Dear friend,

Tomorrow night at midnight, unless we piece together cumulative donations of $40,000, two matching gifts of that substantial amount will not be put to use for animals and will be squandered.

All year long, we count on one-time donations and monthly gifts to fund our work to tackle systemic animal exploitation. It’s that support that allowed us to ban bear baiting on 20 million acres of land in Alaska. To block the EATS Act in Congress, which would have repealed state farm animal welfare laws. To secure commitments from Nike and New Balance to stop sourcing kangaroo skins.

Some of our best supporters know that we need more resources to win the biggest fights. They’ve challenged us to raise more dollars to fight with more tools. If we raise $40,000 from you and other supporters, they’ll donate an equal amount to the organization — for an infusion of $80,000 right at the end of the year.

You have more power to help animals than you know. Your gift quite literally could put us over the top. It’s been that close in prior years. You may never know it, but that $10 or $50 donation you contribute today could make the difference in our making the match.

We are grateful you care so much. You’re someone who is making a difference.

Thank you for doing all you can to help animals in crisis.

For the animals,

Wayne Pacelle President Animal Wellness Action