We reflect on an incredible festive events campaign!

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Dear John,

As the year comes to an end so does 2024's festive events campaign! Throughout November and December every year we see a huge increase in reindeer being forced to pull sleighs, parade through towns and shopping centres, and often simply used as scenery or marketing gimmicks. It’s exploitative, unnecessary and cruel, and we stand against it ([link removed]) every year.

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Did you use our Events Map to contact reindeer event organisers to ask them to change their plans? Or to find events that previously used live reindeer but have changed their minds and were planning animal-free events in 2024?

We teamed up with our friends and colleagues at Animal Aid, One Kind, and Born Free Foundation to create a joint letter ([link removed]) , signed by all four charities and 21 others! The letter demonstrated the ethical problems of using reindeer as props, and we sent it to the organisers of 287 events!
READ ABOUT OUR 2024 SUCCESSES! ([link removed])
Our correspondence campaign was hugely successful this year, with 7 events cancelling their plans to use live reindeer over the course of the season! As well as this, 278 events that we had contacted in previous years to object to their use of animals held animal-free celebrations this year!

Lancaster Animal Protection stood against reindeer exploitation in their city on the 1st of December, with a little help from Freedom for Animals, and Rudolph!

We also worked closely with activists to oppose the annual 'Reindeer Day' in Lancaster. Although this event was sadly one of 131 reindeer events that went ahead, we hope and believe that the organisers will make more responsible decisions next year and hold animal-free celebrations instead.
So what next for our long-term goals for ending reindeer events? We have plenty of ideas for 2025 and beyond, and thanks to your generous donations towards our The Big Give Matched Funding Challenge this year, we will have the resources to put those plans into action! So look out next year for more ways to help us to investigate, monitor and oppose cruel events!
READ ABOUT OUR 2024 SUCCESSES! ([link removed])
A huge thanks to everyone who has taken part in this year’s campaign, whether you’re a colleague, a collaborator, an activist, a supporter, a donor, or anyone who’s reported or objected to an event this year. You made a difference. And we hope you’ll stick with us ([link removed]) next year to carry on making the world a safer place for animals.

Thank you for your support and for taking a stand for animal freedom!

For the animals,
Isobel McNally
Campaigns Officer
Freedom for Animals
P.S. You can still Adopt a Reindeer to support out work! ([link removed])
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