The rule will shield future generations from addiction

Truth Initiative

Jan. 16, 2025

Proposal to lower nicotine levels represents historic step forward for public health

The U.S. Food and Drug Administration’s (FDA) proposed rule to make cigarettes and certain other combusted tobacco products minimally- or non-addictive by limiting the level of nicotine represents a monumental step forward for public health. If implemented, this rule will shield future generations from addiction while offering millions of Americans who smoke — particularly those disproportionately harmed by tobacco use — a vital opportunity to break free from the cycle of nicotine addiction.

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Young leaders address nicotine addiction as truth Ambassadors

Eight young leaders from across the country are committed to national and local action to empower lives free from nicotine addiction as the new class of truth Ambassadors and Trainers, part of a year-long youth leadership program by Truth Initiative. Five Ambassadors are working with Truth Initiative staff to recruit their peers, share their stories and experiences, and advocate to campus, local, state, and national decision makers. This year, three Trainers – former Ambassadors – are maximizing their impact with Truth Initiative by mentoring the five young leaders new to the program.

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Why the "cold turkey" method of quitting smoking or vaping doesn't work – and what does

Whether someone is quitting smoking, vaping, or any other tobacco product, quitting nicotine is difficult. It’s especially hard to quit “cold turkey” – meaning to stop abruptly without any support or nicotine replacement medications. Access to a network of support – such as counseling, nicotine replacement therapy such as nicotine gum or patches, digital tools, or encouragement from friends or family, can make all the difference. Nobody should have to “white knuckle” through quitting nicotine - here are some proven-effective alternatives backed by science.

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This week in tobacco policy news

Indiana - HB1410 would prohibit the sale of flavored tobacco products.
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Maine – The governor has included in her proposed state budget a tax increase on cigarettes and other tobacco products by at least $1. The budget still needs to pass through the state legislature.
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Washington – HB1203 would prohibit the sale of flavored tobacco products and entertainment vapor products that include video games or music.
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