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Between now and January 1, the animal agriculture industry will claim as many lives as there are people on Earth.
This staggering number repeats itself every two days as billions of animals are brought into existence only to be slaughtered to meet the industry's insatiable demands.
John, this devastating reality demands urgent action.
To confront it, a group of dedicated animal advocates has pledged an end-of-year match to supercharge our efforts in 2025. Between now and January 1, every dollar you give will be doubled, multiplying your power to disrupt this cycle of exploitation and suffering.
We know our mission is achievable—relentless advocacy has already rewritten a future that once seemed impossible to change.
Twenty-five years ago, cages and crates were the norm, and plant-based eating was almost unheard of. But today, thanks to advocates like you, the landscape for farmed animals is brighter:
- Cage bans are spreading globally. This year, animal champions like you helped spare 125 million hens a lifetime of cruel confinement. Your doubled gift today helps us keep more hens out of cages in 2025.
- Plant-based options are thriving in homes and on menus worldwide. We brought 35 million plant-based meals to schools and public programs, and your matched donation means we can accelerate the shift toward plant-based eating in the coming year.
- Thousands of companies have adopted stronger welfare policies. These policies, which you helped secure, will alleviate suffering for an additional 8 billion animals next year. With your support, this number will keep climbing—until every animal knows a life of dignity and freedom.
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