John,

Mark Zuckerberg has officially hopped on the MAGA train. In just the past few weeks, Meta has:

• Ended its fact checking program;
• Donated $1 million to Trump’s inaugural fund;
• Brought on Trump’s bestie and CEO of UFC Dan White onto the board of directors.

Meta’s new policies will also end restrictions on hate speech — allowing racist, homophobic, transphobic, and misogynistic slurs.

But Zuckerberg is sensitive to pressure, especially if it hurts his bottom line.

In 2020 when the platform was exposed for spreading hate speech and misinformation, our community helped push over 1000 advertisers to join a boycott — costing Meta $7 billion and forcing Zuckerberg to make several policy concessions.

We can do it again. But this will only work if people everywhere join.

Tell advertisers: boycott Meta.

After a meeting in November between Trump and Zuckerberg at Mar-a-Lago, Zuckerberg quickly morphed into a MAGA mouthpiece, claiming fact-checkers have been “too politically biased” and making several policy changes aligned with the Trump administration.

But the truth is, Meta’s fact-checking partners followed a strict code of principles which required nonpartisanship and transparency. In fact Lead Stories, one of Facebook’s main fact-checking partners, said they never received notice from Meta about being biased in all the years they worked together.

It is scary to witness billionaire tech CEOs gaining so much power over our elections, democracies, and societies as a whole. And as we see a rise in MAGA-like movements around the world, it’s likely that more and more corporations across industries will similarly capitulate to far-right policies.

But not all corporations, and specifically consumer-based corporations, want this. Many like Patagonia, The North Face, and Unilever are brand sensitive and don’t want their content appearing next to racist and homophobic slurs or misinformation threatening elections.

If we keep up the pressure and show advertisers that consumers will not accept a MAGA status-quo, we can get them to take action. 

Tell advertisers like Unilever, Patagonia, and The North Face: boycott Meta.