On today’s episode, PAVe moms Meredith Berkman and Dorian Fuhrman welcome Stanford professor Dr. Robert Jackler, a scholar of tobacco industry advertising and its impact. Jackler describes how JUUL adapted Big Tobacco’s playbook for the social-media generation, attracting millions of teen users.

We also explore the youth-oriented marketing of Puff Bar, the disposable flavored e-cigarette that has taken the industry by storm, emerging as the new teen favorite and raising the billion-dollar question: Is Puff Bar the new JUUL?

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