The biggest risks often offer the biggest opportunities ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[Image alt text: Ceres logo] < [link removed] > Dear John,

There is a basic truth that defines innovation—that the biggest risks are often the biggest opportunities.

Nowhere is that truer than with clean energy. One of the biggest challenges to global economic prosperity—the impact that droughts, heatwaves, and storms caused by planet-warming pollution are having on supply chains, workforces, and infrastructure—has become one of the biggest economic opportunities.

The shift to clean energy isn’t just about managing risk. It’s about unleashing a wave of new markets, business models, and solutions. Electric vehicles, grid upgrades, and energy efficiency technologies are transforming industries, lowering costs, creating high-quality jobs, and strengthening energy resilience for businesses and communities.

All of this progress is powered by innovation. Even in the face of uncertain U.S. policy, the pace of clean energy innovation is accelerating. Fundamental market forces, from technological breakthroughs to fierce global competition, are driving this momentum. In 2024 alone, global investments in clean energy soared to $2 trillion—double the amount spent on fossil fuels. Solar power cemented its position as the cheapest source of new electricity, reshaping the global energy landscape.

I’m optimistic looking out at 2025 that the pace of clean energy innovation will not only continue but continue to accelerate because of 3 key drivers.

See my latest article on Forbes.com < [link removed] > to read more about these 3 key drivers.

What drives innovation in 2025? < [link removed] >

Onward, [Image alt text: Headshots 150x150 Lubber]

Mindy Lubber

CEO and President

Ceres

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