John,
Christmas is behind us, and 2025 is almost here.
As I think about the new year, I’m excited to double down on our efforts to reach more people with the truth about abortion, change more minds, save more lives, and build a pro-life future.
I believe one of the best ways to make the most effective plans for the future is by studying what has succeeded in the past and improving upon that success. Three initiatives this past year stuck out to me in terms of impact and potential:
1. Fetal Development Videos
“Baby Olivia” and “Window to the Womb” are lifelike, animated videos that reveal the humanity of preborn children by showing in intricate detail the different stages of fetal development. To date, they have been seen over 70 million times, and countless people have changed their minds from pro-abortion to pro-life simply by seeing the scientific truths these videos portray.
Additionally, state legislators in both Tennessee and North Dakota have already implemented laws requiring students to view fetal development material such as “Baby Olivia.” 10 more states are interested in introducing similar legislation next session!
2. Formation and Activism Events
This past March, we hosted a Young Leaders Summit with 800 attendees. It sold out in a matter of weeks. The summit featured prominent pro-life speakers and activists who equipped participants with knowledge and inspiration to take action in their own lives. The sessions went well beyond pro-life apologetics and delved into sexual ethics, bioethics, and beyond.
One of the attendees told us:
“I was inspired to see so many young people with so much courage and integrity. Personally, it was exactly what I needed. It’s easy to become discouraged and despair especially when you’re having a lot of conversations online. One of the best messages was that we may not always see the fruits of our efforts but it still matters.”
3. Personal Testimonies in Our “Face to Face” Series
Our groundbreaking “Face to Face” videos brought together former abortionists, abortion survivors, women with post-abortion regret, and former abortion facility workers for truly vulnerable and healing conversations.
These testimonies are powerfully opening eyes to the realities of abortion in large numbers. Here is one comment:
“Holy smokes! I’ve watched several of these videos now and they are so eye opening. I want all my pro choice friends to watch these. Thank you so much for your bravery, transparency, and grace with each other. Amazing!”
In 2025, we are planning to double down on the impact of these initiatives with three new projects:
Baby Oliver – Building on the reach and impact of Baby Olivia, we will introduce her new brother, Baby Oliver! Baby Oliver will show fetal development in even greater detail by highlighting the development of his internal systems, adding 60 more 360-degree glimpses into his development, and releasing educational children’s content aimed at a child’s most formative years.
North Star Society – This will be an exclusive training program for young, up-and-coming leaders in professional fields such as media, entertainment, religious vocation, and politics.
“Face to Face” Expansion – We are gathering more stories of individuals who have been affected by the many facets of abortion.
As excited as I am for all three projects next year, I have to admit, I’m most excited about the formation program.
This generation is starving for truth. In such a pivotal time in their lives, young people are bombarded with lies from mainstream media, comparison, and social media. They are struggling to find purpose in life.
If we don’t teach and train young leaders to expose the horror of abortion and reveal the beauty and sanctity of life, while providing the resources needed to fight this fight, we cannot win.
I feel the urgency to move forward boldly, speaking for those who cannot speak for themselves and training others how to do the same. I’m so grateful you are with us in this vital mission.
John, let me know what you think of these projects and which one you think will make the biggest difference!
For Life,
Lila Rose
Founder and President