Hi Friend,

We're pulling back the curtain on live market cruelty. Right now, in downtown shops you might walk past every day, animals are being tortured and killed in plain sight. Together, we can stop this shocking abuse – but we need your help.

Building on our 2022 investigation, Animal Outlook investigators documented widespread animal suffering at multiple live markets in the San Francisco Bay Area in September of 2024. What we uncovered was heartbreaking: frogs being beheaded while conscious, turtles struck with mallets and cut apart while still moving, fish being repeatedly bludgeoned, and animals kept in severely cramped conditions.

Despite presenting clear evidence of violations of California animal cruelty laws, enforcement has been minimal. San Francisco Animal Care & Control (SFACC) has only issued one citation for animal cruelty as a result of our live market investigations. Much more needs to be done to protect these vulnerable animals. We’re not giving up. With your support, we’ll continue to fight for protections for animals at live markets.
 

We're working to:

You can help stop this cruelty by supporting this ongoing work with a donation. You can also take the VegPledge to help reduce animal suffering by committing to leaving all animals off your plate.

Every animal deserves to live free from cruelty and suffering. With your support, you can help shine a light on these abusive practices and work toward meaningful change.
 

P.S. Your donation today will help fund more investigations to expose animal cruelty and hold abusers accountable. If you want to maximize your support of this work, please consider starting a monthly donation to help us plan for the future.