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John --
Matt here
again! I oversee our communications operation, as well.
What Went Well
In 2024,
especially as we drove towards the election, we had a large amount of
content production. We regularly put out endorsement announcements,
and we were able to create slates to appeal to people interested in
certain geographies, backgrounds, and even certain types of races
(e.g., School Board).
We
streamlined our approval processes to get material out faster, and we
launched several successful grassroots fundraising
campaigns.
Finally,
we revamped our website. This included a refresh of our values, which
went through a process involving our state teams. It also made it more
dynamic and focused on getting people to take action to advance
Forward goals.
Lessons Learned
While we
had a lot of successes, we also learned some lessons we plan to take
into 2025.
First,
people respond to people. Communications around abstract reform
concepts didn’t perform nearly as well as stories of our volunteers,
state leads, and candidates fighting for reform. We need to lean more
on content creation—especially video—featuring Forward
members.
Second,
we need to make our social media more engaging. Rather than posting
information, we need to put out more polls, questions, and
conversation starters. We need our online presence to welcome people
in and show them that we value their opinion. That’s one of the
reasons you’ll see a link for feedback in each of these
emails!
Finally,
we need to create more templates for both internal and external use.
The form doesn’t matter as much as what is said in the content, so we
should make it easy for people to put out branded material.
These are our thoughts from 2024, but we
want to hear from you! Please head to this link and fill out your
thoughts on lessons learned, the direction the party should head in,
and projects we should tackle! We will read them all, and we will
highlight our top 10, along with the people who submitted them, in
early January as our New Years Resolutions.
2025 Projects
- Build
more relationships with members of the press and pitch more
stories
- Making
it easier for our membership to create content that we
feature
- Supporter engagement through regular polls and
surveys
-
Logo / merch refresh - check out the
new merch on our store now!
If you're still feeling the season of
giving, consider donating to Forward this season!
Happy New Year,
Matt Shinners
https://home.forwardparty.com/
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