek’s quarterfinal win over Emma Navarro at the Australian Open was marred with controversy after a missed call in the second set. In the fifth game of the second set, the umpire missed a double-bounce from Świątek. Because Navarro continued playing and did not immediately stop to challenge the call, she was not allowed to request a video review. Świątek would hold serve to go up, 3–2, and would eventually win the match in straight sets.

Scuderia Ferrari Seven-time world champion Lewis Hamilton drove the team’s Formula One car for the first time Wednesday during a test drive. The marriage of F1’s most popular team and driver has started strong, at least on social media, as Ferrari has numerous viral posts, including one Monday with 10 million views and more than 382,000 likes on X/Twitter.

Conversation Starters

  • An 11-year-old pulled a one-of-one Topps Paul Skenes debut patch card. The Pirates have made him an offer for the card which includes season tickets behind home plate for 30 years. Take a look at the full offer.
  • Howie Roseman started as an Eagles intern and rose to become the team’s GM. Check out his reaction to Philadelphia’s advancing to the NFC championship.
  • Bills fans have raised more than $33,000 for Breakthrough T1D, a charity backed by Mark Andrews. The Ravens tight end received death threats after dropping a pass that could have sent Sunday’s divisional round playoff game to overtime.