An interesting mission statement at the Post
The Washington Post has put out a new mission statement to its employees and one can’t help but raise an eyebrow when you compare it to the paper’s famous slogan of “Democracy dies in darkness.”
The new statement? “Riveting Storytelling for All of America.”
The word that jumps out? “All.” I mean, could the Post be any more obvious?
Many media observers, including The New York Times’ Benjamin Mullin, note that “Democracy dies in darkness” was adopted during the first term of Donald Trump. And the new mission statement — apparently for internal use — about telling stories for “All of America” is unveiled just as Trump is about to take office again.
To be clear, the slogan is not replacing “Democracy dies in the darkness.”
Mullin writes, “The statement is meant to be an internal rallying point for employees, according to two people with knowledge of the decision. Executives are not planning to replace its more strident public slogan.”
The new mission statement comes out just a day after more than 400 Post staffers sent a letter to owner Jeff Bezos, saying they were “deeply alarmed by recent leadership decisions.” And the letter follows internal turmoil that has led to an exodus of several high-profile journalists, with more possibly to follow.
Mullin reports that Suzi Watford, the Post’s chief strategy officer, presented the new mission to executive leadership. Mullin wrote, “A slide deck Ms. Watford presented to executives this week explained the origins of The Post’s new mission statement in greater detail. ‘Storytelling,’ the deck says, should ‘bring a relentless investigative spirit, backed by credible sources, to deliver impactful stories in formats the world wants,’ according to two people who saw the presentation. Reaching all of America will require The Post to ‘understand and represent interests across the country,’ it says, and ‘provide a forum for viewpoints, expert perspectives and conversation.’”
The Post also has a goal of reaching 200 million paying users. Mullin added, “The Post’s new target specifically mentions ‘users,’ not ‘subscribers,’ suggesting that the company may pursue different ways of getting payments from readers. Internal data circulated by The Post shows that the newspaper reaches many millions of consumers on platforms such as Apple News, social media and podcasts. Those audiences tend to be younger, but they’re also much harder to make money from, since the bulk of advertising dollars and subscriber fees go to other platforms.”
Meanwhile …
NPR media writer David Folkenflik has a new piece out this week about the Post: “Will Lewis' first year at Washington Post: Cancellations, red ink and an exodus.”
Folkenflik wrote that he interviewed 10 Post employees who spoke “under condition of anonymity for fear of repercussions inside the paper.” Not all 10, Folkenflik wrote, signed the letter written to Bezos this week.
Folkenflik wrote, “They say the backlash against Lewis encompasses Bezos to some degree, as he has publicly warmed up to President-elect Donald Trump.”
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