Friend,

2025 has arrived! With the holiday season behind us, it’s time to focus on how we want the next 12 months to look. Check out our roadmap of resolutions for 2025 that will empower you to make responsible alcohol choices if you choose to drink, talk to kids about staying alcohol-free, and help keep drunk or impaired drivers off the roads.

Reflect on your personal relationship with alcohol. If and when you choose to drink, be mindful of your mood, surroundings, determine your “why.”

Remember to eat plenty of food and alternate water or no-alcohol beverages while enjoying a cocktail.

Respect the decisions of others if they choose not to drink. Never pressure anyone to drink or encourage them drink more than they were planning to. And if you plan to drink, learn more about your limits by using our Virtual Bar.

Recognize the rules of the road. Always buckle up, follow the speed limit, never drive drunk or impaired, and never let those around you drive drunk or impaired either.

Recharge when you are feeling stressed, sad, or overwhelmed by using positive coping mechanisms such as talking it out, going for a walk, or taking some time for yourself.

Remind your kids that safety is your #1 priority when it comes to them, and they should always say “NO” to underage drinking.