A photo of a cheetah cub with a hreavily bandaged front leg, standing in long grass with the words: 'Save Cheetahs this Christmas' overlaid.

Dear John,

From four big cats now safe at our sanctuary in South Africa, to rescuing a snared lion in Kenya, and nearly 7,000 of you signing our Roar-Free UK petition – 2024 has been quite a year!

All our achievements, in this our 40th anniversary year, have been thanks to your loyal and generous support. Thank you for taking action for wild animals in need and sharing our dream for a kinder world.

A young cheetah cub sitting insode a travel crate.

Are you Blue's only hope?

You might have heard, but we rescued a cheetah cub in Ethiopia and are desperately trying to raise funds for her care. Can you help?

Blue suffered horrific injuries in a collision with a car. Our team has worked 24/7 to save Blue’s life. It’s been touch and go, but we think we’ve done enough to save her shattered leg. Your gift could lavish Blue with the loving care she needs.

GIVE A GIFT

This is what success looks like!

With your help, our sanctuary in Ethiopia has rescued an incredible 25 cheetahs in need. This includes brother and sister, Ramadan and Fasika, saved last year from the illegal pet trade. Watch their story below...

A close-up image of a cheetah's face with a video play button overlaid. Click to play!

Two little cheetah cubs sitting close together, tied up around their necks and attached to the wheel of a truck.

Just weeks old when stolen from the wild, the siblings were sick, hungry and afraid (pictured). But just look at them now!

Please do the same for Blue and give her a second chance of life.

DONATE TODAY

What a year it’s been! Thank you for sharing our passion for the wild and for all you do to support animal care and conservation.

From your friends at Born Free

This is what success looks like!

ADOPT | DONATE | SHOP